Archive: Feb 2011

Cross-posted at Adios Barbie.

Today I had the pleasure of reading a 1978 essay by Susan Sontag titled The Double Standard of Aging.  I was struck by how plainly and convincingly she described the role of attractiveness in men’s and women’s lives:

[For women, o]nly one standard of female beauty is sanctioned: the girl.

The great advantage men have is that our culture allows two standards of male beauty: the boy and the man. The beauty of a boy resembles the beauty of a girl. In both sexes it is a fragile kind of beauty and flourishes naturally only in the early part of the life-cycle. Happily, men are able to accept themselves under another standard of good looks — heavier, rougher, more thickly built. A man does not grieve when he loses the smooth, unlined, hairless skin of a boy. For he has only exchanged one form of attractiveness for another: the darker skin of a man’s face, roughened by daily shaving, showing the marks of emotion and the normal lines of age.

There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat.  No wonder that no boy minds becoming a man, while even the passage from girlhood to early womanhood is experienced by many women as their downfall, for all women are trained to continue wanting to look like girls.

These words reminded me of an idea for a post submitted by Tom Hudson.  Tom was searching for faces to help him draw and was struck by the differences in the results for “woman face” and “man face”:

The wide variety of men’s faces, compared to the overwhelming homogeneity of the women’s faces, nicely illustrates Sontag’s point. Women’s faces are important and valorized for only one thing: girlish beauty. Men’s faces, on the other hand, are notable for being interesting, weird, wizened, humorous, and more.

On another note, the invisible but near total dominance of whiteness is worth acknowledging.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve discussed American Indian mascots, advertising featuring anachronistic caricatures of American Indians, the ice skater who appropriated aboriginal culture, the lie at the heart of the famous crying Indian PSA, and the stunning irony that is Avatar, but we’ve never directly addressed the use and appropriation of the idea of the Eskimo.  The term refers to the Inuit and Yupik people in Eastern Russia, Alaska, Canada, and Greenland.

Russell Potter, a professor of English at Rhode Island College, collected a few vintage advertisements featuring the idea of the Eskimo.  He argues that they fall roughly into two camps: cheerful adorable Eskimo and the Eskimo as primitive and backwards.

These first two for apples and ginger ale fall into the first category:

But this ad presents the “Esquimaux” as “dull” and Grape Nuts as civilized:

Building on Potter’s collection, Adrienne at Native Appropriations posted some more contemporary uses of the Eskimo.

Eskimo Joe’s (Stillwater, OK) uses an image of an Eskimo looking downright ridiculous and very much like his dog:

Any child of the ’80s probably remembers the Lisa Frank Eskimo girl (which Adrienne points out looks decidely anglo):

And this ad seems to suggest that even decapitated walruses speak better English than Eskimos:

Here’s another example of the childlike Eskimo, tweeted to us by @Matthew_Kneale:

All of these ads turn Eskimos into (cute but inferior) childlike figures or (deficient and inferior) backwards adults, or some combination of the two.  For a population with essentially no contact with the Inuit or the Yupik, the idea that they are real human beings can become lost.  When real members of a group are invisible, imaginary representatives can be demonized or romanticized as we see fit.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

At Ms., Amy Williams posted about the pre-conception care movement.  Pre-conception care is health care aimed at making the bodies of fertile women most conducive to a healthy pregnancy.  The movement asserts that women of childbearing age should be receiving care with pregnancy in mind, whether or not the woman intends to get pregnant.  The Preconception Care webpage at Healthy Beginnings, for example, reads as follows:

In a presentation on the topic, Rebecca Kukla,  Professor of Philosophy and Obstetrics and Gynecology at the University of South Florida, explains that preconception care is an “official priority” for the Center for Disease Control and the US Office of Minority Health.   So what’s to be concerned about here?

First, the approach reduces women to their potential to make babies. Concern for women’s health is motivated not by concern for the woman herself, but her “merely imaginary future children.”   What is the value of old women, transgender women, involuntarily infertile women, and women who have been voluntarily sterilized?  What principles guide their health?

Second, treating women as potential fetus carriers sometimes interferes with the best practices for treating women. Kukla explains that doctors driven by this approach may be inclined to choose drugs that are known to improve fertility and enhance pregnancy outcomes, instead of the most effective drugs for whatever condition is at hand.  As an extreme example, consider a woman diagnosed with cancer for whom a hysterectomy is the most aggressive treatment?  Whose interests should the doctor consider?  Hers?  Those of her “merely imaginary future children”?

Third, treating women as potential fetus carriers encourages doctors and others to police women’s behaviors more stringently than men’s. Anything she does that doesn’t maximize her fertility and baby-making condition can be seen as a problem needing fixing.  Men’s life choices are simply not subjected to this sort of social scrutiny.  We already see this sort of intervention against women who are told to avoid alcohol even if they are unaware of being pregnant and have no intention of getting pregnant.

Fourth, Kukla points out that the approach skews women’s health towards those things that we think affect fetal outcomes. Should these conditions necessarily take priority over others?

Finally, this approach makes women, like myself, invisible. I am a fertile woman in my 30s who has chosen not to have children.  I truly hope that my health care is not being compromised by my doctor’s concern for the babies I am never going to have.  Nor do I think it’s cute that her concern for me is driven by my reproductive potential.

UPDATE: Heather Leila, in the comments, critiqued this post.  “Having participating in the Office of Minority Health´s preconception campaign,” she writes, “I can attest that none of the above 5 points speak to the reality of the program.”  She continues:

It´s easy for women commenting on this blog to be offended when it is suggested they are not in full control of their fertility. But the truth is that many women are not. They don´t have the access or the education about contaception. 50% OF ALL US PREGNANCIES ARE UNPLANNED.

OMH´s campaign addresses contraception and avoiding unwanted pregnancy. OMH recognizes that many women don´t want to become pregnant, now and later. The campaign seeks to reduce unwanted pregnancy alongside improving preconception health as a way to reduce infant mortality. The campaign also speaks directly to men – taking some of the pressure off women.

This post failed to mention that the OMH campaign is based on the very racial disparity in infant mortality that SI posted on just a few weeks ago.

Lastly, the campaign is geared towards women, not to their doctors. In no way would this campaign promote doctors valuing fertility over a woman´s life. Never would it suggest witholding a hysterectomy to protect fertility. The campaign is NOT about increasing fertility. It is about decreasing infant mortality. Two very different things.

It seems like neither Dr. Kukla nor Sociological Images has taken the time to fully understand this campaign before criticizing it. I think there is a lot to analyze and criticize within the campaign, but Dr. Kukla´s 5 points do not address true aspects of the program. They are invented.

Heather has posted about pre-conception care at her own blog, A Minha Vida.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Valerie A. sent along a short video by Chris Muther, at the Boston Globe.  He offers a humorous history of changing bodily ideals for both men and women.   He explains the shifts as rebellion against our parents and what they found sexy. I find this explanation uncompelling, though. You?

See also our recent post on bodily diversity among Olympic athletes and our fashion fantasy in which everyone emphasized whatever (weird) bodies they were born with.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

On January 30th a video was uploaded to youtube featuring among the most blatantly racist banter I have ever heard on or off screen.   The conversation occurred among the hosts of a BBC program called Top Gear: Jeremy Clarkson, Richard Hammond, and James May.  They discuss a new sports car made in Mexico and the racist “hilarity” ensues.  It is pretty damn horrible… and it goes on and on… so, trigger warning.

There’s a full transcript after the jump, but here are some high points:

They say the car is like the Mexican people: “lazy, feckless, flatulent, [indecipherable] leaning against a fence asleep”

They call Mexican food “sick with cheese on it.”

Hammond says, “Just imagine waking up and remembering that you’re Mexican.” Everyone laughs. Clarkson replies, “It’d be brilliant because you could just go back to sleep again.”

Hammond is the ring leader in this example, but Clarkson appears to make a habit of racist commentary. Here’s just a sampling from Wikipedia:

In October 1998 Hyundai complained to the BBC about what they described as “bigoted and racist” comments he made at the Birmingham Motor Show, where he was reported as saying that the people working on the Hyundai stand had “eaten a dog” and that the designer of the Hyundai XG had probably eaten a spaniel for his lunch…

In April 2007 he was criticised in the Malaysian parliament for having described one of their cars, the Perodua Kelisa, as the worst in the world, built “in jungles by people who wear leaves for shoes”…

This clip reminds us that there are still people out there who will make race-based attacks and plenty of people, note the audience, who will laugh.  Many white people truly do oppose racism and they want people of color to trust them; they want the benefit of the doubt.  But occasional exposure to people like this, even if just on television, and the ongoing daily experience of prejudice, some mild, some severe, plus the hundreds of things that happen every week that may have been racism or may have been somebody having a bad day, add up.  This makes it very scary to trust white people.  Every “benefit of the doubt” has the potential to backfire.

Given the daily experience of race that most people of color must endure, blind trust is too much to ask for.

(Transcript after the jump, borrowed from Racialicious.)

more...

Emily J. sent us a link to a segment of “That’s Gay” from the TV show Infomania. In this piece, Bryan Safi takes a look at a number of recent commercials that ridicule men for being insufficiently hetero-masculine:

For other examples, see homophobia as gender policing, Brut lets you slap the Old Spice guy, mocking a hockey player with femininity, lite beer makes you girly, McCoys crisps give lessons on being a real man, Cosmo warns against turning your guy into a girlie man, Dockers issues guys a man-ifesto, are you manly enough to wear BVDs?, and a whole bunch of stereotypes about masculinity in advertising.

Malia Green, taking a writing diagnostic test while enrolled in Junior College, came across the following question:

The question was part of Pearson’s MyWritingLab, self-described as “a complete online learning program [that] provides better practice exercises to developing writers.”

I have heard rumor that young people have been adopting shorthand tweet-type language as “standard English,” using it in communications with professors and in their academic papers.  The inclusion of this question in Pearson’s test suggests that this may, indeed, be a widespread phenomenon and that young adults may not necessarily know the difference between the English most of their parents grew up with and the English they have encountered in this brave new world.

Despite the fact that each of the answers will make sense to anyone familiar with text-ese, the correct answer on the Pearon’s test is clearly d).  So, are the answers a) through c) actually wrong?  Who gets to decide what “standard English” is anyway?

The whole thing reminds me of the controversies over African American Vernacular English, better known as “ebonics,” in the 1990s.  The idea that some people “talk right” and some people do not is an excellent way to justify prejudice.  Perhaps an employer largely chooses not to hire black people, not because they’re black, of course, but because they don’t “talk right.”  Is the outcome significantly different?  And who decides what “talking right” sounds like anyway? Well, the people who have the power to do so… and they typically side with themselves.

So, is text-ese wrong?  Only according to those who are making the rules (and Pearson’s tests).  And what do you want to bet that those young people who are taught to differentiate between the kind of English they are allowed to use in texts and the kind they are allowed to use in “proper” communication are class privileged, on average?  And disproportionately white, accordingly?

So, who decides the future of English?  And will “2” and “u” be words in it, or not?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

Please welcome our new Intern!  Norma Morella is currently in her third year at Occidental College studying biology and Spanish.  She plans to pursue a Masters in Speech Language Pathology, possibly specializing in bilingualism. Though being involved with Sociological Images is one of her first experiences in sociology, she is highly intrigued by the multitude of academic and social questions that the diverse field provokes, and she looks forward to her continued interest in the subject.

We’re honored to have been nominated for the 2010 Pop Culture/American Culture Association Award for Best Electronic Reference Cite.  Thanks to Pete La Chapelle for thinking of us and putting in the work to make the nomination happen!

Sociological Images was listed in Regator’s Top 50 Blogs of 2010!  Regator is a blog aggregator, looking for all the best blog material on the web, so we’re thrilled to be noticed!  Thanks so much to cofounder, Kimberly Turner.

Finally, this is your monthly reminder that we’re on Twitter and Facebook.

Happy February!