history

During World War II, the government encouraged carpooling because they needed the gas and rubber for the war (source). Here is a sample of the propaganda:

This one is, as it appears, by Dr. Seuss:

The next two are from the State of Ohio:

In the comments, both Eoin and Toban B. (T.B.) pointed us to this poster (found here).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

One topic we cover in my sociology classes is the way the nature vs. nurture debate treats those two categories as though they are completely separate entities: “nature” is this fixed biological reality and “nurture” is all the social stuff we use to tinker around with nature as best we can. I point out to students that biology isn’t as fixed as we often think it is, and that seemingly “natural” processes are in fact often highly influenced by social factors.

One good example of this is the age at which girls have their first periods (menarche). In the U.S. today, the average age at menarche is a little over 12 years (see source here), and that seems normal to us. But historically, this is odd; until quite recently, girls did not begin menstruating until well into their teens. Because girls have to develop a certain amount of body fat in order to menstruate, access to food affects age at menarche. And access to food is generally an indicator of all types of social factors, including societal wealth and the distribution of wealth within groups. In general, economic development increases access to sufficient levels of food, and thus reduces average age at menarche.

This graph of average age at menarche in France from 1840-2000 (found on the French National Institute for Demographic Studies website here) shows a clear decline, starting at over 15 years and now standing at under 13:

Below is a bar graph showing average age at menarche for a number of countries (found here; age at menarche is the grey bar); we see the oldest average age is 13 and a half years, in Germany. Note that the data are not all from the same year, and while most report mean age at menarche, some report median age, so though they show a general trend, they are not stricly comparable:

However, these average ages obscure the fact that access to resources is not equal within nations, and as we would expect, though average age at menarche has fallen for most nations over the past century, we continue to see differences in average age among groups within nations that seem to mirror differences in wealth. For instance, this graph (found at the Museum of Menstruation website here) shows differences in average age at menarche between urban and rural areas in several countries:

The example of the quite dramatic fall in average age at menarche, as well as continued differences within societies, is a very helpful example for getting across the idea that biology is not fixed. I explain to my students that though we have many biological processes (i.e., the ability to menstruate), social factors such as economic development and social inequality affect how many of those processes are expressed (i.e., how early girls being to menstruate, on average). For other examples of how social factors affect biology, see this post on average lifespan and this post on increases in height over time.

I’m currently pairing these images with the chapters “The Body’s New Timetable: How the Life Course of American Girls Has Changed” and “Sanitizing Puberty: The American Way to Menstruate” from The Body Project: An Intimate History of American Girls, by Joan Jacobs Brumberg (1997, NY: Vintage Books) in my women’s studies course. Brumberg argues that the decreasing age of menstruation has created new social pressures as there is an increasing gap between girls’ biological maturity (that is, being able to get pregnant at age 12 or so) and their mental and emotional maturity (they’re still 12 year old girls), a point activists were trying to make in these misguided PSAs about statutory rape. Brumberg argues that just as this was happening, American cultural understandings of menstruation turned it into a hygiene problem, not a maturational milestone, meaning we give girls information about tampons and sanitary pads but not much about what these changes really mean.

Just for fun, here is “The Story of Menstruation,” an animated cartoon put out by the Disney company in 1946. Millions of girls learned about menstruation from it in the ensuing decades, including that they could throwing their schedules off by getting too emotional or cold and that it’s ok to bathe as long as the water isn’t too hot or cold. It illustrates Brumberg’s point about how discusses of menstruation turned to scientific explanations of what was happening and advice about what was and wasn’t ok to do while menstruating, while mostly ignoring it’s emotional or social significance.

I also like the explanation at the beginning of why we refer to “Mother” nature–because she does all her work without anyone even noticing, just like moms. How nice.

Kay W. took these images in a museum in Sitka, Alaska.   This is David P. Howard, an Alaskan Native, and his family in 1917 (or so).  Notice how Howard and his family appear to have shed every possible sign of “native-ness” in this picture.  The conquest of American Indians was achieved, in part, through forced and coerced assimilation (see this post on American Indian boarding schools in Canada).

The family had to appear assimilated because Howard was seeking U.S. citizenship and citizenship was contingent on Howard abandoning his “Indian” ways.  The document below testifies to Howard’s assimilation.  The last paragraph reads:

NOW, THEREFORE, THIS IS TO CERTIFY that due proof has been made to me that the applicant David P. Howard is an Indian born within the Territorial limits of the United States, and that he has voluntarily taken up within said limits his residence separate and apart from any tribe of Indians therein, and has adopted the habits of civilized life.

You might want to use it for a discussion of the forced assimilation of American Indians in particular, of course (as well as the insanity of the fact that they would have to petition to be a part of the nation existing on their own land; American Indians did not become citizens until 1924), but also for a more general conversation about how immigrants to the U.S., including European immigrants, were required to adapt themselves to certain standards of middle-class White American society in order to be welcomed into full social, as well as legal, citizenship (and clearly non-Whites often found that even assimilation to White middle-class norms wasn’t enough, though it worked for the Italians, Irish, Polish, and other European ethnic groups, who no longer differ on any important social indicators from Whites of Northern or Western European origin).

In a related example, see this cartoon mocking German attempts at assimilation during World War I.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently heard that Marlboros were originally marketed to women.  Amy L. sent in these examples from the 1950s (found here).  She writes:

Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.”

NEW! Vintage Ads featured this 1957 ad suggesting that a Zippo Slim-Lighter is the perfect gift for a modern mother:

Angela B. brought our attention to an animated map showing, over the space of some seconds, the growth of Walmart across the United States from 1962 to 2007.  Below is the final image.  It’s worth a click to watch the growth yourself.

Here are the Red State Update guys talking about Toby Keith being a Democrat:

It might be useful for starting a discussion about the way country music is so associated with conservative politics and the Republican party today, and why we would be surprised that a guy like Toby Keith (who has proudly acknowledged smoking pot–liberal!–but also wrote the song “Courtesy of the Red, White, and Blue”–conservative!) would be a Democrat–what does that say about our ideas of what a Democrat (or Republican) must be or act like? You might contrast that with the number of country artists in the first half of the 20th century who were often progressive Democrats or (gasp!) even socialists. It’s pretty fascinating how much the politics associated with country music have changed, and how “obvious” it seems to people today that country musicians would be conservative, to the point that country music has in many ways become a symbol of conservatism (as opposed to “alt country,” which is often associated with a more liberal outlook*).

For an excellent discussion of the early political culture of the California country music scene, see Pete LaChapelle’s book Proud to Be an Okie: Cultural Politics, Country Music, and Migration to Southern California. Of course, I’m biased because it mentions Okies.

*If you don’t own any alt country, please go buy some Drive-By Truckers albums immediately. I’d start with “Decoration Day” and move on from there. Move! Now!

During World War I and World War II, being German-American in the U.S. became less-than-agreeable.  At that time, due to interpersonal and institutionalized discrimination, many German-Americans actively tried to assimilate into a still-very British America by downplaying their ethnic characteristics.  This cartoon, published in 1921, illustrates how German-Americans attempted to do this and how well-aware the larger society was of their efforts:

(I have long since lost the source on this, but if someone sends one in, I will gladly link to it.)

Multicult Classics posted these two Spanish-language Fruit of the Loom ads.  They are an extra nice example of the way that color is used to communicate gender:

Text: “Your world, now much more feminine.”

See also this post of kids with their stuff, these pictures of the Toys ‘R Us aisles, these breast cancer PSAs, and these guns marketed to women.

It’s obvious to us, today, that pink is for girls.  But it wasn’t until about the 1950s that our current gendered color scheme became widely accepted.  Before that, the colors were reversed.  In this excerpt for a vintage advice column (found here), we learn that:

“…the generally accepted rule is pink for the boy and blue for the girl.  The reason is that pink being a more decided and stronger color, is more suitable for the boy; while blue, which is more delicate and dainty is prettier for the girl.”