Cross-posted at Ms.

Abby F. and an anonymous reader let us know about an Acuvue contact lens commercial aimed at teens that reinforces both gender and racial stereotypes. The teens look forward to their futures. For the boys, these involve future career success — notice the African American teen dreams of being a famous athlete, while the White boy’s future involves moving up the corporate career ladder. And what does the girl’s life hold? A boy who currently ignores her will want to dance with her.

As the submitters said, the boys are future role models and leaders, while the height of the girl’s future is that she gets to be desired.

UPDATE: James McRitchie, who posts at Corporate Governance, linked to our post last week and has spoken to someone in the PR department at Johnson & Johnson, the makers of Acuvue. The company has since pulled this particular ad, and provided this explanation, which James posted:

The Acuvue Brand Contact Lenses 1-Day campaign was designed to portray defining moments in teens’ lives that often involve the desire to wear contact lenses rather than glasses, such as when playing sports, in social situations, and at life events (i.e., moving to a new school).  As the campaign evolved, we continued to ask teens and their parents to share their thoughts about how wearing contact lenses could play a role in helping teens achieve their dreams.  We received thousands of responses that helped us add new ideas to the campaign.

We recently received feedback about one ad in the campaign that regrettably appeared to reinforce stereotypes.  While this was clearly not our intent, we appreciate consumer feedback and have removed this ad.  We are currently reassessing elements of this campaign so that we can continue to share how contact lenses can play a role helping teens’ realize their hopes and aspirations.

I think James makes a very good point in his post as well:

I’m sure kids have all kinds of dreams that play into society’s stereotypes. Many little girls love Barbies and dream of being a princess. Many young black boys hope to be NBA stars. How does J&J reflect the dreams of its customers while ensuring they don’t reinforce stereotyping?

There’s nothing inherently wrong with these representations in and of themselves, if they existed among a diverse array images of other dreams boys and girls of all races should aspire to. Unfortunately, however, they don’t exist in a vacuum; they appeared in a cultural context in which young women are told, via a variety of messages that they encounter over and over again, that their primary concern should be their attractiveness to boys and where African American teens often find themselves valued for their athletic ability more than their academic successes. When you live in a society with gender and racial inequality, sometimes messages intersect with existing stereotypes in ways that reinforce negative messages just because of their pervasiveness; figuring out how to negotiate such potential problems is an ongoing challenge for all of us concerned about racial and gender representation.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In “Just Walk on By: A Black Man Ponders His Ability to Alter Public Space,” author Brent Staples recounts his realization, in his early 20s, that his mere presence in public often made others uncomfortable or outright fearful, a fact they were not hesitant to make clear. Staples points out that while he poses no threat to  those around him, others’ fear of him — including an instance in which he was assumed to be a robber when visiting his editor’s office to drop of a story and was chased by security — puts him in potential danger:

…I soon gathered that being perceived as dangerous is a hazard in itself. I only needed to turn a corner into a dicey situation, or crowd some frightened, armed person in a foyer somewhere, or make an errant move after being pulled over by a policeman. Where fear and weapons meet—and they often do in urban America—there is always the possibility of death.

I thought of Staples’s essay as soon as I heard about the Trayvon Martin case, and particularly after Fox News ran a segment in which Geraldo Rivera basically blames Trayvon himself for wearing a hoodie:

Rivera removes the focus from the man who shot an unarmed teen and places it instead on what the teen should have done to not get shot. Yes, yes, people shouldn’t shoot unarmed minority teens, but Trayvon’s choice of clothing was, according to Rivera, equally responsible for the shooting. He normalizes prejudice and stereotypes — it’s just normal for people to cross the street when they see a Black or Latino youth in a hoodie on the street. Trayvon should not have “allowed” himself to be seen as a criminal — as though he could individually ensure racial stereotypes and prejudices were not applied to him.

Rivera argues that Trayvon Martin wouldn’t have been shot if he hadn’t been wearing a hoodie. But Staples’s experiences undermine this reasoning; he presumably wasn’t wearing a hoodie the many different times he was taken for a criminal or treated like a threat while trying to carry out his role as a professional reporter. Merely being African American was sufficient to make him scary, as it was enough to make Trayvon Martin “suspicious” to George Zimmerman, and it’s unlikely a cardigan instead of a hoodie would have changed the situation.

In support of Trayvon Martin, LeBron James tweeted a photo of Miami Heat players in hoodies:

A while back I posted about a Pew study looking at long-term unemployment. About a third of those currently out of work have been unemployed for a year or longer.

That makes a recent video released by 60 Minutes Overtime particularly striking. The reporters discuss evidence of discrimination against the long-term unemployed, with employers particularly unwilling to hire those who have been out of a job for two years or more. Given the length and severity of the current recession, this leaves large numbers of jobless people facing the frustrating paradox that you often need a job to get a job, leaving them trapped:

This morning NPR had a segment on the history of the U.S. income tax. A federal income tax was first introduced during the Civil War to make up for lost tariffs due to blocked ports and sunk ships. However, in 1895 the Supreme Court declared the income tax unconstitutional. In 1913, the states ratified the Sixteenth Amendment to the Constitution:

The Congress shall have power to lay and collect taxes on incomes, from whatever source derived, without apportionment among the several States, and without regard to any census or enumeration.

For a couple of decades, only the wealthy paid income tax. However, war — in this case, World War II — once again increased the need for taxes. The government had to convince a larger portion of the population to pay income tax. The Treasuring Department and Disney produced “The New Spirit,” a short film featuring Donald Duck. The film presented paying taxes as patriotic and essential to the war effort, and helped normalize the income tax for all workers:

For another example of World War II-era Disney propaganda in support of particular government policies, see our earlier post on Victory through Air Power, which justified bombing civilian targets.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Over at Bloomer Girls Blog, a site devoted to sports and gender, Lydia posted about ESPN’s online resources for the NCAA March Madness basketball tournaments. The layout of the site, and the format of the brackets, makes the women’s basketball tournament relatively invisible.

As we often see in sports, the men’s version is taken as the default. The apparently neutral “NCAA BB Home” link goes to the men’s tournament, specifically. To get information on the women’s tournament, you have to choose the “Women’s BB link” lower on the page:

Lydia also found differences in the features available on the brackets you can fill out. The men’s bracket provides a range of features that encourage ongoing participation. While a game is occurring, the bracket is updated with the current score and how much time is left in the game, cluing potential viewers in to particularly close (and exciting) games. After a game, the final score is posted; you can also see the scheduled time of upcoming games:

None of these features that add to the value of the bracket were integrated into the women’s brackets — no updates of the scores of games that are in progress (so no chance of drawing in viewers to a particularly exciting or intense game), no schedule to tell you when the next game is, not even the final scores of past games:

Lydia argues that by making the men’s tournament resources more engaging and informative, it reinforces the sense that the women’s tournament is a side event, not worth the same level of attention as the men’s. As she points out, ESPN probably devoted less time and energy to the women’s tournament website because they assume fewer people will sign up and use it. But by creating less engaging resources, they provide less incentive for fans to bother signing up, creating a self-fulfilling prophecy.

A couple of years ago I posted a segment from the PBS series Faces of America focusing on the legal efforts by Syrian immigrants in the late 1800s and early 1900s to be officially recognized as White (and thus eligible for naturalized citizenship). It nicely illustrates the social construction of race and ethnicity, and the way  power struggles are embedded in the categories we recognize and who is assigned to each one.

In Not Quite White: Arabs, Slavs, and the Contours of Contested Whiteness, directors Jamil Khoury and Stephen Combs integrated scenes from Khoury’s play WASP: White Arab Slovak Pole and interviews with scholars from the Arab American and Polish American communities to “reflect upon contested and probationary categories of whiteness and the use of anti-Black racism as a ‘whitening’ dye.”

Thanks to Katrin for the link!

Flickr Creative Commons, Lau

Stephanie Medley-Rath sent in a new example of urinals shaped like women’s mouths (source).

Liz B. sent in a slide show of “innovative” urinals that included this example.

Urinals at the Rosenmeer restaurant in Moenchengladbach, Germany, are shaped like women’s bodies (source).

Others are shaped like nuns urinals (more nun or maybe the Virgin Mary urinals here).

 

Emma B. sent in this image of sinks:

fail-owned-sink-design-fail

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

A little over a month ago I posted a map of the legal status of same-sex marriage throughout the U.S. It was soon made obsolete by the legalization of same-sex marriage in the state of Washington. In addition, several readers pointed out that the map hid important differences within categories.

Ned Flaherty, Project Manager of Marriage Equality USA, sent in a link to an updated and more comprehensive map at their site. Green states have fully legalized same-sex marriage; yellow states recognize domestic partnerships or civil unions; and pink states do not allow either. The lettered codes provide more information on exactly what the status is in each state:

Click on the map or go to their website to look at the much larger version; they also have a round-up of pending or possible legislation and court cases in various states.