One example of the pervasive sexualization of beer is the ubiquitous personification of “blond” ales as blond women.  Tom Megginson at Change Marketing made this observation and collected a number of examples of this particular example of the gendering and sexualizing of food:

See more at Megginson’s post.  See also our other posts on gender and beer here, here, and here.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.