Why are people of color included in advertising aimed at mostly white people?
1. To associate the product with a racial stereotype.
2. To give a product “color” or “flavor.”
3. To invoke ideas of “hipness,” “modernity,” “progressive” politics and other related ideas.
4. To trigger the idea of human variation itself.
And, 5., as these ads show, to make you think that the company cares about diversity and racial/ethnic equality (whether they do or not).
Text: “All human beings are born free and equal in dignity and rights.” (found here)
Next up: How people of color are included, starting with “white-washing.”