
Lisa Wade over at our sister blog Sociological Images sent us an email from one of her readers, Steve Grimes, who shared this image and some interesting thoughts about how Quick Response codes or, QR codes can contribute to inequality. That is, QR codes such as these serve to make certain content and information “exclusive” to those who have smartphones. He states,
There is a general thinking that technology can create a level playing field (an example of this is can be seen with the popular feelings about the internet). However, technology also has a great ability to create and widen gaps of inequality.
In a practical sense the company may be looking for students who are tech savvy. They may also want to save on ink toner (might be a stretch). So using the matrix barcode may serve that purpose. However, the ad also shows how technology can exclude individuals; primarily in this case, students without smart phones. One may think that being on a college campus every student would have a smart phone. However, when you look at the prices of most smart phones along with the prices for the plans of a carrier (usually somewhere $75-150 per month) one can see that not every student may have one. Especially considering the other things that they may have to pay for that are a bit pressing to their environment (books, food, etc). more...







