I took these pictures at the Toys ‘R Us in Henderson, NV. If you can’t tell, the picture on the left is the boys’ section of the store, and the picture on the right is the girls’ section. First, why must there be a boys and girls section at all? Must all toys be coded as masculine or feminine? Second, notice how gender is color-coded. Kids can tell immediately, even before being able to read, which aisle is for them. All this is aside from the content; that is, what toys are sold in each aisle. These are strong and clear messages to children about group differentiation.