Welcome to Christmas 2008!

Rose McM. sent us this great example of rigidly gender-coded toys from the Sears Wish Catalog (click to enlarge):

NEW! (Jan. ’10): Sarah O. snapped this photo of toys that teach girls they should cook and care for babies, while boys can build things and be doctors:


See also these posts on the Rose Petal Cottage and Tonka Trucks (“built for boyhood!”).

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.