I saw “Trainwreck” last night. The 7:00 p.m. showing at the 68th Street AMC was full. Maybe people had come just to get out of the apartment and yet avoid the beastly heat, but they enjoyed the movie.  Sometimes the laughter lasted long enough to cover up the next joke.

The “Trainwreck” story is standard rom-com: Amy Schumer plays a young woman who rejects the idea of commitment and love. Circumstances put her together with a man she seems to have nothing in common with. You can guess the rest.

But this is Amy Schumer’s movie, so there’s an important twist – the conventional sex roles are reversed. It’s the man who is sweet and naive and who wants a real relationship; the woman has a lot of sex with a lot of different guys, drinks a lot, smokes weed, and resists love until at the end, she decides to become the woman he wants her to be.

Here is the R-rated version of the trailer:

What interested me was not the movie itself, but the reaction in some conservative quarters. For Armond White at the National Review, the movie triggered something like what Jonathan Haidt calls “disgust” – a reaction to the violation of strong taboos that surround things like food, sex, blood and other bodily matters, and death. These taboos are often arbitrary, not rational. Pork is an “abomination,” for example, because… well, because it is, and because pigs are “unclean.”

“Trainwreck” has no pork, but it does have what some find unclean.

Schumer’s tampon jokes and gay jokes, female versions of locker-room humor, literally drag pop culture to the toilet. A girl-talk scene set in adjoining restroom stalls — one revealing dropped panties, the other panty-less (obviously Amy) — is just Apatow using women to show off his indecency.

As a comedian and now as a filmmaker, Schumer talks about women-things: body functions and body parts. These jokes seem to elicit two different kinds of laughter. Back when researchers studying small group interaction were trying to code and categorize behavior, laughter posed a problem (see this earlier post). It could be coded as “Shows Tension,” but it might also be “Shows Tension Release.”

With Amy Schumer jokes, the male laughter is mostly a nervous, full of tension about a taboo subject. But the female laughter seems much less inhibited – tension release, maybe even a relief, as if to say, “Someone is finally talking publicly and frankly about things we could only whisper about,” since most of the time they have had to pretend to share the male taboo.

Indecency indeed. But something is indecent only to members of groups that deem it indecent. Some groups are not at all disgusted by pork.  And for some audiences, tampon jokes and toilet-stall conversations about Johnny Depp movies are not indecent; they’re just funny. What audiences might those be? Women.

Take the tampon joke that the National Reviewer finds indecent. It would seem obvious that used tampons look different depending on where you are in your period – less bloody on the final day, more so a few days earlier. But at the mere mention of this fact in “Trainwreck,” hilarity ensues, especially among women in the audience.

The thing about taboos – ideas about what is indecent or disgusting – is that entire social structures get built around them. To violate the taboo is to threaten the entire edifice. Powerful taboos on women-things often go with male domination. So for the National Review, the “Trainwreck”reversal of rom-com gender roles makes the movie dangerous and subversive.

Here are some excerpts from the review just to give the flavor of this Purity-and-Danger-like conflating of taboo, female sexuality, and social/political threat to the established order (emphasis mine):

Schumer turns female sexual prerogative into shamelessness

the degradation of sex — and women

uses sex to promote feminist permissiveness.

She enjoys a sexual license

Amy brazenly practices the same sexual habits as men

Lacking . . . old-fashioned sense of shame,

It’s merely brazen, like Lena Dunham’s HBO series, Girls (also about a promiscuous female writer

Schumer’s film can be seen to distort human relations into smut.

This is not just disrespectful, it confirms Schumer’s project of cultural takeover,

she aims to acquire cultural power

Schumer disguises a noxious cultural agenda as personal fiat. She’s a comedy demagogue who okays modern misbehavior yet blatantly revels in PC notions about feminism, abortion, and other hot-button topics

Wow.

I should add that not all conservative publications felt so threatened. Joe Morganstern at the Wall Street Journal gave the movie a warm review. Breitbart saw the movie’s essential conservatism (“The anti-slut message is a healthy one”) and praised Schumer as a comic actor.  Still, the National Review piece seems emblematic of something broader in the cultural conservative camp: a taboo-like reaction to female sexuality.

Originally posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

SocImages News:

• Happy birthday, little blog!  You’re 8!

• A huge thanks to Jon Smadja for freshening up the site and made it mobile friendly!

• Dr. Nicole Boucher Spottke put together a set of discussion questions and activities to go along with some SocImages advice to new students. A great exercise in analyzing writing!

• Our coverage of the intersection of sexism and racism experienced by female scientists was covered at the Smithsonian.

You like!  Here are our most appreciated posts this month:

• Mass shootings in the U.S. are on the rise (2,400+ likes)
• White American male with a weapon white American male with a weapon white American male with a… (2,200+ likes)
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• The corrupt economics behind Greece’s troubles (1,700+ likes)
• Less than 1% of women regret their decision to have an abortion (1,700+ likes)
• Nearly half of black and Latina female scientists mistaken for janitors or assistants (1,400+ likes)
• Why do people hate the word “moist”? (1,000+ likes)
• Are drag queens doing “girlface”? (1,000+ likes)

Thanks everybody!

Editor’s pick:

• Trigger warnings, the big picture: Changing our culture of social control
• Slave families’ desperate efforts to reunite during Reconstruction

Top comic:

• Why people become sociologists, by Charles Schultz

Top post on Tumblr this month:

• Millennials are no less racist than Generation X and hardly less racist than Boomers (5,300+ notes)

Social Media ‘n’ Stuff:

This is your monthly reminder that SocImages is on Twitter, Facebook, Tumblr, and Pinterest.  I’m on Facebook and most of the team is on Twitter: @lisawade, @gwensharpnv, @familyunequal, and @jaylivingston.

Finally…

It’s been a hard summer so far, but let’s not let July 2015 go without one more time reveling in the joy of discovery:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

All attributed motivations are approximate. All races are unconfirmed. All crimes are alleged. All oppression is interconnected.

June 17, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills nine black parishioners because black people are all the same to him and he needs to do what he needs to do to remind the world that he is dominant.

June 17, 2015:

White American male with a weapon who believes in his own superiority tries to kill in order to feel powerful. He crashes in the midst of trying to run someone over with his car because “go back to the country you came from” and don’t tell him not to use the business’ phone because he is dominant.

June 21, 2015:

White American male with a weapon who believes in his own superiority stabs in order to feel powerful. He stabs three musicians because ew gay and “skinny jeans” and he will show them what happens to fags because he is dominant.

June 26, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He shoots a Muslim man in the head at a four-way stop because “go back to Islam” – or maybe a traffic dispute – because it was his turn to go, damn it, because he is dominant.

July 1, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills a lion because it’s one of the most majestic creatures he can think of and being able to kill and behead it affirms that he is dominant.

July 10, 2015:

White American male with a weapon who believes in his own superiority threatens murder in order to feel powerful. He retaliates against a black woman because she refuses to perform subservience and “I will light you up” if that’s what it takes to show you people that I am dominant.

July 11, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He opens fire on two Native American men he believes are homeless because he’s “tired of watching them” and it is not acceptable that he is uncomfortable or inconvenienced because he is dominant.

July 18, 2015:

White American male with a weapon who believes in his own superiority attempts murder in order to feel powerful. He shoots a person in the face because he believes he is an undocumented immigrant – “a fucking Mexican” – because this is his country and, therefore, he is dominant.

July 18, 2015:

White American male with a weapon who believes in his own superiority kills serially in order to feel powerful. He pulls a gun and strangles a woman with the intent to torture because he assumes she is nothing to anybody and murdering prostitutes makes him feel dominant.

July 19, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He, a police officer, shoots a man in the face because he might be getting away after a traffic violation; black lives don’t matter because he is dominant.

July 22, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He murders his wife and her two children because she is giving him “relationship problems” and she doesn’t have the right to do that because he is dominant.

July 23, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills women because they keep doing and saying things that he does not approve of and he doesn’t have to take it anymore because he is dominant.

August 3, 2015:

White American males with weapons who believe in their own superiority stockpile weapons in order to feel powerful. They amass guns and ammunition and make homemade bombs because the the government insists on existing and they refuse to respect any entity above themselves because they are dominant.

August 6, 2015:

White American male with weapons who believes in his own superiority makes bombs in order to feel powerful. He builds explosive devices filled with BBs and nails because he sympathizes with the KKK, the Nazis, and what the Confederate Army was really defending but luckily he only blows off his own leg and I wonder now how he feels about being dominant.

August 7, 2015:

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He shoots a man four times within seconds of apprehending him because I am a cop and you are not allowed to do that and his only consequence is to get fired for “bad judgement” because he is dominant.

August 16, 2015.

White American male with a weapon who believes in his own superiority kills in order to feel powerful. He kills a man because he got in the way of his desire to kill his fiancee, who deserved it, because she argued with him and it was necessary to remind her that he is dominant.

Summer, 2015.

Killing at the hands of an illegal alien spurs furious debate about closing borders and deporting the undocumented. It is the year before a presidential election and candidates denounce undocumented immigrants as the conveyors of Mexican violence into our country.

When Robert J. Sampson, Harvard sociologist and criminologist, wrote about this news, he was not writing about the death of young Kate Steinle in San Francisco in 2015, but about murders in New Jersey in 2007. And he wrote to say that his research and that of others showed that immigrants are less likely than the native-born to commit murder and “that immigration — even if illegal — is associated with lower crime rates….” He had previously made similar claims in The New York Times and had gotten vituperation in response.

Popular skepticism toward Sampson might be expected given the media coverage of sensational crimes like the one on Pier 14 and of Mexico’s drug wars. But behind the headlines, the daily reality on the streets of the U.S. seems to be that immigrants bring less crime. Indeed, scholars like Sampson have suggested that the surge of Latino immigration, documented and not, may partly explain the great drop in violent crime in American cities since the 1980s.

Now, two presidential cycles since the Sampson article, we have new studies and more technically sophisticated ones on the topic. What do they say about the effects of immigration on crime and violence?

Immigration does not increase crime

The research I reviewed – several recent articles (see bibliography here) – is pretty consistent: Immigrants and concentrations of immigrants are associated with lower rates of crime and homicide. To be more cautious: at minimum, there is no connection between immigration and higher rates of crime.

Studies of individuals show that, as two experts summarize, “immigrants are less, not more, crime prone than their native-born counterparts.” Second- and third-generation immigrants start to look more like many-generation Americans in criminality (much as they do in other ways, such as diet and health behaviors). One study suggests that for adolescents the “protective” effect against criminality of being an immigrant may wear off after four years. But newcomers are notably less likely to commit crime than otherwise similar American-born youth.

Neighborhoods with many immigrants are not higher in crime

Many new studies compare neighborhoods, cities, or counties to assess the relationship between local concentrations of immigrants (or of Latinos) and rates of crime or violence. The general conclusion is that the higher these concentrations in a community, the lower the rates. A couple of studies find that the connection depends on the local context. In more impoverished neighborhoods or in cities with historically larger numbers of immigrants or with immigrant political power, additional immigration seems to push crime down yet more.

Complex statistical work suggests that this correlation reflects a causal connection: more immigrants arrive and violent crime fades. Why would that be so?

Sampson and others suggest that Latino immigrants have stronger families and community institutions, such as churches, than do the native-born. These provide more social control over youth. Researchers also propose that immigration has helped economically revitalize many U.S. cities and driven down crime that way, too.

Whatever the explanation, the general pattern is the reverse of the heated rhetoric: Overall, immigration goes with less criminal violence.

Claude Fischer is a sociologist at UC Berkeley and is the author of Made in America: A Social History of American Culture and Character. This post originally appeared at his blog, Made in America, and was re-posted on the Berkeley Blog.

Hoooo-ray! This (newly described by science) spider has 8 legs and it’s doing cartwheels to celebrate SocImages’ 8th birthday!

This is our 5,530th post and still going strong. Thanks to all of you who discovered SocImages this year and those of you who’ve been hanging on since the beginning!

Here are some highlights from the last year. Quite a trip down memory lane!

• Sociological Images was awarded this year’s American Sociological Association’s Distinguished Contributions to Teaching Award. We would love to think that the blog eases class prep a little and helps people get the best out of their students. If that’s what this award means, we’re over the moon.

• I was honored to be invited to talk about SocImages in a plenary speech at the Midwest Sociological Society. Of course, there were lots of pictures. You’re welcome to view the slideshow here.

• W.W. Norton released my sociology of gender textbook, with Myra Marx Ferree, and I worked up ALL the social media (twitter, facebook, pinterest).

• Three new SocImages Collections. Two of them are darkly and persistently timely: police, black Americans, and U.S. society and white men’s violence. The third is now part of history: fight for same-sex marriage. See them all on our Instructors Page.

• Rush Limbaugh covered a post about the relationship between studying economics and being antisocial and it sheds a scary light into the inner workings of his mind. (And I got called a “professorette” so… like I said, all high kicks all the time.)

• We got tumbld by Wil Wheaton!

• Two new Pinterest pages: pinkwashing and sexy what!?, a collection of totally random stuff being advertised as weirdly and unnecessarily sexual.

• Our social media accounts continue to grow like weeds: thanks to the 74,000 of you on facebook,  23,000 on tumblr, 22,000 on twitter, and 14,000 on pinterest.  We do have fun and learn stuff, too!

Here’s to another year! (Sorry about the spider.)

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Recently there’s been heightened attention to calling out microaggressions and giving trigger warnings. I recently speculated that the loudest voices making these demands come from people in categories that have gained in power but are still not dominant, notably women at elite universities.  What they’re saying in part is, “We don’t have to take this shit anymore.” Or as Bradley Campbell and Jason Manning put it in a recently in The Chronicle:

…offenses against historically disadvantaged social groups have become more taboo precisely because different groups are now more equal than in the past.

It’s nice to have one’s hunches seconded by scholars who have given the issue much more thought.

Campbell and Manning make the context even broader. The new “plague of hypersensitivity” (as sociologist Todd Gitlin called it) isn’t just about a shift in power, but a wider cultural transformation from a “culture of dignity” to a “culture of victimhood.” More specifically, the aspect of culture they are talking about is social control. How do you get other people to stop doing things you don’t want them to do – or not do them in the first place?

In a “culture of honor,” you take direct action against the offender.  Where you stand in society – the rights and privileges that others accord you – is all about personal reputation (at least for men). “One must respond aggressively to insults, aggressions, and challenges or lose honor.” The culture of honor arises where the state is weak or is concerned with justice only for some (the elite). So the person whose reputation and honor are at stake must rely on his own devices (devices like duelling pistols).  Or in his pursuit of personal justice, he may enlist the aid of kin or a personalized state-substitute like Don Corleone.

In more evolved societies with a more extensive state, honor gives way to “dignity.”

The prevailing culture in the modern West is one whose moral code is nearly the exact opposite of that of an honor culture. Rather than honor, a status based primarily on public opinion, people are said to have dignity, a kind of inherent worth that cannot be alienated by others. Dignity exists independently of what others think, so a culture of dignity is one in which public reputation is less important. Insults might provoke offense, but they no longer have the same importance as a way of establishing or destroying a reputation for bravery. It is even commendable to have “thick skin” that allows one to shrug off slights and even serious insults, and in a dignity-based society parents might teach children some version of “sticks and stones may break my bones, but words will never hurt me” – an idea that would be alien in a culture of honor.

The new “culture of victimhood” has a different goal – cultural change. Culture is, after all, a set of ideas that is shared, usually so widely shared as to be taken for granted. The microaggression debate is about insult, and one of the crucial cultural ideas at stake is how the insulted person should react. In the culture of honor, he must seek personal retribution. In doing so, of course, he is admitting that the insult did in fact sting. The culture of dignity also focuses on the character of offended people, but here they must pretend that the insult had no personal impact. They must maintain a Jackie-Robinson-like stoicism even in the face of gross insults and hope that others will rise to their defense. For smaller insults, say Campbell and Manning, the dignity culture “would likely counsel either confronting the offender directly to discuss the issue,” which still keeps things at a personal level, “or better yet, ignoring the remarks altogether.”

In the culture of victimhood, the victim’s goal is to make the personal political.  “It’s not just about me…”  Victims and their supporters are moral entrepreneurs. They want to change the norms so that insults and injustices once deemed minor are now seen as deviant. They want to define deviance up.  That, for example, is the primary point of efforts like the Microaggressions Project, which describes microaggressions in exactly these terms, saying that microaggression “reminds us of the ways in which we and people like us continue to be excluded and oppressed” (my emphasis).

So, what we are seeing may be a conflict between two cultures of social control: dignity and victimhood. It’s not clear how it will develop. I would expect that those who enjoy the benefits of the status quo and none of its drawbacks will be most likely to resist the change demanded by a culture of victimhood. It may depend on whether shifts in the distribution of social power continue to give previously more marginalized groups a louder and louder voice.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Reddit’s co-founder Steve Huffman, who is currently taking over CEO responsibilities in the wake of Ellen Pao’s resignation, has started doing these Fireside AMAs where he makes some sort of edict and all of the reddit users react and ask clarifying questions. Just today he made an interesting statement about the future of “free speech” in general and certain controversial subreddits in particular. The full statement is here but I want to focus on this specific line where he describes how people were banned in the beginning of Reddit versus the later years when the site became popular:

Occasionally, someone would start spewing hate, and I would ban them. The community rarely questioned me. When they did, they accepted my reasoning: “because I don’t want that content on our site.”

As we grew, I became increasingly uncomfortable projecting my worldview on others. More practically, I didn’t have time to pass judgement on everything, so I decided to judge nothing.

This all comes at the heels of some interesting revelations by former, former Reddit CEO Yishan Wong saying that Ellen Pao was actually the person in the board room championing free speech and it was Huffman, fellow co-founder Alexis Ohanian, and others that really wanted to clamp down on the hate speech. So that’s just a big side dish of delicious schadenfreude that’s fun to nibble on

But those quotes bring up some questions that are absolutely crucial to something Britney Summit-Gil posted here a few days ago, namely that Reddit finds itself in a paradox where revolting against the administration forces users to recognize that “Reddit is less like a community and more like a factory,” and that the free speech they rally around is an anathema to their other great love: the free market.

What structures this contradiction, what sets everyone up at cross-purposes, also has a lot to do with Huffman’s reticence to ban people as the site grew. After all, why would Huffman feel “increasingly uncomfortable” making unilateral banning decisions as the site grew, and why was his default position then be “to judge nothing”? Why does it, all of a sudden, become unfair or inappropriate to craft a community or even a product with the kind of decisiveness that comes with “I just don’t like it”?

The answer to all of this comes out of two philosophic ideas: One is the Enlightenment model of reason that we still use to undergird our concepts of legitimacy and rhetorical persuasiveness. That big decisions that effect lots of people should be argued out and have practical and utilitarian reasons and not be based on the whims of an individual. That’s what kings did and that sort of authority is arbitrary even if the results seem desirable.

The second is relatively more recent but still fundamental to the point of vanishing: the idea of the modern society as being governed by bureaucracies that have written rules that are followed by everyone. The rule of law, not of individuals. Bureaucracies are nice when they work because if you look at the written down rules, you have a fairly good idea of how to behave and what to expect from others. It’s a very enticing prospect that is rarely fully experienced.

Huffman doesn’t say as much but this is essentially how we went from fairly common-sense decisions about good governance to free speech fanaticism: not choosing to ban is the absence of arbitrary authority. When you have a site that lets you vote on things it feels like a decision to stop imposing order from the top is making room for democratic order from below.

But this is closer to the kind of majoritarian tyranny that even the architects of the American constitution were worried about. Voting in the 1700s was something that only aristocrats were qualified to do. Leave it to rabble and you would have chaos. That’s why they built a bicameral legislature that originally featured a senate with members appointed by state governments.

It should also be said that one of the oldest laws in the United States is that Congress can’t make laws that specifically target a single individual or organization. That’s why those efforts to defund Planned Parenthood in 2011 were immediately dismissed as unconstitutional. Laws have to apply to everyone equally.

And so what Huffman is presently faced with is a problem of liberal (lowercase L) and modern state governance. How do you write broad laws that classify r/coontown without just saying “I ban r/coontown”?  Unfortunately, this is also the biggest fuel line to the flames of fear that banning even detestable subreddits are a threat to free speech in general. This is, fundamentally, why it even makes sense to argue that banning an outwardly and explicitly racist subreddit can threaten the integrity of other subreddits either in the present or sometime in the future. Laws apply to everyone equally.

So if Reddit wants to get itself out of this paradox, I say dispense with liberalism all-together. At the very least come up with some sort of aspirational progressive vision of what kind of community you want to have and persuade others that they should work to achieve it. This sort of move is the biggest departure that anarchist political theory takes from mainstream liberalism: that communities can agree on the features of a future utopia and govern in the present as if you are already free to live that future utopia. Organizing humans with blanket laws forces you to explain the obvious, namely that hateful people suck and should be persuaded to act otherwise if they wish to remain part of a community that is meaningful to them.

Right now Huffman and the rest of the Reddit administration have come up with some strange and inelegant ways of dealing with the present problem. They make all these dubious distinctions between action and speech; between inciting harm and just abstracting wishing it on people; and lots of blanket “I know it when I see it” sorts of decency rules. Under liberalism redditors would be right to demand very specific descriptions of the “I know it when I see it” kinds of moments.

But if prominent members were to just be upfront in stating what sort of community they would like to see and then acting as if it already existed, discontents would have to persuade admins that they were acting against their own interests and propose a more compelling way to achieve the stated utopia. If they don’t like the utopia at all, then those people can leave for Voat and new users who like that utopia might come to replace them. At the very least, if Reddit were to take this approach, users might actually start answering the question that is at the heart of the matter but is rarely stated in explicit terms: who gets to be a part of the community?

Cross-posted at Cyborgology.

David Banks is a PhD candidate in Rensselaer Polytechnic Institute’s Science and Technology Studies Department. You can follow him on Twitter and Tumblr.

For many Reddit users, these are dark times indeed. With the banning of r/fatpeoplehate and other subreddits that did not curtail harassment and vote brigading, followed more recently by the sudden dismissal of Reddit employees including Victoria Taylor, many users are criticizing the increase in top-down administrative decisions made under the leadership of interim CEO Ellen Pao.  Alongside these criticisms are accusations that the “PC” culture of safe spaces and “social justice warriors” has eroded the ideological foundations of Reddit culture–freedom of speech, democracy, and the right to be offensive under any circumstances. Meanwhile, Reddit’s biggest competitor voat.co is having a hard time keeping their servers functioning with the massive influx of traffic.

The abrupt and unexplained dismissal of Victoria Taylor has become a particularly vivid rallying point for disgruntled users. Many moderators set their subreddits to private or restricted submissions, effectively making Reddit unusable and invisible for a vast majority of visitors. “The Blackout” (aka #TheDarkening) lasted from late Thursday (7/2) until Friday afternoon when most subreddits came back online; it is one of several tactics used so far in the “Reddit Revolt.” At this time a change.org petition calling for Ellen Pao to step down is nearing 200,000 supporters.

One of the more confusing elements of the revolt is the target of redditors’ anger. Who is to blame for this perceived assault on liberty and the free exchange of ideas? For now, two seemingly opposed forces are bearing the brunt of accusation. These are Ellen Pao, under the influence of commercial interests, and social justice activists who criticize Reddit for tolerating and perpetuating hateful discourse. No one is speaking up on the cause of Taylor’s dismissal, which has led to speculation that she was fired for refusing to comply with the increasingly commercial motivations of Reddit admins, that she would not relocate from New York to San Francisco, or that she did not sufficiently manage the controversial Jessie Jackson AMA. Without more information, and in the context of other recent changes to Reddit, users alternate between blaming encroaching corporatism or PC freedom police who are finally ruining the internet.

So, how can these two forces both be responsible for the changes taking place on Reddit, and in other media such as television and gaming? Consider that a cornerstone of the Gamer Gate fiasco has been the assertion that market forces, not SJW activism, should determine the content and character of video games. Opposition to greater inclusivity in games, such as more central female, minority, and queer characters, has often been justified through free market rhetoric; the assertion is that men are the primary consumers of games, and that their demographic preferences do – and should – determine content. Any other force driving game design is perceived as ideologically motivated, propagandizing, and an assault on liberty.

If video game production companies are acquiescing to the demands of activists, they have not been forthcoming about it. Instead, they claim to be adapting to a marketplace in which women, people of color, and LGBTQ individuals occupy an ever increasing consumer base. Perhaps the activist/consumer dichotomy is more distracting than useful, given that the voices most critical of capitalism’s ability to turn identity into a commodity are also the ones advocating to see a bit of themselves in their beloved games. Here again, people are caught between wanting to see their values and identities reflected back at them in the media that they love, and coming to terms with what capitalist logics do to those values and identities.

On its face, the simultaneous blame directed at SJWs and commercialization seems at odds. But given the ability of neoliberal late capitalism to commodify identity and the self, and to turn nearly any element of culture into a profitable enterprise, this muddiness is a logical outcome of the contradictions of capitalism that Marx believed would be its downfall. Instead, neoliberalism and identity politics send capitalism into overdrive as the need to colonize ever expanding markets and commodify even the most absurd abstractions turns anti-capitalist ideology into easily packaged products. Rather than disturbing the supposed working-class false consciousness, the contradiction has accounted for it and marketed it back to the very people it exploits. It’s only a matter of time before Walmart starts selling a t-shirt that reads “Social Justice Warrior!” in yellow glitter.

Also central to the Reddit Revolt are discussions of labor and exploitation. Many on Reddit have remarked on the betrayal of moderators by the admins. Mods develop and manage Reddit content on their own time and for no compensation, a service admins rely on for the site to function and be profitable. In exchange, mods have historically been given relative freedom within the subreddits they moderate. Now that this freedom is being restricted or, as in the case with Victoria Taylor, decisions are made at the admin level without consulting or even informing mods, mods and users are taking the opportunity to air more general grievances, like the lack of investment in the site’s infrastructure.

Here is the centerpiece of the Reddit Revolt paradox: what is a redditor relative to the admins, or to the site itself? Redditors perceive themselves as members of a community, or perhaps as customers of the site. In many instances they even see themselves as workers generating content for the site to the benefit of the admins. But redditors are not customers, nor are they simply workers — they are the product.

To complicate this further, the Reddit Revolt requires all of us to grapple with digital and affective labor, and its tendency to blur the categories of workers, products, and consumers. Ellen Pao’s job is not to make Reddit a happy community, it is to sell the attention of redditors to advertisers. And even as users begin to understand that Reddit is less like a community and more like a factory, they seem less clear on their position within this factory. Redditors are not so much customers engaged in a boycott or even laborers on strike, they are products. As products, the only effective protest movement redditors could possibly engage in would be to remove themselves from the market. Hence, the blackout.

But the fact is, Reddit admins can shoulder the brunt of a couple of blackout days. Given how quickly the front page returned to normal it seems unlikely that any sustained movement will take hold. And while they may make promises to users about changes to come, Reddit admins will continue to do what all successful corporate entities require — turn a profit, often at the expense of those who use, make, or even are the product.

It’s to be expected that redditors feel betrayed by the powers that be for undermining the perceived ethos of Reddit as a community in which ideas — any ideas — can be freely exchanged. But there is perhaps a deeper betrayal that has not been articulated in the dominant narrative of the Reddit Revolt. That is the betrayal of western rationalism itself, and the notion that free markets and free speech are two articulations of a deeper, natural order that ultimately works in favor of the masses. The rhetorical relationship between freedom of expression and freedom of markets performs key ideological work for the perpetuation of an American-flavored narrative that capitalism is the great equalizer. While events like the Citizens United Supreme Court case occasionally highlight the absurdity of this argument, it is pervasive and often unseen. That cornerstone of western rationalism that so many redditors love is playing out in ways that they really really do not love. And the rupture will require more than dank memes and mental gymnastics to reconcile.

Cross-posted at Cyborgology.

Britney Summit-Gil is a graduate student in Communication and Media at Rensselaer Polytechnic Institute. She tweets occasionally at @beersandbooks.