![image001](https://thesocietypages.org/cyborgology/files/2013/01/image001-500x376.jpg)
The past U.S. elections season was exciting for social scientists for many reasons, but none so much for the web theorist crowd as the amazing proliferation of election memes. In his essay “Speaking in Memes”, Nathan Jurgenson aptly dissects the phenomenon and its various facets: why and how election memes become viral, whether this virality is subject to campaign control, and how audiences and media conjure meaning by rebroadcasting and reporting these memes. There are many things I would love to further discuss in Jurgenson’s essay, but I will latch on to the issue of meme longevity and the possible reasons for some memes surviving far longer than most. I will also attempt to speculate about factors that afford memes the power to shift shape and adapt to new contexts, and about how and why their meaning might be transformed by the public in the process. more...