On ESPN on May 17th, Jesse W. was subject to this little piece of advertising bookending an article. According to this advertising, women decide to buy a new car because they know it in their heart; men, in contrast, know it in their mind:
UPDATE! In the comments, Kit M. and others noted that you could apply a race analysis to this ad as well. For hundreds of years darker-skinned people have been argued by Europeans to be closer to animals, more instinctual, and tied more tightly to their emotions. Whereas rationality has been granted largely to white men of the upper classes. So the use of a Black woman to represent heart and a White man to represent mind also fits neatly with familiar stereotypes.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.