gender

Way back in November David M. sent in another example of the tendency to conflate curves with women of color. This ad for a bodyshaper that appeared in the magazine i-on Glasgow (via wishiwerebaking on Flickr) says that wearing their product will give you “Latino curves,” and the code for the discount is “Latino” (which perhaps should be “Latina,” but we have much bigger issues than that to deal with).

I’m putting it after a jump because one reader said it was slightly NSFW or, more specifically, some public libraries; it’s an image of a woman in a strapless bra and body shaper, so you don’t see any nudity.

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Allison K. sent in another example of the sexualization of young girls.  Abercrombie Kids is selling bikinis with “push-up” tops.  According to Wikipedia, the company markets its products at kids age 7-14. The average age of puberty is 12.   So, at what age should girls start trying to enhance their cleavage?  How old is too young?

UPDATE: In the last week this post was shared and tweeted by many of you.  News outlets took up the issue and, in response to the public pressure, Abercrombie first changed the language (taking out the phrase “push up” and just leaving “triangle”), then took the product off the site altogether.  On their Facebook page, they wrote that “We agree with those who say it is best ‘suited’ for girls age 12 and older.”

For more on the sexualization of young girls, see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girl” baby booties, “future trophy wife” kids’ tee, House of Dereón’s girls’ collection, 6-year-olds in French Vogue, “is modesty making a comeback?“, more sexualized clothes and toys, sexist kids’ tees, a trifecta of sexualizing girls, a zebra-striped string bikini for infants, a nipple tassle t-shirt for girls, even more icky kids’ t-shirts, “are you tighter than a 5th grader?” t-shirt, the totally gross “I’m tight like spandex” girls’ t-shirt, a Halloween costume post, Toddlers and Tiaras, and girls in the World of Dance tour.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Jezebel.

Andi S.-R. noticed an interesting segment in a German textbook used to teach English. In the last few years, 12th-grade English classes have started including a section about gender, so textbooks have added chapters on the topic. Andi found a supplement from Klett, one of the major German publishers of educational materials, provided a supplement for covering gender that included a brainstorming exercises. While the idea was to foster discussion about gender stereotypes, Andi questions whether the sample comments provided as examples would help with that goal or would prime students to focus on stereotypical behavior by providing it as a model:

A second section helpfully suggests “bitchiness” as a quality students might associate with girls:

Again, the idea is to promote discussion, an excellent goal. But Andi succinctly points out the potential pitfalls of such a superficial approach:

…it’s unclear how students are supposed to know if these are “views” or “facts”, and having a discussion based on gut-feeling alone seems only likely to reinforce and teach as “facts” those stereotypes the students are familiar with, anyway.

(source)

Many of you have probably seen the recent anti-Asian rant released by UCLA student Alexandra Wallace. In it, she says that “hordes” of Asians who are admitted to UCLA inappropriately bring their parents along and obnoxiously speak foreign languages in the library (“Oooooooh! Ching chong, ling long, ting tong!? Ooooooh!”). And she compares them to herself, the “polite, nice, American girl that my momma raised me to be.”

Okay so yes, this is what racism looks like. It’s also what sexism looks like. People who objected to Wallace’s video (as they should), often did so with sexist language, including these examples collected by Caroline Heldman for Ms. magazine:

• “I bet her grades match her cup size.”
• “i have big tits and gave the dean a blowjob to get into UCLA is all I hear.”
• “EXCUSE ME WHILE I WHIP MY DICK OUT AND JERK IT TO THOSE TITS.”

But the most interesting thing I’ve heard about Wallace’s video and the response came from What Tami Said.  Tami suggested that all the shock and outrage regarding Wallace’s racism was naive, at best, and delusional, at worst.  Expressing shock, she said, may be a way to spice up a headline.  Or, it might be reflective of a belief among some that this sort of racism doesn’t exist anymore.  Or, she speculates, expressing shock may be a way for people to distance themselves from people like Wallace, a way for them to advertise the notion that they aren’t racist.

Tami’s insight is that the language of shock deserves analysis in itself.  What does it mean that we’re expressing shock when events like this on college campuses are rather routine (e.g., see “Conquistabros and Navajos,” “Compton Cookouts,” and other race-mocking parties).

In any case, she doesn’t think it’s helpful:

I get that few understand “isms” like marginalized people… But, for God’s sake pay attention! You needn’t be victim to oppression to know it exists. I submit that if you are truly shocked in the face of racism and sexism and homophobia and transphobia and other injustices, then you are as big a problem as the perpetrators of same. Because people who persist in being unaware of “isms” create an environment where ridiculous people like Amanda Wallace and, more importantly, people with far greater power and influence can conduct their bigotry unchallenged.

 

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A Guinness commercial borrows from the rules of masculinity to advertise its dark beer for St. Patrick’s Day:

It’s okay, but VideoJug does the man hug better.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Given the events in Japan and the ongoing concerns about the damaged Fukushima Daiichi nuclear reactors, I just wanted to point out that the New York Times has several very helpful images that explain the design of that type of nuclear reactor and what has happened over the last several days. The Union of Concerned Scientists has also posted several updates on their All Things Nuclear page.

The last decade or so had shown gradually increasing public support for nuclear energy. Just a year ago a Gallup poll of 1,014 U.S. adults showed the highest level of support since they first asked about nuclear power in 1994, with 28% saying they “strongly” and 34% saying they “somewhat” favor nuclear energy:

In November 2009, Ipsos MORI, a market research firm in the U.K., interviewed a representative sample of 2,050 people in Great Britain about their perceptions of the nuclear energy industry (at the request of the Nuclear Industry Association). Results of the question “How favorable or unfavorable is your opinion or impression of the nuclear energy industry?”:

Men viewed the nuclear industry more positively than women did:

Not surprisingly, the crisis in Japan has led to concerns about nuclear power in other countries; Germany, for instance, is at least temporarily shutting down all facilities built before 1980. There is likely to be increased scrutiny of older nuclear power facilities, in particular.

Sangyoub Park, an Assistant Professor of Sociology at Washburn University, sent in this map showing the location and age of reactors in the U.S. (via the U.S. Nuclear Regulatory Commission):

Though the current events in Japan would seem likely to decrease public support for nuclear energy, if the crisis at the Japanese nuclear facilities are contained with relatively little perceived harm, it’s possible we could see little long-term impact on public opinion. People might think that if a nuclear plant can be hit by an earthquake and a tsunami, suffer multiple explosions and fires, and not have a core meltdown, then they must be pretty safe. I’ll keep my eye out for polls on the subject over the next few weeks/months.

UPDATE: Sangyoub found a Gallup poll released this afternoon showing that the ongoing problems controlling the damage to nuclear reactors in Japan have increased public concerns about the possibility of a nuclear disaster in the U.S.:

This led to a dip in support for nuclear energy; the percent “somewhat” or “strongly” opposing nuclear power rose from 33% in 2010 to 38% now:

Related posts: the power of images in the environmental movement and Chernobyl, then and now.

One form of advertising I am excited and interested in “reading” is the emerging practice of ambient advertising.  Where traditional outdoor advertising may be placed on a billboard with a particular message and/or images, ambient advertising may have that same message and/or images but it seeks to have interaction with its environment or given location.

Given ambient advertising’s special characteristics, it provides a great opportunity to “read” what is said on those advertisements culturally when the male and female body is the focal point of the ad.  Consistent with non-ambient advertising, we tend to see representations that ‘naturally’ give the male body strength and power and one which gives the female body as much strength and power as only in relation to how much the male body allows.

When looking at this dynamic realized in ambient advertising we see the female body as one that is to be gazed upon and scrutinized. Furthermore, the female body is not only just scrutinized and gazed upon in these advertisements but also provides its spectators (male or female) authority over that female body; that authority is usually sexually charged. The following are some examples:

This is not to say that the male body is also not put on display in ambient advertisements. However, those bodies are generally treated with sexual ambiguity and where they are displayed sexually the themes are generally different than where they are when a female body is displayed. The following are some examples:

Understanding that advertising, as an institution, has a function of reflecting our societal norms and considering the body as cultural text (a la Susan Bordo) what we can then “read” in ambient advertising is that culturally the male body has a certain power that the female body does not. This then materializes into a reality where the female body is seen as compliant which continues to enforce an environment where a woman’s body is not hers.

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Steve Grimes has his Master of Arts degree in sociology from St. John’s University in New York, is currently seeking a Master of Science degree in media studies from CUNY Brooklyn College, and plans to be enrolled in a Ph.D. program within the next two years.  He is, at the moment, engrossed in all things cultural studies and his blog, TimelyDonut, is an avenue to express that.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

We’ve posted before about the use of women’s bodies to sell real estate. But this Australian commercial for luxury housing, sent in by Nigel M., takes it to a whole new level. As Nigel said, “Even if I told you, you still wouldn’t believe me.” Let’s just say it includes a “lingerie model tied to a chair,” hot lesbians making out for male pleasure, and the phrase “speaking of broads.”

It’s a real gem: