media

NPR reports that Beef Products Incorporated, the company that makes “finely textured beef” (a chemically-treated paste made from non-muscle cow parts used as a filler in ground beef), will be closing three of its production plants this month.  Dozens of food manufacturers, grocery store chains, restaurants, and school districts have announced they never did or will no longer use the product.  This after just two months of media coverage and activism around the product, kicked off by an ABC News report on March 7th.

The swiftness and sureness of this victory against this product is a testament to the value of the right language and one good image.  In case you haven’t caught on yet, finely textured beef is better known as “pink slime.”  Between that nifty pejorative and images of a long coil of bright pink…substance, which you probably saw, finely textured beef never had a chance.  This is  “mechanically separated chicken” (made with a similar but not identical process); it appears to have become synonymous with pink slime, correctly or no.

This is the power of framing.  The product at issue is not “slime,” it’s cow-part paste.  Of course, it’s not “beef” either, it’s cow-part paste.  Both are discursive frames; it’s a classic “he said, she said” social movement framing battle (along the lines of “life” vs. “choice”).  The outcome of the contest depended, in part, on which language captured the public’s imagination.  And… well… we saw how that went.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Earlier this year a University of Wisconsin-Madison student at a fraternity house yelled racial slurs and threw a glass bottle at two Black female students.  The story is reported in the Wisconsin State Journal with the following title:

Notice that race isn’t mentioned, but alcohol is.  This makes no sense.  The March 23rd article is about an instance of racial harassment that occurred on March 16th.  The “alcohol incident” was old news; it had happened six months earlier in September.  Why is the old news the headline?

This wasn’t on purpose, was it?

It looks that way.

Reader Nils G. pointed out that the URL of the article reveals that there was a decision to change the title of the article from one that focused on race to one that focused on alcohol.  When you’re posting an article, the program automatically creates a URL using the first title you choose.  If you later change the title, the URL stays the same.  The URL of this article?:  “UW Fraternity Temporarily Suspended for Racial Incident.”

So, there was a choice to change the impact of this article from one that put race front-and-center to one about (frat) boys being (drunken frat) boys.  We can only speculate about why.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yesterday Native Appropriations featured a presentation about Urban Outfitters, cultural appropriation in fashion, and the struggle to get the clothing chain to stop labeling clothing as “Navajo.” The presentation is great both for explaining this particular case — which included the Navajo nation sending a cease-and-desist letter demanding that Urban Outfitters stop using the term Navajo in its marketing — and also because it shows how one particular story spread through social media, which increasingly have the ability to bring mainstream media attention to stories that otherwise might have gone unnoticed.

Last year we posted Anita Sarkeesian’s great discussion of the manic pixie dream girl trope.  The manic pixie is a female side character who, through her whimsical approach to life, “helps the male main character find himself, love life again, or overcome some obstacle.”  Think Natalie Portman in Garden State.

Anyhow, I came across a skit making fun of the trope by taking the manic pixie to its logical conclusion, titled “Welcome to the State Home for the Manic Pixie Dream Girl.”  Yep, it’s a state-run institution for the charming but totally helpless, perhaps-mentally-challenged not-so-dream girl.  I’m putting it up here because it’s quite funny, but I also like how it deconstructs a version of ideal femininity, revealing it to be rather impractical indeed.

Film by Natural Disastronauts. Found via BoingBoing.

Transcript, by Trellany J. Evans, after the jump:

more...

Last fall I posted about the continued use of race/ethnicity as a basis for decisions about hiring when casting roles in Hollywood. Though using race or color as a qualification for a job is illegal in the U.S., it is still widely, and openly, practiced when choosing actors for movies and TV.

Dolores R. sent in an example of a casting call for an Acura commercial that shows how race and skin color requirements are explicitly stated. The role is for an African American car dealer; however, the description calls for someone who is “not too dark”:

The casting document was posted by Oh No They Didn’t! after an African-American actor who didn’t fit the profile passed it on to them. Someone at the casting agency claimed that the reason they didn’t want an actor who was “too dark” was that it would make lighting and special effects more difficult.

Seriously.

Acura has apologized, though as Forbes points out, they probably had little to do with the actual casting process; the casting call was mostly likely written within the casting agency.

As I pointed out in my earlier post, within the industry roles are generally understood to be for non-Hispanic Whites unless specifically stated otherwise. However, as this casting call shows, even when a role is open to racial/ethnic minorities, additional restrictions related to skin color or other features may still severely limit the pool of actors who have a legitimate chance at winning the role.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In my talk about the value of friendship, I discuss the ways that gender inequality makes it difficult for men and women to be friends with each other, for men to be friends with men, and for women to be friends with each other.  Regarding the latter, I argue that, in a society that values men and masculinity over women and femininity, everyone values men’s opinions more than women’s.  Inevitably, then, women are placed into competition with one another for attention from men.  Meanwhile, women’s opinions of them have less value and can’t substitute for men’s, so women can’t hold each other up; they must all turn to men for self-esteem.

I’ve previously posted an amazing clip that illustrates this fantastically, from a show called Battle of the Bods.  The “Don’t Hate Me ‘Cause I’m Beautiful” trope is also part of this phenomenon.  Bryony W. sent in another example: a cover of Woman’s Day featuring a “bikini war.”  The cover implies complicity, including the supposed quotation, “My beach body’s better than hers!”

The cover reveals that agents of the media — in this case, whoever decides what stories to include at Women’s Day — actively try to pit women against one another.  This idea comes through loud and clear in this compilation of clips, sent to me by Veronica G.  Titled “Divas on Divas,” it features female pop stars being asked to comment about each other and being pushed to say mean things:

Here are some more examples.

“Bathing Suits, Ballgowns, and Bickering,” a story in Marie Claire:

“Physicians Recommend It, Women Fight Over It”:

“90% Best Friend, 10% Bitter Enemy, 100% Genuine”:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

By now, you have heard about the killing of Trayvon Martin.  But when did you first hear about it?  If you’re a news junkie and were watching the national news channels,  the answer to that question might well depend on which one you watch.  ThinkProgress counted the number of stories about this killing on three cable news outlets in the week following the event.

Megan McCardle interprets the data as an example of “the Availability Heuristic, a rule of thumb that says the frequency of an event should correspond to how quickly you can think of examples of it.”  The Availability Heuristic makes us overestimate the risk of shark attacks.  The Availability Heuristic is probably behind my students’ writing confidently that teenage pregnancy has been steadily rising (thank you, MTV).

McCardle looks at the graph and sees a reason for different perceptions of racism as a problem:

…the disparity here may have something to do with whether one thinks institutional racism remains a serious problem in the United States. Conservatives often seem to think it isn’t, and that if anything, the real problem is how often spurious charges of white racism are deployed by their political opponents, while liberals more often tend toward the opposite view. Maybe both groups are drawing justified inferences from the data they’re seeing.

Do Fox viewers discount racism because of what they see?  Or is the network disparity more an example of another cognitive wiring problem – Confirmation Bias?  Confirmation bias is our tendency to seek out and to remember information that fits with our existing ideas.  Faced with information that clashes with that world view, we ignore, forget, distort, or misinterpret.

In Foxland — the world of both those who create Fox news and those who consume it — racism is not a real problem.  A story of a white Hispanic man armed with a 9mm chasing down and shooting a black teenager armed only with Skittles has no place in that world.  The Fox news producers don’t want to tell that story, and the viewers don’t want to hear it.  In the days since this graph appeared, the story has become too big for even Fox to ignore. I would imagine that Fox will instead interpret the events so as to fit with the view that McCardle suggests — that whites are the victims.  If you watch Fox, get ready to hear a lot about self-defense.

Last week Andrew, Michael S., Will S., Katrin, and Tom Megginson all brought our attention to some of the racist tweets that appeared after the premiere of The Hunger Games. Apparently some viewers were shocked to find that some of their favorite characters from the books were played by African American actors (and some critics seem to have felt that Jennifer Lawrence didn’t look starved enough for her role). Buzzfeed and Jezebel posted some examples of the response to the African American characters:

In fact, Suzanne Collins did include descriptions that would seem to clue a reader in that they’re not supposed to assume that every character in the book is Caucasian (cropped from Buzzfeed):

But of course, the apparent lack of reading comprehension of many fans of the book is rather beside the point by now. What these reactions indicate is the invisibility of non-White people in pop culture, and the sense of distress, disappointment, and even outrage some can feel when they are expected to accept non-Whites in what they see as “neutral” roles. And, more disturbingly, it illustrates the degree to which the humanity of non-Whites can be erased, and highlights racialized associations. “Some black girl” is, by definition, not an “innocent girl.” It’s funny to say that the death of a character that touched you in the book is less moving if you imagine the character as African American. We’ve seen this type of reaction before, such as when Idris Elba was cast in Thor. Or the equally negative response to the suggestion that Donald Glover, an African American actor, should audition for the starring role in the newest Spider-Man remake, as Lindy West points out at Jezebel: “…it’s a proprietary thing-if Spider-Man is black, then he isn’t ours anymore. He’s theirs.”

I think the best discussion of the implications of the Hunger Games tweets comes from Anna Holmes, whose take was posted by The New Yorker. I’ll leave you with a quote and strongly suggest you go check out the full article:

Hunger Games Tweets—there are now more than two hundred up on the blog—illuminated long-standing racial biases and anxieties. The a-hundred-and-forty-character-long outbursts were microcosms of the ways in which the humanity of minorities is often denied and thwarted, and they underscored how infuriatingly conditional empathy can be…If the stories we tell ourselves about the future, however disturbing, don’t include black people; if readers of “The Hunger Games” are so blind as to skip over the author’s specific details and themes of appearance, race, and class, then what does it say about the stories we tell ourselves regarding the present?