Today the U.S. Supreme Court has announced that the female employees of  Walmart will not be allowed to bring a class action lawsuit against the company, arguing that it has not been shown that they are a class.  It would have been the largest employment discrimination suit in history.

It seems timely, then, to re-post our summary of some of the evidence against Walmart.  Women are, on average, paid less, are less likely to be salaried, and hold lower-ranked positions than men.  This is true even though there is less turnover among women, meaning that the average female employee has been working at Walmart significantly longer than the average male employee.

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The U.S. Supreme Court is hearing arguments in the Dukes v. Wal-Mart suit. Wal-Mart is accused of egregious and systematic discrimination against the 1.5 million women who have worked there since 1998.  The case isn’t based on anecdotal accounts; instead, it’s backed up by reams of data.  Here is some of it.

Women in hourly and especially salaried jobs make less money than men:

Women are disproportionately in hourly jobs (instead of salaried jobs) in every district examined:

Women make less than men in every district examined:

Women dominate the lowest paying, lowest ranked jobs at Walmart, and are a smaller and smaller percentages of the workforce as you go up the pay/rank hierarchy (from right to left):

And this is true despite the fact that women have lower turnover and have, on average, been working at Walmart significantly longer:

Walmart isn’t fighting the data. They’re not claiming non-discrimination. Instead, they’re arguing that compensation should be restricted to the women directly named in the suit instead of the 1.5 million women who’ve worked there. In other words, they’re hoping that the judge will not grant “class action” status to the case. If he does, it will be the largest class action lawsuit in history.

Google often creatively alters its logo to honor important days on the calendar.  Today the logo references Father’s Day by turning the “l” in Google into a tie.  John McMahon did a fine job of discussing how Father’s Day cards tap into stereotypes about masculinity, but I thought this was interesting in its reference of a particular kind of work.  The tie isn’t a generic masculine symbol, but a class-specific one.

More, it ties fatherhood into the idea of being a breadwinner.  What is significant about a Dad?  The fact that he works so hard for the family.  Can you imagine a Mother’s Day symbol emphasizing her workplace instead of her time at home?

Celebrate Father’s Day this year with the weird American habit of gendering food!

(source)

Let us not forget that steak = manfood.  Like catfood and dogfood, manfood must be carefully produced so as to cater to man’s natural diet.  His ancestors hunted the wild baked potato, the shy ale, and the feisty tenderloin.  Today, Manfood Inc. scientifically calibrates each and every Father’s Day dinner to man’s instinctual stomach, so you can treat your man to the best.  We call it a MENu.

For more, see this vintage Campbell’s ad marketing meat for men, the gendered menu at Brick House, this ad campaign warning of sissified dogs, and this extensive collection of gendered and sexualized food.  See also this counter-example: a vintage ad arguing that vegetables make you tough and strong.

Please enjoy these posts from Father’s Days past:

Stereotyping Men on Dad’s Day

• Feed Them Meat!
• Buy Them Non-Emasculating Cooking Supplies!

Also…

• Are You Coming on to me Daughter?
• Including Daughters in Father’s Day

In a capitalist economy, one way for an entrepreneur to succeed is by creating an insecurity and offering a product to address it.  I’m going to call “need creation” on You Go Girl, sent in by Clare.  The marketing for You Go Girl revolves around the “plume” released by your toilet.  Beware, it says, while you attempt to flush it your urine is actually rising from the toilet to descend on your toothbrush and your boyfriend’s nostrils.

The commercial suggests that you should use the product both for our health and because we should be embarrassed if someone can tell we’ve urinated.  Only women, however, who are stereotyped as being both cleaner and more concerned with hiding bodily functions, are targeted (note the name of the product).

This isn’t the only product aimed at reducing the odor associated with urination.  Fresh Drop Bathroom Odor Preventer is another option for those of us worried about our urine clouds, and this one is for men too!

“Hey! Come on! Eating meat is without any ethical ramifications! See, Mr. Greenjeans? The animals aren’t complaining! So what’s your problem?”

We’ve posted previously about the ways in which World War II posters aimed at U.S. soldiers warned against “venereal disease” (what we now know as sexually transmitted infections) by personifying them as dangerous, diseased women.  Molly W. and Jessica H. have shown us to a new source of propaganda posters, so now seems as good a time to revisit the phenomenon.  In our previous post, I articulated the problem as follows:

Remember, venereal disease is NOT a woman. It’s bacteria or virus that passes between women and men. Women do not give it to men. Women and men pass it to each other. When venereal disease is personified as a woman, it makes women the diseased, guilty party and men the vulnerable, innocent party.

This first poster is an excellent example.  In it, the woman is synonymous with death:

In other posters, women are simply seen as the diseased party.  Concern that a soldier might pass disease to “pick ups” and “prostitutes” is unspoken.  This is funny, given that the reason for this propaganda was sky-high rates of VD among soldiers.

So “pick ups” and “prostitutes” were seen as vectors of disease.  They were the guilty party.  In contrast, wives are portrayed as innocent.  Another example of the dividing of women into virgins and whores:

Crusaders against male circumcision (intactivists) face the same sorts of challenges as activists on a wide range of other causes.  They want parents to choose not to circumcise their sons AND they want the government to prohibit circumcision — and punish adults involved in circumcisions.

[This really is a recurrent movement story: Think about animal rights activists who want to promote vegetarianism as a personal choice — as well as legal restrictions on the use of animals; think about anti-abortion activists who wish to promote adoption — as a personal choice — while simultaneously limiting legal access to abortion.]

It looks like the intactivists are making progress on the first front, individual choice — or at least riding some sort of wave of history: the percentage of newborn boys circumcised in the US has declined substantially in the last few years.  All the physicians I’ve seen quoted in the run of news accounts have emphasized parents’ choice.  With parents making different choices, boys and men are far less likely to face social stigma or discrimination on the basis of foreskin status.

Promoting non-circumcision means making that choice attractive — and making a very widely accepted choice — problematic.  Here, rhetoric matters, and strategic choices about images and language are consequential in mobilizing support — and provoking opponents.

Jena Troutman, the Santa Monica activist who abandoned her referendum campaign, pushes non-circumcision as healthy, natural, and attractive.  Her website, WholeBabyRevolution, is chock full of pictures of happy baby boys–diaperclad.

Matthew Hess, the author of the Foreskin Man comic, projects more alarm — and more vitriol.  He, literally, demonizes those who perform circumcisions, thus far, a doctor and a mohel.   Here you see his hero battling a physician who takes sadistic pleasure in performing a procedure that is, by all other accounts, quick and routine.  The rhetoric is provocative and polarizing — hardly peculiar for social movement activists — but maybe not the smartest strategy.

Most of us are not inclined to see physicians treating children as monsters who derive pleasure from a baby’s pain.  We might distrust someone who offered a portrayal at odds with our own understanding of the situation.  The portrayal of the mohel — understandably —  spurred a debate about anti-Semitic imagery.  (But Hess is clear that he has nothing against Jews or Muslims — only those who circumcise.  Arrgh.)  Identifying and demonizing an enemy is likely to inspire — and mobilize — those who already agree with you.  It’s likely to be off-putting to others, and may well provoke your opposition.

I’m ill-inclined to offer psychological explanations for why someone believes what he does.  That said, Hess’s description of his analysis and his commitments is likely to stir pause among would-be supporters.  San Diego’s City Beat reports, quoting Hess:

I was in my late 20s when I just started to notice a slow decline in sensation… Year after year, it started to get a worse and worse after sex. I went to a urologist, and he didn’t have much of an answer. It struck me that my circumcision could have something to do with this. I researched online and quickly found a lot of information about what’s lost. That made me pretty angry.

City Beat reports that Hess has been engaged in therapies to restore sensation — and, for nearly a decade, working on legislation to ban circumcision.

The extraordinarily committed are at the heart of any social movement, and opponents will look to counter a movement by disparaging its champions.  Successful movements are always comprised of coalitions, and the recurrent question is how rhetoric, tactics, and personnel aid or hinder in recruiting allies.  The controversy over Foreskin Man led Jena Troutman to put her referendum campaign on the back burner, suggesting that Matthew Hess brings energy, commitment, and liabilities to his cause.

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David Meyer is a political science professor at the University of California, Irvine.  At his blog, Politics Outdoors, he tries to understand when social movements emerge, how they develop and decline, and how they sometimes matter.  You can also follow Meyer at OrgTheory.

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