discourse/language

One major part of introducing students to sociology is getting to the “this is water” lesson: the idea that our default experiences of social life are often strange and worthy of examining. This can be challenging, because the default is often boring or difficult to grasp, but asking the right questions is a good start (with some potentially hilarious results).

Take this one: what does English sound like to a non-native speaker? For students who grew up speaking it, this is almost like one of those Zen koans that you can’t quite wrap your head around. If you intuitively know what the language means, it is difficult to separate that meaning from the raw sounds.

That’s why I love this video from Italian pop singer Adriano Celentano. The whole thing is gibberish written to imitate how English slang sounds to people who don’t speak it.

Another example to get class going with a laugh is the 1990s video game Fighting Baseball for the SNES. Released in Japan, the game didn’t have the licensing to use real players’ names, so they used names that sounded close enough. A list of some of the names still bounces around the internet:

The popular idea of the Uncanny Valley in horror and science fiction works really well for languages, too. The funny (and sometimes unsettling) feelings we get when we watch imitations of our default assumptions fall short is a great way to get students thinking about how much work goes into our social world in the first place.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

A new study tackles the media landscape building up to the election. The lead investigator, Rob Faris, runs a center at Harvard that specializes in the internet and society. He and his co-authors asked what role partisanship and disinformation might have played in the 2016 U.S. election. The study looked at links between internet news sites and also the behavior of Twitter and Facebook users, so it paints a picture of how news and opinion is being produced by media conglomerates and also how individuals are using and sharing this information.

They found severe ideological polarization, something we’ve known for some time, but also asymmetry in how media production and consumption works on either side. That is, journalists and readers on the left are behaving differently from those on the right.

The right is more insular and more partisan than the left: conservatives consume less neutral and “other side” news than liberals do and their outlets are more aggressively partisan. Breitbart News now sits neatly at the center. Measured by inlinks, it’s as influential as FOX News and, on social media, substantially more. Here’s the  network map for Twitter:

Breitbart’s centrality on the right is a symptom of how extreme the Republican base has become. Breitbart’s Executive Chairman, Steve Bannon — former White House Chief Strategist — calls it “home of the alt-right,” a group that shows “extreme” bias against racial minorities and other out-groups. 

The insularity and lack of interest in balanced reporting made right-leaning readers susceptible to fake stories. Faris and his colleagues write:

The more insulated right-wing media ecosystem was susceptible to sustained network propaganda and disinformation, particularly misleading negative claims about Hillary Clinton. Traditional media accountability mechanisms — for example, fact-checking sites, media watchdog groups, and cross-media criticism — appear to have wielded little influence on the insular conservative media sphere.

There is insularity and partisanship on the left as well, but it is mediated by commitments to traditional journalistic norms — e.g., covering “both sides” — and so, on the whole, the left got more balance in their media diet and less “fake news” because they were more friendly to fact checkers.

The interest in balance, however, perhaps wasn’t entirely good. Faris and his co-authors found that the right exploited the left’s journalistic principles, pushing left-leaning and neutral media outlets to cover negative stories about Clinton by claiming that not doing so was biased. Centrist media outlets responded with coverage, but didn’t ask the same of the right (it is possible this shaming tactic wouldn’t have worked the other way).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Adam Smith observed in his Lectures on Jurisprudence (1762) — a series of talks that he gave at the University of Glasgow — that national character plays a significant role in economic transactions: the Dutch, he said, are “more faithful to their word” and better at “performing agreements” than the English, and the English more faithful than the Scots.

In the past few months, I’ve observed a similar kind of cultural variation in a much more prosaic setting: the panhandling interaction.

If you’re from North America, as I am, you’ve probably seen people on the street requesting money from strangers using appeals such as “Homeless—Please Help” or “Homeless Veteran.”  There are a number of variations, but homelessness is the common theme in many cases.

Elsewhere in the world, panhandlers use quite different rationales—or what the great mid-century sociologist C. Wright Mills would call “vocabularies of motive.” Mills wasn’t interested in what actually motivated people—such as what psychologists would term “needs” or “drives”—but rather in the ideologically-charged terms they used to justify their actions to themselves and others. As he observed, some motives are more acceptable than others, and we can learn something about local cultures based on what passes for a “good reason.”

So it’s sociologically interesting that within the North American context, the concept of “home” has such resonance that the claim of “homelessness” is considered a compelling and sufficient motive for giving money to strangers. But while the need for shelter would seem universal, it’s rare to see a panhandler outside North America requesting a donation on the basis of homelessness.

In Germany, for example, one often finds people begging for trinkgeld—”drinking money.” And they’re not playing for laughs, as one sometimes finds in the US, when panhandlers give a wink and a nod to the stereotype that money given to beggars is only ever used to buy alcohol (or drugs). When a panhandler asks for “drinking money” in the US, it’s sort of an in-joke, or an attempt to appear disarmingly honest; based on the limited examples I’ve seen, this seems to jolly people up and get good results (i.e., quantities of cash).

But in Germany, drinking money is serious business. In the four years I lived in the Rhine Valley, I saw dozens of men (always men) on public transport and on the street, asking for “trinkgeld, bitte” in monotonous, dirge-like tones that seemed to express just how grim a fate it was to lack beer money. Equally surprising to me was the willingness of Germans to open their purses for this reason, as if it was a truth universally acknowledged that a man with empty pockets must be in want of a beer. In the interactions I witnessed, no one on either end of the transaction ever smiled.

Yet another vocabulary of motive can be found on the streets of Istanbul, where panhandlers often approach passers-by with a request for ekmek parası—Turkish for “bread money.” In perhaps 10 visits to Turkey in the last 3 years, I’ve never seen anyone on the street claiming to be homeless. Nor have I seen a cardboard sign of the kind so common in North America.

In all three settings, the vocabularies of motive among panhandlers have a common theme of need: for shelter, drink or food. What’s interesting is how each cultural setting changes the calculus about what kind of motive is most likely to bring in the cash. Perhaps it comes down to what each society views as among the basic human rights: in the US, shelter has a plausible claim to that status, but beer does not; whereas in Germany, it an appeal for trinkgeld succeeds as an appeal to common humanity and decency; in Turkey, hunger seems to trump all other claims.

Originally posted in 2010.

Brooke Harrington is Associate Professor of Economic Sociology at the Copenhagen Business School. She is the author of two books: Pop Finance: Investment Clubs and the New Investor Populism and Deception: From Ancient Empires to Internet Dating.  She is currently doing research on offshore banking and blogs at our fellow Society Pages blog, Economic Sociology.

Originally posted at Family Inequality.

It looks like the phrase “start a family” started to mean “have children” (after marriage) sometime in the 1930s and didn’t catch on till the 1940s or 1950s, which happens to be the most pro-natal period in U.S. history. Here’s the Google ngrams trend for the phrase as percentage of all three-word phrases in American English:

Searching the New York Times, I found the earliest uses applied to fish (1931) and plants (1936).

Twitter reader Daniel Parmer relayed a use from the Boston Globe on 8/9/1937, in which actress Merle Oberon said, “I hope to be married within the next two years and start a family. If not, I shall adopt a baby.”

Next appearance in the NYT was 11/22/1942, in a book review in which a man marries a woman and “brings her home to start a family.” After that it was 1948, in this 5/6/1948 description of those who would become baby boom families, describing a speech by Ewan Clague, the Commissioner of Labor Statistics, who is remembered for introducing statistics on women and families into Bureau of Labor Statistics reports. From NYT:

That NYT reference is interesting because it came shortly after the first use of “start a family” in the JSTOR database that unambiguously refers to having children, in a report published by Clague’s BLS:

Trends of Employment and Labor Turn-Over: Monthly Labor Review, Vol. 63, No. 2 (AUGUST 1946): …Of the 584,000 decline in the number of full-time Federal employees between June 1, 1945 and June 1, 1946, almost 75 percent has been in the women’s group. On June 1, 1946, there were only 60 percent as many women employed full time as on June 1, 1945. Men now constitute 70 percent of the total number of full-time workers, as compared with 61 percent a year previously. Although voluntary quits among women for personal reasons, such as to join a veteran husband or to start a family, have been numerous, information on the relative importance of these reasons as compared with involuntary lay-offs is not available…

It’s interesting that, although this appears to be a pro-natal shift, insisting on children before the definition of family is met, it also may have had a work-and-family implication of leaving the labor force. Maybe it reinforced the naturalness of women dropping out of paid work when they had children, something that was soon to emerge as a key battle ground in the gender revolution.

Philip N. Cohen, PhD is a professor of sociology at the University of Maryland, College Park. He writes the blog Family Inequality and is the author of The Family: Diversity, Inequality, and Social Change. You can follow him on Twitter or Facebook.

Note: Rose Malinowski Weingartner, a student in Cohen’s graduate seminar last year, wrote a paper about this concept, which helped him think about this.

Flashback Friday.

In a post at Fairness and Accuracy in Reporting, Steve Rendall and Zachary Tomanelli investigated the racial breakdown of the book reviewers and authors in two important book review venues, the New York Times Book Review and C-SPAN’s After Words.  They found that the vast majority of both reviewers and authors were white males.

Overall, 95% of the authors and 96% of the reviewers were non-Latino white (compare that with the fact that whites are just over 60% of the U.S. population as of 2016).

Women accounted for between 13 and 31% of the authors and reviewers:

This is some hard data showing that white men’s ideas are made more accessible than the ideas of others, likely translating into greater influence on social discourse and public policy.  These individuals certainly don’t all say the same thing, nor do they necessarily articulate ideas that benefit white men, but a greater diversity of perspectives would certainly enrich our discourse.

Via Scatterplot.

Originally posted in September, 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Will Davies, a politics professor and economic sociologist at Goldsmiths, University of London, summarized his thoughts on Brexit for the Political Economy and Research Centre, arguing that the split wasn’t one of left and right, young and old, racist or not racist, but center and the periphery. You can read it in full there, or scroll down for my summary.

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Many of the strongest advocates for Leave, many have noted, were actually among the beneficiaries of the UK’s relationship with the EU. Small towns and rural areas receive quite a bit of financial support. Those regions that voted for Leave in the greatest numbers, then, will also suffer some of the worst consequences of the Leave. What motivated to them to vote for a change that will in all likelihood make their lives worse?

Davies argues that the economic support they received from their relationship with the EU was paired with a culturally invisibility or active denigration by those in the center. Those in the periphery lived in a “shadow welfare state” alongside “a political culture which heaped scorn on dependency.”

Davies uses philosopher Nancy Fraser’s complementary ideas of recognition and redistribution: people need economic security (redistribution), but they need dignity, too (recognition). Malrecognition can be so psychically painful that even those who knew they would suffer economically may have been motivated to vote Leave. “Knowing that your business, farm, family or region is dependent on the beneficence of wealthy liberals,” writes Davies, “is unlikely to be a recipe for satisfaction.”

It was in this context that the political campaign for Leave penned the slogan: “Take back control.” In sociology we call this framing, a way of directing people to think about a situation not just as a problem, but a particular kind of problem. “Take back control” invokes the indignity of oppression. Davies explains:

It worked on every level between the macroeconomic and the psychoanalytic. Think of what it means on an individual level to rediscover control. To be a person without control (for instance to suffer incontinence or a facial tick) is to be the butt of cruel jokes, to be potentially embarrassed in public. It potentially reduces one’s independence. What was so clever about the language of the Leave campaign was that it spoke directly to this feeling of inadequacy and embarrassment, then promised to eradicate it. The promise had nothing to do with economics or policy, but everything to do with the psychological allure of autonomy and self-respect.

Consider the cover of the Daily Mail praising the decision and calling politicians “out-of-touch” and the EU “elite” and “contemptuous”:

From this point of view, Davies thinks that the reward wasn’t the Leave, but the vote itself, a veritable middle finger to the UK center and the EU “eurocrats.” They know their lives won’t get better after a Brexit, but they don’t see their lives getting any better under any circumstances, so they’ll take the opportunity to pop a symbolic middle finger. That’s all they think they have.

And that’s where Davies thinks the victory  of the Leave vote parallels strongly with Donald Trump’s rise in the US:

Amongst people who have utterly given up on the future, political movements don’t need to promise any desirable and realistic change. If anything, they are more comforting and trustworthy if predicated on the notion that the future is beyond rescue, for that chimes more closely with people’s private experiences.

Some people believe that voting for Trump might in fact make things worse, but the pleasure of doing so — of popping a middle finger to the Republican party and political elites more generally — would be satisfaction enough. In this sense, they may be quite a lot like the Leavers. For the disenfranchised, a vote against pragmatism and solidarity may be the only satisfaction that this election, or others, is likely to get them.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Electric clothes dryers are among the most energy-greedy appliances in the home, accounting for between 6% and 15% percent of home energy use. In contrast, drying clothes outside is both environmentally friendly and free. Yet, according to the New York Times, many homeowners associations insist that they are “…an eyesore, not unlike storing junk cars in driveways, and a marker of poverty that lowers property values.” In the documentary Drying for Freedom, laundry activists claim that bans on clotheslines affect 50 million households, requiring people to buy electric clothes dryers or hang their clothes inside their home.

Homeowners associations require many things intended to increase the “curb appeal” and property value of homes.  Many of these things specifically function to make the home and yard appear decorative instead of functional. Rules prohibit visible vegetable gardens, parking cars in the driveway overnight, allowing your cat outside (lest they poop), and failing to clean oil stains left by leaky vehicles.  They turn driveways, curbs, front yards, and porches into communal space designed to advertise the luxury of having non-functional spaces.  They say, in effect, “This is a lovely neighborhood where we can afford to curate flowers instead of vegetables and preserve pristine concrete by taking our cars to Jiffy Lube.”

All of this supposedly protects home values by preserving the notion that the neighborhood includes only middle- and upper-class people who can afford to avoid (dirty) work by consuming services.  Not being able to afford to dry your clothes electrically apparently appears, well, trashy.

Drying for Freedom is trying to interrupt this narrative, but instead of fighting the classist reasoning behind the clothesline bans, they are trying a different social movement strategy: re-framing. They are suggesting that using clotheslines isn’t a sign of poverty, but one of good global citizenship and, thus, a sign of responsible living. It seems to be working, too. As of 2016, 19 states ban clothesline bans, which is a start. Laundry activists hope the trend will go nation-wide, and then global, and that someday drying one’s clothes in a dryer will be the “trashy” thing to do.

Trailer :

Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Who among us this election — except perhaps that elusive undecided voter — has not turned to a politically aligned friend and said, from their heart of hearts, “I just can’t understand how anyone could vote for Clinton/Trump”? The sheer mindbogglingness of it, the utter failure of so many Americans to even begin to fathom voting for the other candidate, is one of the most disturbing features of this election. We all seem to be asking: What could the other side be thinking!?

Perhaps what we need is a “sociology of thinking.” And we’ve got one; it’s called cognitive sociology.

One of the foundational texts in the subfield is called Social Mindscapes. In it, the sociologist Eviatar Zerubavel argues that we think as individuals (we are all alone in our brains) and we think as human beings (with the cognitive processes that humans have inherited from evolution), but we also think as members of social groups. Our thinking, then, is not only idiosyncratic (i.e., “individual”), nor universal (i.e., “human”) — though it is both those things — it’s also social. Our thinking is influenced by the groups to which we belong, what Zerubavel called “thought communities.” These are the people with whom we enjoy a meeting of the minds.

By this, Zerubavel doesn’t simply mean that our social groups shape what information we get and what arguments resonate, though that’s true. He and other cognitive sociologists argue that our thought communities shape cognition itself, that the brains of people in strongly divergent thought communities literally work differently. To Zerubavel, the idea that many Democrats can’t begin to understand Republican thinking — and vice versa — isn’t a surprise, it’s a hypothesis.

Research on sensory perception is fun evidence for their claims. Researchers have shown, for example, that our language categories influence not just how we describe the world we see, but how we see it. The Himba in Namibia, for example — who have one word for blue and some greens and another word for other greens, reds, and browns — are better than English speakers at differentiating one shade of green from another, but worse at differentiating green and blue from each other. Likewise, Russian speakers are better than English speakers at differentiating shades of blue because they have more than one word for the color and English speakers, in turn, are better than Japanese speakers at recognizing the gradations between blue and green, because the Japanese have traditionally used only one word to describe them both.

If our membership in thought communities is powerful enough to shift our very perception of color, then it must be able to influence our thinking in many other ways, too. In Social Mindscapes, Zerubavel shows that what we pay attention to, the categories we use, what we remember, and even our perception of time are all shaped by our thought communities.

Accordingly, cognitive sociology would predict that the rising polarization in politics and the fragmentation of media will make it harder and harder to understand each other, not because we don’t agree on the facts or because we have different political interests, but because our brains are actually working in divergent ways. That is, what we’re experiencing with this election is not just political disagreement, it’s a total breakdown in functional communication, which sounds about right.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.