Search results for digital dualism

Chris Baraniuk, who writes one of my favorite blogs, the Machine Starts, is experiencing the current riots in London first hand (they’ve spread to other cites). His account of both the rioting mobs of destruction as well as those mobs trying to clean up the aftermath imply the ever complex pathways in which what I have called “augmented reality” takes form. [I lay out the idea here, and expand on it here]

We are witnessing both the destructive and the constructive “mobs” taking form as “augmented” entities. The rioters emerged in physical space and likely used digital communications to better organize. The “riot cleanup” response came at augmentation from the reverse path, organizing digitally to come together and clean up physical space. Both “mobs” flow quite naturally back and forth across atoms and bits creating an overall situation where, as what so often occurs, the on and offline merge together into an augmented experience.

The rioting mob first realized itself in physical meat-space more...

A "Fakebook" Sleeve

Just as we might have expected, the much-tweeted Facebook sleeve tattoo that I wrote about before has turned out to be a hoax. More specifically, it was a marketing campaign for the company Pretty Social. The company allows you to create custom handbags, stickers, and other products emblazoned with the profile pictures of your (digital) friends.

Nonetheless, the viral video itself made its way around the Internet, serving as but another case of tattoos as advertising. Much has been written on the topic already (Bengsston et. al 2005; McKelvey 1999; Kosut 2005), but I want to theorize further the use of tattooing in marketing as it relates to the phenomena of brand tattoos and lifestyle consumption and the repercussions these trends have for understandings of consumer culture. more...

Today, Google announced a new service called “Google+” that explicitly attempts to replicate offline social norms onto an online platform. Besides the conceptual consistency between this goal and the concept of “augmented reality” that I write about so often, I also find the timing of the announcement interesting.

When Eric Schmidt was CEO of Google, I critiqued his statement that having multiple identities online shows “a lack of integrity.” Schmidt stepped down in April of this year and less than two months later Google announces Google+ (which is an umbrella term for a whole host of services centered on better replicating physical world social norms in a digital social media environment).

The service is brand new and invite-only so we can only speculate at this point what it will actually provide. However, the announcement of Google+ on the company’s official blog provides some interesting statements about privacy. The post is an implicit retraction of Schmidt’s insensitive statements and perhaps a lesson-learned from Google’s Buzz debacle that angered and even endangered many of its users. Further, much of the post is also a direct attack on the Facebook platform and its inability to reflect offline social norms that long-since predate the Web (e.g., the platform’s often incorrect usage of the term “friend”). Some quotes from the Google blog: more...

Obama Texting
Credit: Charles Ommanney/Getty Images

On June 17th, an Obama 2012 campaign staffer made a post explaining that Obama’s Twitter and Facebook presence would be handled differently going forward.  As fellow Cyborgology editor Nathan Jurgenson recently discussed, Obama’s posts and updates have, up until now, been ghostwritten—leading Jurgenson to conclude that “Obama-as-president has thus far been a Web 1.0 leader” and, thus, to ask “when will we see a Web 2.0, social media president?”  Obama’s use of social media has been in sharp contrast to other nationally-recognized politicians, including former vice-presidential candidate Sarah Palin, whose tweets appear to be individually-authored, spontaneous, and personal, making them appear more authentic and more consistent with the norms of other Twitter users (spelling errors and all).  The president is now getting into the game by authoring his own tweets.

The campaign update, titled, “A New Approach to Facebook and Twitter,”  states:

Obama for America staff will now be managing both accounts, posting daily updates from the campaign trail, from Washington, and everywhere in between. You’ll be hearing from President Obama regularly, too; on Twitter, tweets from the President will be signed “-BO.”

more...

Washington D.C.-based musicians Bluebrain created an album that is actually a location-aware iPhone app called The National Mall (out today via Lujo records). Open the app while on the National Mall in Washington, DC and the music reacts to how you move about your surroundings. As reported on Wired UK,

approach a lake and a piano piece changes into a harp. Or, as you get close to the children’s merry-go-round, the wooden horses come to life and you hear sounds of real horses getting steadily louder based on your proximity.

We have previously looked at augmented reality art on this blog, such as Jon Rafman’s compelling Street View images,  Google’s Street Art View and Clement Valla’s “Postcards from Google Earth, Bridges” project. The National Mall is an augmented album, imploding digital media with your specific movements within physical space. The listener-turned-cyborg’s experience of the album comes in the form of the codetermining interaction of media and physical space.

The artists will release their next location-aware augmented albums for Brooklyn’s Prospect Park followed by another set to the length of Rt1 in California.

Jan Robert Leegte‘s scrollbars in physical space are another example of augmented reality art. More info and images here.

I’m a fan of artists using Google Earth or Street View images, such as Jon Rafman’s compelling Street View images or Google’s Street Art View. Here, check out Clement Valla’s “Postcards from Google Earth, Bridges” project. Google Earth renders bridges quite imperfectly, and when these images are shown together, they remind us that Google’s project is not a pure and perfect digital simulation of our world, but, instead, the creation of something new. Something that can be judged aesthetically on its own standards even if they are created as, to quote the artist, “the result of algorithmic processes and not of human aesthetic decision making.”

As readers of this blog know well, this new creation born out of the intersection of the physical and digital is what we refer to as “augmented reality.” Sometimes augmented reality is the reality we always find ourselves in: physical, but always and increasingly influenced by digitality. Sometimes this augmented reality is a collection of imperfectly rendered bridges. For me, Valla’s art provocatively reinforces this important theoretical conceptualization.

More augmented reality art: Augmented EcologiesSiavosh Zabeti’s Facebook book; Michael Tompert’s photography of destroyed Apple products; Aram Bartholl’s embedding USB sticks into public spaces. And all of Valla’s “Postcards from Google Earth, Bridges” are found here.

The Cyborgology editors are throwing a conference on April 9th called Theorizing the Web. Leading up to the event, we will occasionally highlight some of the events taking place. I will be presiding over a paper session simply titled “Cyborgology” and present the four abstracts below. As readers of this blog already know, we view cyborgology as the intersection of technology and society. We define technology more broadly than just electronics, but also to things like architecture, language, even social norms. And the four papers on the Cyborgology panel offer a broad scope of what cyborgology is and how it can be used.

First, we have David Banks’ paper titled, “Practical Cyborg Theory: Discovering a Metric for the Emancipatory Potential of Technology.” David discusses what theoretical cyborgology is and what it can do. Bonnie Stewart offers a discussion of the social-media-using-cyborg as a sort-of “branded” self in her paper, “The Branded Self: Cyborg Subjectivity in Social Media.” Bonnie pays special attention to, in true cyborgology fashion, the way in which digital and physical selves interact and blur together. Next, Michael Schandorf argues that Twitter norms are akin to the non-speech gestures we make while talking (e.g., like moving our hands). What makes his paper, titled, “Mediated Gesture of The Distributed Body,” so appropriate for the Cyborgology panel is Michael’s focus on the physically and socially embodied nature of digital communication. Even digital communication does not exist alone in cyberspace but in an “augmented reality” at the intersection of atoms and bits. Last, Stephanie Laudone’s paper, “Digital Constructions of Sexuality,” empirically describes how sexuality is both affirmed and regulated on Facebook. This, again, highlights the embodied nature of Facebook while looking at how digital space operates differently than physical space.

Find the four abstracts below. Together, they will make for an exciting panel. We invite everyone to join us at the conference in College Park, MD (just outside of Washington, D.C.) on April 9th. And let’s start the discussion before the conference in the comments section below. Thanks! more...

Visualizing the immaterial landscape of Wi-Fi networks reveals a layer of our augmented reality.