This piece is posted in cooperation with the Organization, Occupations, and Work Blog.

Facebook’s IPO announcement has stirred much debate over the question of whether Facebook is exploiting/using/taking advantage of its users. The main problem with the recent discussion of this subject is that no one really seems to have taken the time to actually define what exploitation is. Let me start by reviewing this concept before proceeding to examine its relevance to Facebook.

Defining exploitation. The concept of exploitation came to prominence about a century and a half ago through the writings of Karl Marx, and he gave it a specific, objectively calculable definition—though, I’ll spare you the mathematical expressions. Marx starts from the assumption that value is created though labor (most people today acknowledge that value is contingent on other factors as well, but we need merely to accept that labor is one source of value for Marx’s argument to work). According to Marx, humans have an important natural relationship to the fruits of our labor, and our work is a definitive part of who we are. Modern capitalist society is unique from other periods in history because workers sell their labor time in exchange for wages (as opposed to, say, creating objects and bartering them for other objects). Capitalists accumulate money by skimming off some of the value created by worker’s labor and, so that the wages a worker receives is only a fraction of the total value he or she has created. The portion of the value created by a worker that is not returned back to that worker (after operating costs are covered) is called the rate of exploitation. more...

What is an identity worth? According to PhoneDog, a ‘personality-driven’ tech-review site, Noah Kravitz’s identity is valued at $42,500 per month. A former employee of PhoneDog, Kravitz successfully acquired a large following on the microblogging site Twitter—17,000 at the time of his leaving. In an attention economy, each follower becomes a valuable and tangible asset. The legal dispute between Kravitz and PhoneDog is over ownership of these 17,000 assets.

When Kravitz left the company, he changed his Twitter handle from @PhoneDog_noah to @noahkravitz and took his growing list of followers with him (I became his 24,390^th follower/asset today). Complicating the issue further, he now writes  for TechnoBuffalo, a competing tech news site which presumably benefits from Kravitz’s vast following. Last week, a federal judge granted permission for the case to move forward. The existence of such a case, as well as its outcome (which remains yet unseen) both demonstrates and further constructs the shifting relationship between identity, labor, private rights, and worker obligations.

PhoneDog argues that Kravitz’s extensive network was built on the company’s foundation—and on the company’s dime. The notoriety of the site and the legitimacy of the name (i.e. the attachment of PhoneDog to his Twitter handle) facilitated the growth of Noah’s online persona. Moreover, they invested in a sizeable PR campaign to grow PhoneDog’s social media presence, and promoted Noah as the representative. Not only did this help raise Noah to micro-celebrity status, but made him an influencer—or someone who has enough influence to sell ad space. In short, PhoneDog argues that Kravitz gained his followers under the PhoneDog name and under the PhoneDog payroll, making these followers the property of the company. They estimate that each of his followers is worth $2.50 per month, and they seek reparations. In a message to readers dated January 3^rd 2012, PhoneDog describes Noah’s rise to fame as follows: more...

Not long after the release of Google’s widely discussed and hotly contested privacy policy, which shares user data across its websites, the company is now offering to compensate customers for the data that they provide. Closely resembling the television tracking techniques used by  Nielsen, Google offers users who participate in the screenwise program up to $25 in Amazon gift cards for allowing Google to monitor their online activities. Users can even opt to be more extensively surveilled and earn up to $100.  While some (in particular, those in the comments section of the article linked above) view this as a cheap payoff for strong privacy violations, others are happy to receive monetary compensation for engaging in everyday leisure activities. This latter group is evidenced by a temporary hold on signups for the new program due to overwhelming interest.

Debates will likely ensue over the cost of privacy, the blurry line between labor and leisure, and the degree to which surveillance can—or should—be resisted.

[Editor’s comment: while this is only a small test, might we envision a model where users are paid for their data? Would it work? What are the implications? ~nathan]

Academics usually do not talk about “tactics.” There are theories, methods, critiques, but we -as professionals-rarely feel comfortable advocating for something as unstable or open to interpretation as a tactic. In the latest edition of the Science, Technology, and Human Values (The flagship journal for Society for Social Studies of Science) three authors threw caution to the wind and published the paper “Postcolonial Computing: A Tactical Survey” [over-priced subscription required]. While the content of the paper is excellent, what excited me the most was their decision to describe their new “bag of tools” as a set of tactics. Kavita Philip, Lilly Irani, and Paul Dourish take a moment in their conclusion to reflect on their decision:

We call our results tactics, rather than methodologies, strategies, or universal guarantors of truth. Tactics lead not to the true or final design solution but to the contingent and collaborative construction of other narratives. These other narratives remain partial and approximate, but they are irrevocably opened up to problematization.

I will employ the language and approach of the “tactical survey” to offer a new set of conceptual tools for understanding augmented protest and revolution. It is my aim that they prove useful for activists as well as academics and journalists following Occupy Wall Street and similar movements. This first part focuses on the intersections of transparency, social media, privilege, and public depictions of protest. Part 2 will cover the utilization of corporate technological systems (e.g. Apple products, Twitter) and building alternatives to those systems (e.g. Vibe, Diaspora). These tactics are forged from observations (first hand and otherwise) of the #OWS movement. They are intentionally abstract, because they are menat to apply to a wide range of instances and scenarios.  more...