gender

Sarah S. sent in these two commercials for am/pm:

Dear am/pm:

1. I am a customer and I have a vagina. To be more specific, I am not a 20-year-old, het, white dude who likes sports, video games, and top ramen. Also, my mom doesn’t still do my laundry. (I’m just guessin’.)

2. Women are not stuff. They should not be lumped in with Funyuns. Get a clue.

Here’s a couple similar posts: Women are precious belongings (bubblewrap them) and pieces of furniture.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

The Women’s Media Center has compiled a series of clips exposing the racist and sexist discourse surrounding Sotomayor’s nomination to the Supreme Court:

Via Racialicious.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Amy Poehler, Sarah Silverman, Julie Lewis-Dreyfus Julia Louis-Dreyfus, Christina Applegate, Jane Krakowski, and Mary Louise-Parker candidly discuss getting older in Hollywood. The discussion starts about about 1:00. It’s not particularly organized, but it’s nice to hear perspectives from the inside:

Via Feministing.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Comic-Con ended yesterday, so I’m afraid you’ve already missed out on a wonderful opportunity. I don’t mean attending Comic-Con itself. I’m referring to a contest that S. and Mordicai K. told us about, the Sin to Win contest from video game company EA (image from Kotaku; also see the discussion at ars technica):

The text about the “steps” of the contest:

1. Commit acts of lust. Take photos with us or any booth babe. 2. Prove it. [Gives Twitter and email address]. 3. Repeat. Find more babes for more chances to win.

Brian Crecente at Kotaku says,

Despite the tone of the contest, the rules state that judge’s reserve the right to disqualify any submission that are “inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language.”

Um…ok…Mixed messages, anyone?

As S. pointed out in the email to us, the “You” figure in the instruction is almost certainly meant to be male (though it theoretically could be a short-hair female), and the prize is specifically a woman–not a date with an attractive person. So we see the reinforcement of the presumption that “gamer = heterosexual male.” S. also says,

You can take photos of “us” (presumably EA employees or possibly developers) instead of or in addition to “booth babes”, but you cannot apparently win dinner with one of “us” — only with “two hot girls.”

So the possible prize isn’t to maybe hang out with some of the people who maybe create or market games, because apparently, who’d want to do that? Or, perhaps, what developer/EA employee wants to spend an evening being forced to hang out with some random contest winner?

For other examples of women being offered as (less explicit) rewards to men, see this post about Tag, a Dell Computer ad, and an Air Conditioning Technical Institute van. I was going to post links to posts about the presumption that gamers are male, but there were so many, it’s easier just to tell you just to go to the “More” tag and then search for “video games” or “video games gender.”

The Wall Street Journal published an article about “cankles” (sent in by Dmitriy T.M.). It begins: “This summer women have a new body part to obsess about.”

There’s a gender-specific warning (men apparently need not worry about cankles) and passive language. “Women” simply “have” a new insecurity. It’s not as if, maybe, perhaps, the Wall Street Journal is actively telling women they must worry about cankles.

They offered an illustration:

(As an aside, can you imagine being the illustrator who got this assignment? Like, do you think he drew the cankles and then went home and made himself a stiff drink, stared at his art degree diploma, and wondered what had become of his dreams?)

And!

In the guise of a history lesson, they offer a whole bunch more nasty euphemisms for body parts that you (and by “you” I mean ladies) “have” to worry about:

Via Jezebel.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

These displays, featuring mannequins posed as if they are being attacked by an invisible assailant, could be seen in the windows at Barneys New York this week:

They were disassembled when shoppers complained.

Daily News, via.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

We often talk about things being gendered or racialized on this blog, but we haven’t talked much about how race is gendered and gender racialized.  In a previous post, I wrote:

According to American cultural stereotypes, black people, both men and women, are more masculine than white people. Black men are seen as, somehow, more masculine than white men: they are, stereotypically, more aggressive, more violent, larger, more sexual, and more athletic. Black women, too, as seen as more masculine than white women: they are louder, bossier, more opinionated and, like men, more sexual and more athletic.

Conversely, Asian people, both men and women, are often stereotyped as more feminine than white people.  Asian men are seen as small and less muscular than white men; Asian women are seen as more passive and deferential than white women.

Interracial marriage rates bear out this asymmetry: black women are less likely to marry white men than vice versa and Asian men are less likely to  marry white women than vice versa (see here and here).

The idea, specifically, that Asian women are more passive and deferential than white women, has been used to explain white men’s fetish for Asian women, Western men’s sex tourism in Asian countries, and Western men’s use of Asian mail-order bride services.   Some of these men, it is argued, want a subordinate partner and they find it difficult to meet a white/American woman who is willing to play that role.  You can actually hear a male sex tourist make this argument in this post.

I introduce all of these ideas in order to frame a screenshot sent in by Megan S.  The screenshot is of the front page of a website (antimisandry.com) devoted to fighting misandry, or the “hatred of males as a sex.”  The website purports to “cur[e] feminist indoctrination.”  You’ll see that it is also advertising a dating site specializing in matching up white men with Chinese women:

So… I’m going to guess that, in this case, “anti-misandry” isn’t so much about encouraging women to stop hating men as it is about telling men they are entitled to a woman who will defer to them.

Either that or… unfortunate random ad placement.

Megan also thought this post on men choosing fictional female characters as lovers was related; you might also check out our post on the documentary Guys and Dolls about men who have relationships with expensive and “functional” (if you know what I mean) life-size dolls.

UPDATE: The comments thread on this post is closed.  I strongly suggest reading them, especially if you think that this post was reaching. Very interesting.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

In lieu of commentary, I am just going to transcribe the text of this ad, sent in by The Sexual Buzz:

Question: Why won’t your wife let you buy this wagon?

“It looks like a bus.”

“I wouldn’t be caught dead in it.”

Do these sound familiar?  Your wife is not alone.  It is hard to convince some women what sense the VW Station Wagon makes.

It’s chunky shape, for instance, allows it to hold more than the biggest conventional wagon.  (Yet it is a good four feet shorter, and a lot less exasperating to park.)

She might like the easy way it loads.  The side doors give her almost 16 sq. ft. for big supermarket bags, a baby carriage, etc.

The Volkswagen Station Wagon does not have to take anything lying down.  She can cart home an antique chest, standing up.  Or delicate trees from the nursery.  (Wide things, too.  It will hold an open playpen.)

She can comfortably pack in eight or more Scouts, with all their cook-out gear.

She can give the family some extra sun on the way to the beach.  (Why no other station wagon has a sun-roof is a mystery.)

Even if the traffic is bumper to bumper on hot days, she will not have to worry about the radiator boiling over.  There is no radiator, no water.  (The Volkswagen engine is air cooled.)

She may get a kick out of beeping to the other women who drive VW Station Wagons.  (They have a kind of private club.)

Or maybe she likes to see where she is going. (The VW wagon has incredible visibility on hills and curves.)

If these facts don’t convince her, tell her it’s only $2655 and you aren’t made of money.

UPDATE! Commenter jfruh had a nice observation:

Interesting in that vans (and the VW Bus pretty much was the first van) are now fully feminized in the US, associated with “soccer moms.” I’m guessing a gendered van ad today would involve a wife extolling just these sorts of practical features to convince her husband to buy a “wimpy” van instead of the sports car that he wants.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.