politics: the state

Dmitriy T.M. sent us a link to an AdWeek post reporting that Miller Beer began advertising in Vietnam last week with this commercial:

[youtube]http://www.youtube.com/watch?v=KG9H5_oKVd0[/youtube]

Some sociologists who study international relations apply the idea of the brand to nations.  Nations, they argue, can be seen as a product in a global marketplace. Australia, for example, is marketed as a rough and tumble place where we can get back to nature and find our true selves. Insofar as they can can control their brand, countries can draw tourism and increase demand for their exports (see here and here for Australian examples).

The ad above is an excellent example of Miller capitalizing on the American brand: “It’s American Time. It’s Miller Time.” Notice also that the ad is in English and doesn’t feature anyone that looks Vietnamese. The whiteness of the ad is purposeful. Miller is selling a specific version of “America” characterized by white people, urban life, sex-mixed socializing and, also, really bad music.

UPDATE!  In the comments, Adam linked to this ad which ran in the Phillipines:

You can also think of the California happy cows commercials as a form of state branding.

See here, here, and herefor posts showing the social construction of America as white.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The idea that work and home are in different places was institutionalized only recently in human history (and is still not reality everywhere).  In early American history, most people were farmers.  Both men and women worked at home.  The technological advances that brought industrialization removed work from home.  The factory was invented to house large machinery and many workers.  Enter: wage work, the commute, and wives that “just” stayed home.

Today, the idea that work and home are separate places is largely taken for granted (though this may be reversing a bit) and is, in fact, institutionalized with zoning laws that specify whether space is to be used for work (and what kind), living, or both.

Dmitriy T.M. sent us a link to the images below.  They compare the population of New York City and its boroughs the bottom two-thirds of Manhattan and parts of New Jersey, Brooklyn, and Queens during the day and night.  It reveals nicely how we are organized so as to use different spaces differently.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Ed at Gin and Tacos offered up the figure below comparing the minimum wage (adjusted to inflation) and the poverty line for a family (he doesn’t specify how many children).  It reveals that, as Ed puts it: “not once in its 80-year history has the minimum wage, if earned 40 hours weekly, hit the Federal poverty line for a family.”  That is, a dedicated full time worker earning minimum wage does not earn, and has never earned, enough to keep a family out of poverty.

So, if you are a single parent, you’re screwed.  (And, frankly, if you aren’t, you’re still screwed because child care will likely wipe out, if not exceed one person’s entire income.  Subsidized day care only serves a fraction of the children that are qualified.)

Ed notes that, given this, the rational choice for a parent is to go on welfare.  Welfare doesn’t get you above the poverty line either, and you’re still likely to be miserable, but at least you’ll be miserable while parenting your children instead of miserable while flipping burgers.

Some argue that, if people choose to go on welfare instead of work, then welfare must be too generous.  Lower welfare payments and people will choose to work.  Ed, however, suggests that the real problem revealed by this figure is the insufficiency of the minimum wage.  Raise the minimum wage and people will choose to work.  Only one of these solutions actually mitigates human suffering.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Stephen W. sent us a photograph of a billboard in Rock Valley, IA.  It suggests that keeping your baby, instead of having an abortion, is good for the economy:

Sociologists talk about how nations are invested in reproduction.  Without babies, nations literally disappear; too many babies and nations collapse under the strain of a population they cannot support.  Because nations need babies (but not too many babies), states adopt pro- and anti-natal policies (e.g., the one child rule or medals for mothers) that encourage or discourage childbearing.  This billboard is an interesting example of a call to women to have children so as to help the nation (though it is sponsored by a pro-life organization, not the state).  Women, in this argument, have a responsibility to the nation (perhaps equivalent to military service?) that transcends their individual reproductive preferences.

(See this related post on making babies for the military.)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

From the Pew Center on the States report, One in 31: The Long Reach of American Corrections, “Adding up all probationers and parolees, prisoners and jail inmates, you’ll find America now has more than 7.3 million adults under some form of correctional control. That whopping figure is more than the populations of Chicago, Philadelphia, San Diego and Dallas put together, and larger than the populations of 38 states and the District of Columbia. During Ronald Reagan’s first term as president, 1 in every 77 adults was under the control of the correctional system in the United States. Now, 25 years later, it is 1 in 31, or 3.2 percent of all adults.”

See the press release for a quick summary and the full report for much more data.

Stephen W. sent us this picture of the “Hispanic” foods aisle at a Walmart in Sioux Falls, South Dakota:

Why is this odd? 

The word “Hispanic” was actually invented by the U.S. government to mean Spanish-speaking.  The government invented it for the census because they wanted to be able to label and identify all Spanish speakers.  “Hispanic,” then, unlike the terms “Latino” or “Chicano,” is not an identity that originated among those to whom it applies.  Further, though it is sometimes used as a euphemism for “Mexican” or “Latino,” Spanish is only spoken in Latin America because of the conquest of parts of Latin America by Spain.

Given the history and use of this term, what would “Hispanic” food be?!  (According to Walmart, it’s salsa and tacos.)

NEW: Another use of the term “Hispanic.”  This time on a bag of peanuts passed out on a Southwest Airlines flight. 

From a press release by Southwest Airlines about their celebration of Southwest Airlines:

Southwest Airlines shares its passion for Hispanic Heritage Month with our internal and external Customers by hosting celebrations in our Hispanic focus markets. Local Employees kick off the festivities by partnering with local organizations, and at airports, with gate games, Mariachi music, authentic foods, and distributing commemorative T-shirts and lapel pins emblazoned with our Hispanic Heritage Month message “Celebremos Tu Herencia,” “We Celebrate Your Heritage.” Hispanic Heritage month posters also are on display during this month-long celebration. Finally, be on the lookout for Southwest’s Hispanic Heritage Month specialty packaged peanuts! (emphasis mine)

Thanks to Stephen W. for this link, too!

Kay W. took these images in a museum in Sitka, Alaska.   This is David P. Howard, an Alaskan Native, and his family in 1917 (or so).  Notice how Howard and his family appear to have shed every possible sign of “native-ness” in this picture.  The conquest of American Indians was achieved, in part, through forced and coerced assimilation (see this post on American Indian boarding schools in Canada).

The family had to appear assimilated because Howard was seeking U.S. citizenship and citizenship was contingent on Howard abandoning his “Indian” ways.  The document below testifies to Howard’s assimilation.  The last paragraph reads:

NOW, THEREFORE, THIS IS TO CERTIFY that due proof has been made to me that the applicant David P. Howard is an Indian born within the Territorial limits of the United States, and that he has voluntarily taken up within said limits his residence separate and apart from any tribe of Indians therein, and has adopted the habits of civilized life.

You might want to use it for a discussion of the forced assimilation of American Indians in particular, of course (as well as the insanity of the fact that they would have to petition to be a part of the nation existing on their own land; American Indians did not become citizens until 1924), but also for a more general conversation about how immigrants to the U.S., including European immigrants, were required to adapt themselves to certain standards of middle-class White American society in order to be welcomed into full social, as well as legal, citizenship (and clearly non-Whites often found that even assimilation to White middle-class norms wasn’t enough, though it worked for the Italians, Irish, Polish, and other European ethnic groups, who no longer differ on any important social indicators from Whites of Northern or Western European origin).

In a related example, see this cartoon mocking German attempts at assimilation during World War I.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The presence of lead paint on toys made in China this year brought the threat of lead poisoning to the forefront of the American mind. Parents, pundits, and politicians called on the U.S. government to DO SOMETHING. But lead poisoning was a problem for low-income families long before the China toy scandal and there was little to no outcry in the popular press.

Lead poisoning in children can increase the risk of cognitive delay, hyperactivity, and antisocial behavior. Many older homes and apartments available for rental in low-income neighborhoods still have lead paint and ingesting paint dust and paint chips is the most common way to get lead poisoning. Blood tests show that children living in poverty show much higher exposure to lead than other children.

According to William Ryan, if you are a landlord, renting out a residence with lead paint without making tenants aware of it is a crime. But, instead of enforcing compliance among landlords, the most common response to the threat of lead poisoning has been to warn mothers. Here is a representative poster:

Ryan writes that, while lead poisoning is often described as a problem involving negligent or ignorant mothers, it:

…is more accurately analyzed as the result of a systematic program of lawbreaking by one interest group in the community [landlords], with the toleration and encouragement of the public authority charged with enforcing that law.

So as long as the threat of lead poisoning was more-or-less restricted to the poor in the U.S., it was considered the problem of individuals (mothers) and the state refrained from doing much more than promoting individual responsibility. But, as soon as the lead poisoning threat affected middle class children through the toys from China, state intervention seemed appropriate.

Ryan again:

To ignore these continued and repeated law violations [by landlords who rent residences with lead paint], to ignore the fact that the supposed law enforcer actually cooperates in lawbreaking [by ignoring landlord infractions], and then to load a burden of guilt on the mother of a dead or dangerously ill child is an egregious distortion of reality. And to do so under the guise of public-spirited and humanitarian service to the community is intolerable.

CITATION: Ryan, William. 1998. Blaming the Victim. In Race, Class, and Gender in the United States. See also his book.