Archive: Jul 2010

Joel S. sent in a link to an article by Gonzalo Frasca at Serious Game Source about a management simulation game the U.K. branch of Intel released back in 2004. It was called The Intel IT Manager Game: The Simulation of an IT Department and was a free promotional program:

The player had to hire IT employees, as well as manage a budget and buy computer equipment, the latter of which was either generic or Intel-branded.

When you started out you selected the sex of your IT manager:

But then, when you went to hire employees…they forgot to include an option to hire any women. You could get a guy with a green mohawk, though:

After a few days the game was taken down and Intel said they were making revisions; it re-launched a month later, this time with  female employee options, including this one, whose hair looks like alien antennae to me:

You can see the current version here.

Frasca argues that such oversights are more important than the lack of female avatars in some video games:

The Intel game is not merely an entertainment product: it is a piece of corporate advertising that simulated an IT workplace for an audience of real IT workers. Unlike what happens in the fantasy world of Fable, gender inequality is a very real problem for IT workers.

The post mentions the National Center for Women and Information Technology, so I went over and looked at some of their data. Gender of students who take the SAT and say they plan on choosing computer/IT majors:

If anything, it looks like the gender segregation of computer/IT occupations is increasing:

Broken down by gender and race/ethnicity:

Asian/Asian American women are actually overrepresented compared to their percentage of the U.S. population (all Asian Americans make up just about 5% of the entire U.S. population, obviously Asian American women make up less than that, though I don’t recall the exact proportion). All other racial/ethnic groups listed here are significantly underrepresented in computing jobs.

The percent of patents in various fields invented by women in the early ’80s and the early…’00s (?):

Frasca suggests that one reason for the Intel snafu might be a lack of women working on the project — if there were women, they might have noticed the lack of female employee options. That’s possible. It’s also likely that having more women in a workplace makes their male colleagues more aware, and thus a guy might think, “hey, maybe we should add some women employees to the game.”

This is totally anecdotal, I know, but forgive me. I have a number of female friends who work in computing jobs; almost all of them have generally found themselves to be the only, or one of just a few, women in their office. And with few exceptions, they say that the men they work with aren’t openly hostile or unfriendly. They don’t deviously exclude them from projects or social events or make lots of sexist remarks. But they forget they exist (for instance, inviting everyone else in the office to lunch where they talk about new project possibilities, and then seeming genuinely sorry later when they realize they left out the only woman in the office…but doing it again anyway).

And things like the Intel game reflect and reinforce the invisibility of women in such fields.

Edna Sednitzer, who blogs at Red Light Politics, sent us in two screencaps of what she came across during a recent search on Thesaurus.com. She searched the word “power” and this is one of the entries that came up, for “related adjectives” (some words I found notable highlighted in red):

Out of curiosity she then searched “weakness,” and here are the suggested adjectives:

At least according to this thesaurus, masculinity is powerful, capable, competent; femininity is weak and incompetent. There’s a sexual component as well — notice that power is associated with being virile, while weakness = lustless. Of course, we also associate men and masculinity with the active pursuit of sex, while women are supposed to be the objects of pursuit, not actively sexual.

Anyway, it’s a great example of how language is gendered in a way that privileges masculinity and men over femininity and women.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

This two-minute clip from Toddlers and Tiara’s (a reality show about child beauty pageants), sent in by Dmitriy T.M., is a great example of how mothers teach their daughters that beauty hurts… and that pain is a price they should be willing to pay:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve written several posts about how the words “nude” and “flesh” tend to be used to refer to colors associated with light-colored skin.  For examples, see our posts on “flesh-colored,” Michelle Obama’s “nude” colored dress, the new in-color, “nude is the new black” (and by black we mean white), lotion for “normal to darker skin,” and color-assisted medical diagnosis.  Readers have sent in an additional example and several counter-examples.

Catherine M.P. snapped this photo of an ad for Ripley in Santiago, Chile (she says English is often used to make a product seem “edgy”):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last week I posted photos of the Justin Bieber/Kim Kardashian photoshoot for Elle. I compared it to my earlier post on the sexualization of Jaden Smith. In both I argued that we accept the sexualization of boys at younger ages than girls, seeing it as adorable and proof that they are sufficiently heterosexual and masculine rather than that they are in danger of sexual exploitation.

Yesterday Rob W. sent in a photo that I think illustrates this point well:

Who is the adult woman wearing this shirt? That’s Karissa Shannon, who is dating Hugh Hefner.

Imagine, if you can, if this were an adult man associated in some way with a famous producer of pornography widely known for dating groups of much younger women, and that adult man’s shirt had this same message but about two teen/pre-teen girls (or, for that matter, imagine a famous gay man wearing this exact shirt).  And then imagine the concern and horror that would ensue, the apologies through the man’s agent, and so on.

A short google search did turn up a post (re-posted in several other places) calling the shirt inappropriate, but given that Shannon is referred to as “sloppy seconds” in it, I’m not sure how to take it (since “sloppy seconds” reaffirms a sexual double-standard itself). A lot of other sites, on the other hand, found it adorable and/or funny, and asked readers to weigh in on Team Justin vs. Team Jaden.

Teresa L.-M. sent us a link to an article at Color Lines about a survey of 3,413 people conducted by several groups, including Time magazine and the Center for American Progress, about attitudes toward a variety of issues including changes in women’s work and family roles. Overall, we see that every group said that women’s increased participation in the paid workforce has been good for the U.S., but not surprisingly, some groups were more enthusiastic than others:

This includes those who said it has been “somewhat” or “very” positive.  The % for Latinas was highlighted in the original because the memo focused on the fact that Latinos and Latinas, despite stereotypes that they hold more “traditional” gender attitudes, reported more positive feelings about increased workforce participation than did men and women as a whole. Hispanics were somewhat oversampled — that is, more were included than you would expect relative to their proportion in the U.S. population — because the organizations conducting the survey wanted to get more detailed information about Latino/a attitudes. The results indicated that “Latino attitudes were basically in line with those of other groups on nearly every indicator in the survey. Some minor differences did emerge in terms of the intensity of these beliefs and the degree of consensus about an issue.”

Also, obviously the categories above are not mutually exclusive, they just illustrate some interesting differences when you sort on various characteristics.

One area where Latinos/as differed was that they were more likely to report having an “interesting career” as the most important thing for their daughters to have, and less likely to say marriage and family is the most important, compared to all men and women, which is the opposite of what stereotypes of Latinos and Latinas would predict:

But I can’t help but note the wording there: “Everyone naturally wants the best of all things for their children…” That’s sloppy survey writing there, because it’s leading — it implies that a certain attitude or desire is universal and normative, and implies that everyone would agree that the three items they include in the question are examples of “the best.” It’s not that I’m saying most parents want their daughters to have miserable marriages or shitty jobs they hate. But you always want to be careful about wording questions in ways that take beliefs or values for granted, and thus set up a situation where contradicting them puts the respondent in the position of feeling deviant or fearing disapproval from the interviewer. I don’t know that in this particular example, that wording would have a huge impact on responses, since participants had to rank 3 specific items relative to one another. But I’d be very concerned if they had then been asked how important each item was (rather than asked to rank them), since the wording might lead people to rate items more highly than they would otherwise, because that’s what parents “naturally” want for their kids.

Anyway, moving on. Latinos/as were less concerned about children growing up without a full-time stay-at-home parent than were men  and women overall, with Latinas expressing significantly less negative attitudes than women overall and Latino men (this includes those who answered “very” or “somewhat” negative):

Back to methodological quibbling, this next graph is a great example of slippage between what the graph shows and what the heading claims it shows. As we see, the title says it indicates that Latinos are “more likely to turn to one another for decision making and financial support”:

But that’s not what the data are about at all. The question wording makes it clear this is both hypothetical (including people who don’t have a romantic partner and thus may be answering based on what they suppose would be true if they did) and is about how they value these things (“how important you feel it is for you personally…”), which is very different than if they regularly do them. The fact that you feel that it’s very important to have a romantic partner who provides financial support does not mean you are, in fact, turning to another person for financial support.

Of course, the heading for the table was written after the data were gathered and analyzed, and it doesn’t necessarily indicate that the data themselves are problematic. And yet, along with the wording issue above — and these are just two things I noticed in the memo that summarizes a few of the findings — it makes me a bit hesitant. The topic is interesting, and the results, which seem to undermine stereotypes about Latinos/as, would be great to use…except the methodological issues are overshadowing what might be perfectly valid, useful, and insightful findings. So ultimately, I present the images here less as information on attitudes about women’s roles and more as a cautionary tale.

And, you know, feel free to let me know if you think I’m over-reacting.

Chen and Kristyn both sent in examples of gendered chemistry sets.

Chen found this example at Nemo, a science museum in Amsterdam.  Notice that the kit with boys on it a boy in the foreground and a girl in the background is “Disgusting Science” and the kits with only girls on it are “Perfumery” and “Spa Science”:

Meanwhile Kristyn spotted these Cosmetic Science kits in Auckland, NZ.  There were apparently at least four different kits aimed at making beauty products for girls.

Cleansing Pack 2, featuring Pearly Shampoos and Face and Body Cleanser:

Rejuvenation Pack 3, featuring Soothing Cream and Body Mist:

Enhancing Pack 4, featuring Glitter Hair Gel and Silvery Shimmer Lotion:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sociologist Geographer David Harvey’s analysis of the current economic crisis is engagingly illustrated in this 11-minute video.  Harvey evaluates individual, institutional, ideological, cultural, and policy explanations for the recession.  He then explains Marx’s insights into the “internal contradictions of capital accumulation”:  capitalists want to pay low wages, but if they’re paying low wages, then no one can buy their stuff.  If both high wages and low wages translate into no profits, where does that leave capitalism?

From Cognitive Media via BoingBoing and Karl Bakeman.

Buy Harvey’s book, The Enigma of Capital and the Crises of Capitalism.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.