gender: masculinity

We’re trying to get our inbox under control, so I decided it was time for another of my occasional round-ups of gendered kids’ items, so here you go. My favorite example was an ad from a flyer for Save On Foods in Victoria, Canada, sent in by Joanna M. The advertised products are boysz and girlsz inhalers, for all your gendered breathing needs. The boyz’ version is in green and gray with a graphic of a skateboarder, while the girlz’ inhaler is, of course pink, with a flower:

Amanda K.H. took this photo of 3 kid-sized Civil War hats for sale at the Abraham Lincoln Presidential Museum in Springfield, IL. In addition to the Union blue and the Confederate gray, there was a pink version:

The Pragmatist let us know about onesies for sale at Mommy and Kids Allure Boutique. The onesies include lists of “ingredients” for boys and girls. What are boys made of? Love, energy, and dirt:

For girls, it’s love, beauty, and kindness:

Elliott M. noticed that the Garanimals website doesn’t just just divide the clothing into boys’ and girls’ sections, but uses gendered language to describe them. The boys’ clothing is described with active language (“ready, set, go!”), and they’ll look “cool”. Girls, on the other hand, are “sugar and spice, everything nice” and a “princess,” and they’ll be “looking great and feeling better,” “cute,” “eye catching,” and “adorable”:

An anonymous reader saw these sets of stickers, divided into themes for boys and girls:

What are boy themes? Space, travel/transportation, dinosaurs, sports, and pirates, among others. Girls, on the other hand, are associated with stars, flowers, butterflies, clothes, makeup, personal hygiene, cheerleading, and shopping. Since the reader was buying them to give out to a Girl Guide group (equivalent to Girl Scouts in the U.S.) for badges about science, being active, and personal hygiene, she had to buy both sets.

Finally, Sarah M. sent in a photo she took at Target of two toys that define boys by what they do and girls by what they are. The toys are those types of little sit-and-scoot toy cars kids push around with their feet. The boys’ version is red and is, appropriately, called a Lil’ Fire Truck Ride-On. The pink version, on the other hand, is the Lil’ Princess Ride-On — because apparently there’s no appropriate vehicle to define as “girly,” so the easiest way to gender the toy was just to call it a thing for princesses and be done with it:

UPDATE: Philip Cohen pointed out another example on his blog, Family Inequality. Baby blankets at Amazon were available in blue for the “little man” and pink for the “little cupcake,” in case your baked goods are cold:

Nico G. sent along a sweet seven-minute film short about a little girl who wants to win the heart of a boy, and does so by his equal instead of his object. It’s cute.

Directed by Michelle Lehman, 2008 award winner Tropfest Australia

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Abby W. let us know about a disturbing scene in this week’s episode of the TV show Gossip Girl. The scene depicts an interaction between two individuals, Chuck Bass and Blair Waldorf, who have turned into one of the show’s anchor couples that fans root for, always ending up together again despite their on-again off-again nature. In this episode, they’re off again and Blair has been dating someone else (a prince, of course). According to Zap 2 It, earlier in the episode, Chuck apparently humiliated Blair by talking about their prior sexual escapades in front of her boyfriend’s mother. She then goes to Chuck’s penthouse to tell him that her boyfriend has proposed to her, leading to this scene (warning: though he doesn’t hit her, if you’re sensitive to images of violence, you may want to skip the video):

So after publicly humiliating her by referring to her sexual past, Chuck tells Blair “you’re mine” and that she can’t be with anyone else, grabs her and throws her onto the sofa, and when she reiterates that it’s over, he ends up punching a window and injuring her with flying glass. And yet, in an interview with E!, one of Gossip Girl‘s executive producers says that this shouldn’t been seen as abusive behavior. In fact, if there’s anyone to be worried about, it’s Chuck:

I think it’s very clear that Blair is not afraid in those moments, for herself. They have a volatile relationship, they always have, but I do not believe—or I should say we do not believe—that it is abuse when it’s the two of them. Chuck does not try to hurt Blair. He punches the glass because he has rage, but he has never, and will never, hurt Blair. He knows it and she knows it, and I feel it’s very important to know that she is not scared—if anything, she is scared for Chuck—and what he might do to himself, but she is never afraid of what he might do to her.

Ah, Chuck…He’s such a classic romantic hero, like Rhett Butler, sort of strong enough that you can stretch him pretty far.

…

He’s always had that Gothic thing, and those guys are always imbued with a dark side in addition to their vulnerability about their girlfriends.

It’s a disturbing example of the way that controlling and violent behavior by men toward the women in their lives is often depicted as evidence of passion that the female character totally accepts (they just “have a volatile relationship,” so it’s “not abuse when it’s the two of them”). Chuck’s repeated mistreatment of Blair (apparently last season he promised his uncle he could have sex with Blair as part of a business deal) is excused (he’s drunk, and really upset about whatever he learned about his family!), and in fact, his inappropriate behavior is romanticized by the executive producer and the interviewer. A man who publicly humiliates his girlfriend, uses her sexuality as a pawn in business deals, and leaves her injured from flying glass when he finds out he’s losing control over her (not to mention tried to force a 14-year-old girl to have sex with him in the very first episode of the show, back before we were supposed to find him lovable) is still referred to as a “classic romantic hero” who should not be seen as abusive or scary.

In fact, the promo for next week’s episode reinforces the message that Chuck is acting like this because he needs Blair so much that he falls apart without her, and individuals with nefarious plans are intentionally using this knowledge to get to him. So Chuck isn’t abusive; he’s a fragile victim who just loves Blair too much for his own good:

This is particularly disturbing given that the show is popular among teens, many of whom experience abuse in their relationships but are unsure how to deal with it or whether it “counts” as abuse. These types of representations of normalize such behavior, excusing the men who engage in it and giving the message to women that being treated in such a way isn’t a major warning sign but, rather, evidence of a man’s deep passion and vulnerability.

Gwen says that y’all are gonna think I’m going too far, but I can’t resist posting this. More, readers often think we post things because they make us mad grrrr, but we usually post stuff just because we think it’s interesting or illustrative. This is a case of the latter.

Jordan G. sent me this clip of a young bobcat captured on a balcony near his house in Irvine (LA Times). They released it into the wild, but not before a news crew came by and filmed the intrepid hunters with their catch. Enter my amusement: I just love how two of them at some point feel the need to place their foot on the cage, like in a victory pose. This is recognizably masculine body language, a dominance gesture, and kind of silly. Maybe you’ll think I’m silly too, but there it is:

Also posing with your kill: Taming Nature (a personal favorite).

And, in body language, Whoopi sits, sitting like a man, and gendered anatomy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dolores sent us a link to a post at Feministing about Klondike’s new “5 Seconds to Glory” ad campaign for their ice cream bars. The ads revolve around men trying to endure 5 full seconds of unimaginable horror; if they succeed, they are rewarded with Klondike bars (provided by hot chicks).

For instance, in this particularly brutal segment, a man must listen to his wife speak:

A man must listen to his wife talk out loud for 5 whole seconds, about fixing up the house, no less.

In a second video, found ad AdWeek (the embedded clip at Feministing isn’t working), two bikers must hold hands:

So guys, don’t ever forget: wives are annoying burdens you should try to avoid interacting with (much less listening to), and touching or being even superficially intimate with other guys is gross. If, through super-human effort, you are able to bear doing one of these things, you deserve a reward. Brought by women in mini dresses.

Back in December, Carly S. sent in an ESPN video about NFL player Bart Scott, nicknamed the “Mad Backer.” The video illustrates a number of noteworthy themes:

• The glorification of violence, with Scott reveling in the chance to dish it out.
• Equating being able to play through pain caused by this violence as proof of masculinity — particularly disturbing given concerns about the long-term effects the physical punishment players take has on their health.
• Through the “Mad Backer” persona and the presence of a straight jacket and stretcher, Scott associates mental illness with violence and danger as a way to prove his own superiority on the field. Not only is he “mad,” he depicts himself as a villain who enjoys brutality.

See for yourself:

Mimi S.-L. sent in a Brut ad that is a particularly non-subtle example of the policing of masculinity and denigration of things associated with women:

The text:

If you’re thinking it might not be so bad to go curtain shopping instead of shooting hoops, you may need a quick masculinity check. Hurry over to facebook.com/BRUT to clear your head before it’s too late. If you’re trying to get the guys together for a game of badminton, then it is too late.

I had no idea badminton was so feminized that playing it is a sign a man is truly beyond repair. Learn something every day.

For more on this ad campaign, see our earlier post on Brut’s “Slap Me” game on their website, white allows you to slap men who don’t meet masculine norms (their Facebook page lets you slap everyone from a hippie to a Star Trek fan to guys meant to represent Kelsey Grammar and Tiger Woods.

The new “manned-up” VW Beetle is in the news again and J. Dawn Carlson, a PhD Candidate at UC Berkeley, asked us to write about it.  We covered it in July of 2010, but figured this was a good excuse to revisit the post.

The VW Bug was introduced in 1938 for economical, powerful, fast, and sustained driving on the German Autobahn.  Later it jumped shores and became an icon of the California surfer lifestyle:

The New Beetle, however, introduced in 1998, quickly became associated with women because of its bubbly body and pastel colors. Feminized products, however, don’t sell well with men (or some women) because femininity is stigmatizing.  Accordingly, the Beetle is re-vamping its image; it’s getting a “sex change” for 2011.  Brit S. pointed us to a story in the Anaheim Examiner detailing this surgery.  Jim Cherry writes:

New Beetle is about to get a testosterone injection. A mean-looking chopped top, 200 H.P. motor, widened stance, and a larger interior will transform the quintessential chick car into a rock-hard rock star.

So being mean-looking, wider, and larger (with a Porsche engine) are all equated with masculinity, a characteristic that will supposedly improve the cars appeal to men (and non-girly women).  Here’s what the new testosterone-injected Beetle will look like (in red, of course):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.