Lisabee received an Amazon ad in her inbox for “Father’s Day Kitchen Gifts” that, at first glance, appeared to challenge the stereotype that men don’t cook. Upon opening it, however, it turns out that it masculinizes cooking activities. It’s a nice example of the trend of de-feminizing items in order to make them safe for dudes who generally have to stay far away from the stigma of femininity. What do we have?
Corn peelers with “good grips” for those aggressive peeling sessions;
A blender with a “polycarbonate jar” (how science-y!);
A corkscrew named after a famous magician and a John Wayne-themed tumbler;
Stuff for “Mr Bar B Q”;
A fryer (and what’s more masculine than fried food);
Stuff for meat.
And there’s other stuff, too, but I would bet that cooking items marketed for Mother’s Day would look significantly different.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.