gender

Many of you have probably by now seen this video of a group of young girls dancing to Beyonce’s Single Ladies on the World of Dance tour.  Huong L., Jeff S., and Dmitriy T.M. sent it in and asked us to comment on it.  First, the video… which is stunning:

I think I’ve watched this a half dozen times and I’m mesmerized.

But to the analysis…

After the Single Ladies video came out there was a rash of parents uploading videos of their kids dancing along to the video.  We featured a particularly impressive example of a preschool-aged girl dancing to the video and offered it as an example of how kids are active agents in their own socialization.  You might also apply this idea to this video, sent in by Heather B. (which I am not going to comment on because I can’t figure out the context).

Certainly children do make choices about what to mimick.  In a culture that highly sexualizes young girls, we shouldn’t be that surprised when they make choices that we find incongruent with (our beliefs about) childhood.  The World of Dance routine, however, is not simply an example of children being active in their own socialization and responding to the powerful messages of self-objectification aimed at girls of all ages.  In this case, many, many adults were instrumental in producing the product: their dance teacher(s), the choreographer, their parents, and the producers of the tour, to name the obvious.  These girls are performing a highly sexualized routine because many adults chose to sexualize them.

For more examples of the sexualization of young girls, see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girl” baby booties, “future trophy wife” kids’ tee, House of Dereón’s girls’ collection, “is modesty making a comeback?“, more sexualized clothes and toys, sexist kids’ tees, a trifecta of sexualizing girls, a zebra-striped string bikini for infants, a nipple tassle t-shirt, even more icky kids’ t-shirts, “are you tighter than a 5th grader?” t-shirt, the totally gross “I’m tight like spandex” girls’ t-shirt, and a Halloween costume post.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dmitriy T.M. and Andrew L. sent a link to a collection of post-World War I men’s magazine covers. They are a window into a time when being a man was clearly a very distinct achievement, but much less related to consumption than it is today.

Today’s men’s magazines emphasize control over oneself and the conquest of women, as do these vintage magazines, but instead of tests of strength, cunning, and fighting ability, they emphasize conquest through consumption. The message is to consume the right exercise, the right products (usually hygiene or tech-related), the right advice on picking up women and, well, the right women. In contrast, these old magazines pit man against nature or other men; consumption has not yet colonized the idea of masculinity.

View a selection of the covers at The Art of Manliness.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

One example of the pervasive sexualization of beer is the ubiquitous personification of “blond” ales as blond women.  Tom Megginson at Change Marketing made this observation and collected a number of examples of this particular example of the gendering and sexualizing of food:

See more at Megginson’s post.  See also our other posts on gender and beer here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Tom Megginson blogged about a billboard advertising Gaylea spreadable butter that made fun of brutality… affixed to the back of a women’s shelter in Ottawa:

See also our post featuring dueling advertising and public service announcements.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

In this video they posted at Feministing, Chloe and Samhita discuss Sex and the City 2. Enjoy!

This ad for laser hair removal in a New York newspaper, sent by Jac B., is particularly egregious in its effort to make women insecure:

Meanwhile, in a divulged secret at PostSecret this Sunday, a woman who conforms by bleaching her upper lip takes some glee in the possibility that she makes people face their own discomfort by refusing to full-on wax it:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

On ESPN on May 17th, Jesse W. was subject to this little piece of advertising bookending an article.  According to this advertising, women decide to buy a new car because they know it in their heart; men, in contrast, know it in their mind:

UPDATE! In the comments, Kit M. and others noted that you could apply a race analysis to this ad as well. For hundreds of years darker-skinned people have been argued by Europeans to be closer to animals, more instinctual, and tied more tightly to their emotions. Whereas rationality has been granted largely to white men of the upper classes. So the use of a Black woman to represent heart and a White man to represent mind also fits neatly with familiar stereotypes.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sanguinity sent in an interesting, if disheartening, report by Insight Center for Community Economic Development. The report looks at the assets owned by women of color and the wealth gap between them and men of different racial/ethnic groups.

An overview of wealth (the value of all assets minus the value of debts) broken down by race/ethnicity and type of household:

Of course, the most striking finding there are the major disparities by race, particularly how much wealth White non-Hispanics have compared to all other groups (largely due to owning more valuable homes). Notice that single White men and women have higher median household wealth than married Black or Hispanic couples. This is astounding.

Blacks and Hispanics are more likely than Whites to have no wealth at all, or to have debts outweigh all assets; again, unmarried Whites are better off in this regard than are married Blacks and Hispanics:

Among single parents, women appear to bear a disproportionate amount of the financial hardships of caring for children. White single mothers with children of any age (second column) have only 57% as much wealth as White single fathers; the equivalent ratio for Blacks is 0.4% and for Hispanics, 5%. Read that again: 0.4% and 5% as much wealth as single fathers from the same race! And take a look at the actual cash value: median wealth for Black women is $100, and for Hispanic women, it’s $120!

But then look at that third column! If you’re a single mother and have children under the age of 18 — who are more likely to be living with you than with their father — your financial picture is pretty dismal. Black and Hispanic women with children under age 18 have a median wealth of zero, meaning half have no wealth at all or owe more than all their assets combined are worth. Even White women, who are absolutely wealthy by comparison, have only 14% as much wealth as White single fathers with children under age 18.

Thinking about the implications of those numbers — the very meager financial resources available to many families, the particularly difficult situation of single mothers of all races, what this means for a family’s ability to cope with a crisis such as a car breaking down or a medical emergency, the ability to come up with deposits for an apartment — is mind-blowing.

The report has quite a bit of other information too, so if you’re interested in this topic, go check it out.