This two-minute clip from Toddlers and Tiara’s (a reality show about child beauty pageants), sent in by Dmitriy T.M., is a great example of how mothers teach their daughters that beauty hurts… and that pain is a price they should be willing to pay:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.