race/ethnicity: Blacks/Africans

I spent the last few days in Savannah, Georgia at the winter meeting of Sociologists for Women in Society. I’m from Maine and didn’t travel much in the U.S. as a child. It wasn’t until I was 27 that I ventured south of Washington, D.C. The history of slavery is something that I’ve always wanted to learn more about.

After spending a day at the Civil Rights Museum and touring the historic First African Baptist Church, I was stunned to find these items for sale in nearly every tourist souvenir shop.

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These make me uncomfortable. They’re caricatures of Black women without any kind of historical context. Like Gwen in this post, I have less of a hard time with old, historic artifacts (like the antiques pictured below that I found at a flea market). But, I do think they belong in a museum alongside other historic artifacts and information.

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But, newly made, currently produced reproductions of Black women slaves, as salt shakers and magnets? How is that alright? To me this is almost as creepy as if they were selling Klu Klux Klan robe magnets. Is it that as a Northerner I’m more uncomfortable around issues of slavery, than, say, a Southerner would be? I feel a similiar way when I see confederate flags outside of their historical context– and there were plenty those for sale in tourist stores as well. I’d love to hear thoughts on this use of racist “history” for marketing and tourism in a city like Savannah that is filled with history of slave trade and segregation.

Sabrina W. sent in this ad for an herbal toothpaste (from Thailand?), found at Sinosplice:

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I don’t quite know what to make of it. I mean, in theory it would be a nice message that stereotypes are often extremely misleading. But “looks can be deceiving” applying to Black people? It’s not actually undermining the idea that Black men look scary (just like herbal toothpaste might look disgusting), it’s just that it turns out that in some cases, they’re actually nice, kind people! And presumably the toothpaste tastes better than it looks.

It’s interesting that the woman is afraid the Black man is going to hurt or maybe kidnap her child. In the U.S., I don’t think that’s usually the major concern–there’s the stereotype of Blacks as muggers, and women (particularly White women) often fear that they might be sexually aggressive, but I don’t think Black men are usually depicted as child molesters or kidnappers here–the stereotype of those groups is usually of middle-aged White men.

Thanks, Sabrina!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In early American history, male circumcision was very uncommon.  In the 1950s, however, about 90% of newborn boys were circumcised in the U.S.  Today, the number is just over 50%.

The International Coalition for Genital Integrity has put together a slideshow that traces developments in research and argumentation about male circumcision alongside rising and falling rates of the practice in the U.S., the U.K., and the world from 1832 till today.  

It’s interesting how rates of circumcision change drastically over time in the U.S., but stay relatively stable (low) in the U.K. 

It is also neat to see some of the arguments about circumcision that were made over time.  For example, the long-standing belief that circumcision cured sexual excess (like wet dreams and masturbation), the explicit support for circumcision on the basis that it reduced sexual sensitivity (and that was good), and the belief that circumcision could cure paralysis, bedwetting, crossed eyes, deafness, tuburculosis, cancer of the tongue, and more.  Dovetailing with American racism, in 1894 an article argued that circumcising the “Negro” would reduce the rape of white women by black men.

Over at Everyday Sociology, Janis Inniss posted about interracial relationships and she offered a graph showing 30 years of marriages of white men to black women and black men to white women.  Describing it, she writes:

Looking at the graph below, you will see that the black female/white male pairings of today are about what they were 30 years ago for black male/white female dyads. (The blue line represents black husband/white wife). In other words, today, white men and black women marry at about the same rate that black men and white men married about three decades ago.

So, why would there be a difference in the marriages between white men/black women and black men/white women? I suspect that this has to do with the intersection of gender and race. Consider: according to American cultural stereotypes, black people, both men and women, are more masculine than white people. Black men are seen as, somehow, more masculine than white men: they are, stereotypically, more aggressive, more violent, larger, more sexual, and more athletic. Black women, too, as seen as more masculine than white women: they are louder, bossier, more opinionated and, like men, more sexual and more athletic.

If men are supposed to be sexy by virtue of their masculinity and women sexy by virtue of their femininity, then black men and white women will be seen as the more sexually attractive than white men and black women.  So, while white men may not find black women particularly attractive, white women may very well find black men attractive.  In this is so, we might see the patterns that Inniss demonstrates with her table.

These concrete statistics, as well as the cultural stereotypes that position black women as undesirable, help explain why interracial dating is politicized by many in the black community.  It is not trivial that black men can date outside of their race and black women are less able to do so.  It means that many black women have less opportunity to form long-term relationships.

Taylor D. sent in a link to a set of vintage ads featuring African Americans. This one is for wigs. Notice the commodification of liberation and freedom: you buy it in the form of a wig, which gives you a whole new look in seconds!

This one is for a hair straightener:

Of course, the “tamer” and “the boss” that can “stir up some beautiful new excitement in your life” can also refer to the man who is stroking her hair, playing into the idea of the man who tames a wild woman–and that all women, deep down, want a strong man to tame them.

This next one uses women’s fear that men won’t find them attractive to sell deoderant:

Thanks, Taylor!

In this series I have offered five explanations of why people of color are included in advertising. Start with the first in the series and follow the links to the remaining four here.

I am now discussing how they are included. Already I have shown that people of color are often whitewashed, that they tend to be chaperoned by white people, and that they are often subordinated through placement and action

In this ninth installment, I illustrate how, while interracial friendships are frequently pictured, interracial relationships are very rarely pictured.  Look closely, who is (hooking up) with who?

Also in this series:
(1) Including people of color so as to associate the product with the racial stereotype.
(2) Including people of color to invoke (literally) the idea of “color” or “flavor.”
(3) To suggest ideas like “hipness,” “modernity,” and “progress.”
(4) To trigger the idea of human diversity.
(5) To suggest that the company cares about diversity.

How are they included?
(6) They are “white-washed.”
(7) They are “chaperoned.”
(8) They are subordinated through placement or action.


This excellent documentary documents the powerful interests behind Disney and criticizes the extent to which young American children’s childhoods are influenced by the company. The comments on the messages behind Beauty and the Beast are particularly troubling.

A Cracked article compiled their candidates for the Nine Most Racist Disney Characters. Select stolen clips and liberal quoting below:

American Indians in Peter Pan:

Why do Native Americans ask you “how?” According to the song, it’s because the Native American always thirsts for knowledge. OK, that’s not so bad, we guess. What gives the Native Americans their distinctive coloring? The song says a long time ago, a Native American blushed red when he kissed a girl, and, as science dictates, it’s been part of their race’s genetic make up since. You see, there had to be some kind of event to change their skin from the normal, human color of “white.”

The bad guys in Alladin:

“Where they cut off your ear if they don’t like your face” is the offending line, which was changed on the DVD to the much less provocative “Where it’s flat and immense and the heat is intense.”

In a city full of Arabic men and women, where the hell does a midwestern-accented, white piece of cornbread like Aladdin come from? Here he is next to the more, um, ethnic looking villain, Jafar.

NEW: Miguel (of El Forastero) sent in a post from El Blog Ausente that compares an image of Goofy, a character generally portrayed as sort of dumb and lazy, to a traditional Sambo-type image:

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The post suggests that Goofy is a racial archetype, built on stereotypical African American caricatures. I can’t remember ever seeing anything that suggested this, but that doesn’t mean much, and I certainly don’t put it past Disney to do so. Does anyone know of any other examples of Goofy supposedly being based on African American stereotypes? On the other hand, is it possible to depict a character eating watermelon in an exuberant manner without drawing on those racist images? When I look at the image of Goofy above, I have to say…that’s pretty much what it looks like when my (mostly White) family cuts a watermelon open out on the picnic table in the summer and everybody gets a piece and they all have ridiculous looks on their faces as they dribble juice all down themselves eating big chunks (I say “they” because I’m a weirdo who doesn’t really care for watermelon, so I rarely eat any, and even then only if I can put salt on it). I’m fairly certain that I couldn’t put up a photo of my family eating watermelon like that without it seeming, to many people, to draw on the Sambo-type imagery. It brings up some interesting thoughts about cultural and historical contexts, and how and in what circumstances you can (or can’t) escape them, regardless of your intent.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.