bodies: objectification

Kitty sent us this cover for Wad, an “urban fashion and culture magazine.”

It kind of sums things up, doesn’t it?

1. Women are objects.
2. Women are for consumption.
3. Women are violable.
4. Women are interchangable.
5. Women are rewards.
6. Violence against women is cute and funny.

Anything else?

UPDATE!  In our comments, KJK notes that there appears to have been a male version of the cover too.  There is no #10 and no text beneath the magazine title… so I’m a little confused as to whether it was a cover.  The production quality seems the same, though.  For what it’s worth, here it is:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Often when we have an image related to PETA we add it to one of our existing posts, since they tend to be similar–mostly sexualizing women or showing them as bloody meat. But Jessica B. and Dmitriy T.M. told us about a PETA billboard that takes a different angle, and I thought it was worth its very own post:

Found at The Huffington Post.

This is just…ugh. Erg. !!! ??? !!!

I’m sorry, but that’s the most coherent I can be about this. I’m sure our commenters will be able to make more useful points about it.

Well, ok, I have one more thought: the implication is that being a vegetarian will automatically make you lose weight. That’s just dumb, or more likely intentionally misleading.

UPDATE: Anomie let me know that there’s at least one version about men (found here):

Two more examples with men here.

Related posts: women in (fake) lettuce bikinis, Dutch animal rights ad shows stripper brutally murdered, not sexualizing older women, PETA ad banned from Superbowl, women as bloody packaged meat, Holocaust on Your Plate campaign, using domestic violence to oppose animal abuse, Christina Applegate naked, more naked celebrities, and leftist balkanization.

Tristian B. told us about Jeanswest Australia’s Authentic Japanese Vintage Denim ad campaign, which features images of White people surrounded by groups of kneeling Japanese men or women:

Oddly enough, Andrea J. recently sent us a link to the Palm Pre “Flow” ad, which has a White woman using the Palm Pre while a group of identically-dressed Asians, none shot in a way that presents them as individuals, dancing around her as she discusses how nice it is when everything rearranges itself to do just what you want:

NEW! (Oct. ’09) Macon D. found another example of the use of generic, undifferentiated Asians as props.  This time in a performance by Shakira:

[youtube]http://www.youtube.com/watch?v=6bZxN1Qq9K4[/youtube]

She gives the same performance on Saturday Night Live.

Gwen Stefani’s Harajuku Girls are another great example.

This reminds me a lot of some images from Britain’s Next Top Model that Lisa posted about last year, in which Africans were used as background props in a photo shoot with the contestants. The Asian individuals in these two ads are an undifferentiated mass, strikingly dressed and posed to show off the subjects of the ads–the White people who are foregrounded and depicted as specific, individual human beings rather than an interchangeable member of a group.

For other examples of non-Whites used as props, see our post about a fashion spread in Vogue Italia and this photo from NYLON magazine.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Sarah S. sent in these two commercials for am/pm:

Dear am/pm:

1. I am a customer and I have a vagina. To be more specific, I am not a 20-year-old, het, white dude who likes sports, video games, and top ramen. Also, my mom doesn’t still do my laundry. (I’m just guessin’.)

2. Women are not stuff. They should not be lumped in with Funyuns. Get a clue.

Here’s a couple similar posts: Women are precious belongings (bubblewrap them) and pieces of furniture.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Comic-Con ended yesterday, so I’m afraid you’ve already missed out on a wonderful opportunity. I don’t mean attending Comic-Con itself. I’m referring to a contest that S. and Mordicai K. told us about, the Sin to Win contest from video game company EA (image from Kotaku; also see the discussion at ars technica):

The text about the “steps” of the contest:

1. Commit acts of lust. Take photos with us or any booth babe. 2. Prove it. [Gives Twitter and email address]. 3. Repeat. Find more babes for more chances to win.

Brian Crecente at Kotaku says,

Despite the tone of the contest, the rules state that judge’s reserve the right to disqualify any submission that are “inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language.”

Um…ok…Mixed messages, anyone?

As S. pointed out in the email to us, the “You” figure in the instruction is almost certainly meant to be male (though it theoretically could be a short-hair female), and the prize is specifically a woman–not a date with an attractive person. So we see the reinforcement of the presumption that “gamer = heterosexual male.” S. also says,

You can take photos of “us” (presumably EA employees or possibly developers) instead of or in addition to “booth babes”, but you cannot apparently win dinner with one of “us” — only with “two hot girls.”

So the possible prize isn’t to maybe hang out with some of the people who maybe create or market games, because apparently, who’d want to do that? Or, perhaps, what developer/EA employee wants to spend an evening being forced to hang out with some random contest winner?

For other examples of women being offered as (less explicit) rewards to men, see this post about Tag, a Dell Computer ad, and an Air Conditioning Technical Institute van. I was going to post links to posts about the presumption that gamers are male, but there were so many, it’s easier just to tell you just to go to the “More” tag and then search for “video games” or “video games gender.”

Readers’ minds think alike, sometimes, and the changing advertising campaign for the “empire building” video game Evony caught the attention of fds, torenc, Assaf N., Elisabeth R., Sabriel, Nicole O., and Liz B. (images found at Gawker and Coding Horror, and hope I didn’t miss anyone who sent it in). Online ads for the game started out like this:

Then they added a woman with a little boob showing:

In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:

Moving on to a slightly more realistic look:

Christina W. sent us one with a woman actively disrobing and saying “Come play, my Lord”:

Mick H. found a close-up version similar to the one above:

D.R.S. sent us another:

And then they realized they could just dispense with all subtlety and get to the important part:

If that didn’t work, why not straight up near-nudity.  Dan J. found this one here:

This ad submitted by both Alex B. and Kim H. seems to be taking the advertising to a whole new level.  No longer content with boobs, they seem to be moving towards implied female masturbation:

Wtfcats sent this one in:

NEW (Dec. ’09)! Tom R. sent in this next one with a nice “we’re lesbian, but just for you” flair.  Using the term “discreetly”  to imply porn, it reads “join the fun”:

NEW (Jan. ’10)! Thanks to Chris M., Tinpantithesis, and Ryan, we now know that there is an Evony ad that doesn’t say anything about the game at all.  You simply see this image and are invited to click on her boobs, butt, or lips to turn her into the “ideal woman”:

When you click, you are taken to this site, which asks you to sign up for the game because “obvious[ly],” “it makes you feel like King!”

Or sometimes apparently you get this view:

Presumably some players will be disappointed that there isn’t a female “queen” to be saved or oogled in the game at all–the women were invented only for the purpose of adding boobs to the ads. Jeff A. from Coding Horror says,

Evony, thanks for showing us what it means to take advertising on the internet to the absolute rock bottom … then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth. I’ve always wondered what that would be like. I guess now I know.

ALSO NEW (Dec. ’09)! Apparently the Evony ads have become such a thing that other games are referencing them to advertise themselves.  Timm F. sent along the ad below making fun of the Evony ads.  It reads, “She is actually in our game, my lord”:

I’m not quite sure what to make of this but, after clicking through this Time magazine slide show of Bruno hype by Sacha Baron Cohen, I noticed that there appears to be a rule regarding his entourage: all its members must differ from him in one consistent way and, in that same way, they must all be alike.  This translates, in these images, into his entourage always being (a) women or (b) men of color, but never both:

Any thoughts? Is there some social psychologist out there with some speculation? Readers, what do you think?

P.S. – To the person who commented in the thread of our last Bruno-related post about never wanting to see his face again: I say, “Sorry.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Will M. sent in these spots, by Rethinking Autism, designed to counter misinformation about autism:

Sex sells, I guess. Or, as we’ve discussed before, women’s sexual objectivity and men’s sexual subjectivity sells.

Also see these controversial faux-ransom notesaimed at drawing awareness to autism and other cognitive conditions.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.