product: toys/games

Tara C., fds, Dimitriy T.M., Wendy C., and Breck C. all sent in images of the Bebé Glotón, a doll that comes with a sort of bra that lets a child pretend to breastfeed (found at Thingamababy):

According to Thingamababy,

Bebé Glotón is a infant doll made by Berjuan, a toy maker in Spain, for the express purpose of promoting breastfeeding. The idea is to impress upon kids that breastfeeding is natural.

Here’s a demonstration video:

The doll has sparked quite a bit of controversy. From a story in the Mail Online:

Posting a comment after watching a demonstration video online, one user wrote: ‘This toy would never work in the U.S. because the public would sexualize the act of breastfeeding, thereby deeming it inappropriate for little girl to engage in.’

Another wrote: ‘ Honestly, I think this is awful. Now let me just be clear, I think breastfeeding is wonderful and wholeheartedly encourage it, however, it is completely inappropriate to allow a young girl to mimic it.’

And from Fox News:

Dr. Manny Alvarez, managing health editor of FOXNews.com, said although he supports the idea of breast-feeding, he sees how his own daughter plays with dolls and wonders if Bebe Gloton might speed up maternal urges in the little girls who play it.

Um…okay. Why this would “speed up maternal urges” any more than bottle-feeding a doll, I don’t really know.

While my first reaction was that the doll is creepy and weird, on second thought I couldn’t see that it’s stranger than the doll one of my cousins got a few years ago that “pooped” and “peed” some bright yellow and green substances that I did not ask any details about. I dunno. Is this really “sexualizing” girls? That implies that breastfeeding, real or simulated (through layers of clothing), is a sexual activity. I think it’s kind of fascinating that so many people, including myself, have had such an immediately negative reaction to the doll.

The more I think about it, the more it seems that my, and others’, negative reaction is based on a premise that anything involving breasts is sexual…a premise that many breastfeeding advocacy groups such as La Leche League have fought as they try to expand the ability of parents to breastfeed in public (or to have access to clean spaces to breastfeed in places such as malls, religious and government buildings, and so on).

Is our problem with the doll really more about the social construction of breasts as sexual? What is the primary problem with this doll? What’s driving our disgust?

Thoughts?

Our friend Jason S. is in Tokyo this week.  He reports that designing and assembling dolls is a popular hobby there.  The photograph he sent us shows that doll bodies come in three sizes: small, medium, and large.  Unfortunately that doesn’t suggest acceptance of a diversity of body types, nor does it allow for a just-my-size version, unless you’re talking only about boobs:

By the way, Jason will be back from Tokyo in time to come to OUR PARTY ON SUNDAY (August 9th at 6pm at Johnny Foley’s Irish Housein San Francisco, CA)!  We hope you can come!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Comic-Con ended yesterday, so I’m afraid you’ve already missed out on a wonderful opportunity. I don’t mean attending Comic-Con itself. I’m referring to a contest that S. and Mordicai K. told us about, the Sin to Win contest from video game company EA (image from Kotaku; also see the discussion at ars technica):

The text about the “steps” of the contest:

1. Commit acts of lust. Take photos with us or any booth babe. 2. Prove it. [Gives Twitter and email address]. 3. Repeat. Find more babes for more chances to win.

Brian Crecente at Kotaku says,

Despite the tone of the contest, the rules state that judge’s reserve the right to disqualify any submission that are “inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language.”

Um…ok…Mixed messages, anyone?

As S. pointed out in the email to us, the “You” figure in the instruction is almost certainly meant to be male (though it theoretically could be a short-hair female), and the prize is specifically a woman–not a date with an attractive person. So we see the reinforcement of the presumption that “gamer = heterosexual male.” S. also says,

You can take photos of “us” (presumably EA employees or possibly developers) instead of or in addition to “booth babes”, but you cannot apparently win dinner with one of “us” — only with “two hot girls.”

So the possible prize isn’t to maybe hang out with some of the people who maybe create or market games, because apparently, who’d want to do that? Or, perhaps, what developer/EA employee wants to spend an evening being forced to hang out with some random contest winner?

For other examples of women being offered as (less explicit) rewards to men, see this post about Tag, a Dell Computer ad, and an Air Conditioning Technical Institute van. I was going to post links to posts about the presumption that gamers are male, but there were so many, it’s easier just to tell you just to go to the “More” tag and then search for “video games” or “video games gender.”

Angela B. and Jessica B. sent in this photograph of a baby doll toy called the “Lots to Love Baby.”  Angela notes that “lots to love” is a slogan of the fat acceptance movement.  So, apparently these babies are extra fat (aren’t babies supposed to be fat?) and, also, we’re not supposed to be concerned about that because “it’s just baby fat.”  Is it me or is this a bizarre projection of unrealistic BMI expectations and, simultaneously, fat phobia onto infants?

(And also, is that a potty training seat?  I think Freud would be horrified.)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Months ago Ryan emailed us about a video game called Katawa Shouju (sometimes translated as Disabled Girls or Crippled Heart). From the website:

Hisao Nakai, a normal boy living a normal life, has his life turned upside down when a congenital heart defect forces him to move to a new school after a long hospitalization. Despite his difficulties, Hisao is able to find friends—and perhaps love, if he plays his cards right.

A design sketch of the girls:

An article at GameSetWatch refers to the game having a “perverse and contemptible premise.”

Ryan says,

A lot of the discussion about this game seems to be about the disabilities of the girls and how disgusting it is. I don’t really share that opinion personally…I don’t really see what’s wrong with casting a girl with burn scars on her face as a love interest within a game. Or for that matter , what’s wrong with casting a girl with no legs or deformed arms as a love interest? I mean, it’s one thing to fetishize…but on the other hand it might be good for someone who has similar disabilities to feel like they can be desirable.

It’s an interesting point. I suspect there are things about the video game I would find disturbing, and if the girls are portrayed in a ridiculing way, that’s problematic. But some of the reactions to it seem to assume that having a person with a disability as a potential love interest is automatically ridiculing them. But why would that be? Why would it be more “contemptible” to portray these women as romantic/sexual interests any more than other women in similar games? Some of the objections to the game are based on the idea that you must be laughing at people with disabilities if you show them as sexy or romantically interesting. But that’s based on the idea that of course they can’t really be sexy, so it’s mean to portray them that way…which points out some interesting assumptions about people with disabilities and their romantic and sexual lives.

Thoughts?

UPDATE: Reader Magnetic Crow says,

I think what bothers me about this is the premise of a “school for disabled kids only”, the fact that the girls are ‘othered’ from the get-go by this isolation, and the fact that this is probably being made to play to an exploitative fetish. Were it any other dating sim, and one of the girls available for dating just happened to have been born with no arms, or had lost her legs in a traffic accident, I would feel a lot more comfortable.

Other posts about video games: Evony’s boob ads, gender and race in RuneScape, Border Patrol game, Miss Bimbo and Sexy Beach 3, Rape Simulator, My Life, Medal of Honor’s all-White military, a game called Battle Raper that is exactly what it sounds like, blaming moms for video game addiction, sales of Grand Theft Auto, and “military entertainment.”

We also have a posts of a girl with a limp as an ugly friend, Goodyear ad featuring a sad kid in a wheelchair, nude calendar of Paralympic athletes, dolls with Down’s Syndrome, models with disabilities in a British Top Model show, representing people with disabilities, what is an “alt model”?, and amputee model Viktoria.

I love this 1981 Lego ad, sent in by Nora R. (found at Flikr):

This is what I looked like as a kid. Except that I have naturally curly hair that my mom couldn’t control, so add a halo of frizz sticking out everywhere. And it’s been a while since I’ve seen an ad that shows a girl like this–wearing clothes and playing with a toy that aren’t meant to be specifically “feminine” in our current version of that. She’s playing with regular Legos–not some special version for girls that makes a shopping mall or purse or tube of lipstick! And she’s beautiful!

I’ve seen other ads from the ’70s and ’80s, particularly for Tonka trucks, that show girls like this–in clothes that look like they’re actually made for playing instead of making a fashion statement, and playing with toys in the same way boys would, even if it means getting dirty (gasp!). When we see ads that always show girls in pink, playing with “girl” versions of toys, or engaged in passive activities, that’s a particular marketing choice, not some inevitable, obvious way girls need to be depicted to sell products.

[Note: In the comments, we’re getting a lot of love for the Legos. That’s fine and all, but I must speak up for Lincoln Logs, which were way more awesome if you wanted to build corrals to hold your Breyer horses.]

[Note 2: Holy crap! Someone remade the “Thriller” video with Lego people! I have to admit, Legos probably work better for this purpose than Lincoln Logs would.]

NEW! Nov ’09 I found three more examples of ads that seem devoid of gender differentiation (here, here, and here):

Readers’ minds think alike, sometimes, and the changing advertising campaign for the “empire building” video game Evony caught the attention of fds, torenc, Assaf N., Elisabeth R., Sabriel, Nicole O., and Liz B. (images found at Gawker and Coding Horror, and hope I didn’t miss anyone who sent it in). Online ads for the game started out like this:

Then they added a woman with a little boob showing:

In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:

Moving on to a slightly more realistic look:

Christina W. sent us one with a woman actively disrobing and saying “Come play, my Lord”:

Mick H. found a close-up version similar to the one above:

D.R.S. sent us another:

And then they realized they could just dispense with all subtlety and get to the important part:

If that didn’t work, why not straight up near-nudity.  Dan J. found this one here:

This ad submitted by both Alex B. and Kim H. seems to be taking the advertising to a whole new level.  No longer content with boobs, they seem to be moving towards implied female masturbation:

Wtfcats sent this one in:

NEW (Dec. ’09)! Tom R. sent in this next one with a nice “we’re lesbian, but just for you” flair.  Using the term “discreetly”  to imply porn, it reads “join the fun”:

NEW (Jan. ’10)! Thanks to Chris M., Tinpantithesis, and Ryan, we now know that there is an Evony ad that doesn’t say anything about the game at all.  You simply see this image and are invited to click on her boobs, butt, or lips to turn her into the “ideal woman”:

When you click, you are taken to this site, which asks you to sign up for the game because “obvious[ly],” “it makes you feel like King!”

Or sometimes apparently you get this view:

Presumably some players will be disappointed that there isn’t a female “queen” to be saved or oogled in the game at all–the women were invented only for the purpose of adding boobs to the ads. Jeff A. from Coding Horror says,

Evony, thanks for showing us what it means to take advertising on the internet to the absolute rock bottom … then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth. I’ve always wondered what that would be like. I guess now I know.

ALSO NEW (Dec. ’09)! Apparently the Evony ads have become such a thing that other games are referencing them to advertise themselves.  Timm F. sent along the ad below making fun of the Evony ads.  It reads, “She is actually in our game, my lord”:

Andrea G. alerted us to a Fisher-Price toy, called My Pretty Learning Purse, for children aged 6 to 36 months. Behold:

The purse comes with a dollar bill, a bracelet, a mirror, and a set of keys.  It also sings songs about purple and pink.

Andrea writes:

With these props, a one year old can properly play “woman.”  I felt this is an example of how we do gender and teach it to children, as young as a year old.

At least they’re admitting that femininity must be “learn[ed]?”

UPDATE: Jane, in the comments, linked to a Fisher Price product for boys that is very similar:

Get it!  It’s a tool box and it includes keys, a screwdriver, a hammer, and a saw.

The play involved in each product is essentially identical (e.g., music, putting things in and taking them out), but the theme of the play is gendered.  Do you think this is to please the parents or the kids?

NEW (Dec. ’09)! Monica C. sent along this page from a Target catalog featuring a girl playing with a kitchen and a boy playing with a tool set:

Also in teaching young children femininity and masculinity, see our posts here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.