gender: masculinity

Gay men and bisexual men still represent a disproportionate number of HIV cases in the United States (CDC).  In addition, African-American and Latino men are significantly more likely than white men to be diagnosed with HIV and die from AIDS-related illnesses.  Numerous HIV prevention campaigns are thus aimed at these populations.

It’s important to try to reduce the HIV among these populations, but we also need to think critically about how prevention strategies reinforce stigmatization.

For example, this ad from a western Massachusetts clinic uses the phrase “man up, get tested” — taking care of yourself by getting tested for HIV is linked to your masculinity.  What’s interesting is that by including only men of color in the photo, the ad suggests that black and Latino men are particularly obsessed with their masculinity, more so, perhaps, than white men.  It also potentially reinforces stereotypes about black men as hyper-sexualized and Latino men as machismo.

A new submission is a nice addition to this old post.  The newest iteration of this gender-bending game — men in pin-up poses — can be found in the middle of this collection.

Dmitriy T.M. sent in this month’s cover of GQ featuring Sasha Baron Cohen, in Bruno character.  Cohen adopts a pose often used to showcase women’s bodies.  The contrast between the meaning of the pose (sexy and feminine) with the fact that he’s male draws attention to how powerfully gendered the pose is.  His facial expression highlights the ridiculousness of such a powerful gender binary (women look sexy when they pose like this, men look stupid when they do).

Consider:

Commenter MB noted that GQ has some news stands have decided to cover the cover (as if it were porn):

The interesting question might be: When we pose women like men, does it look ridiculous or badass?  And, if it looks badass, what does that say about the way we expect women to look and move?

For a similar project, see Yolanda Dominquez’s photos of “regular” women in “fashion” poses.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Post under “No comment” by Sarah Richardson at Ms.:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Lately we’ve seen a number of instances in which men are portrayed as babies.  We saw it in a Jack in the Box commercial featuring men being pushed around in a stroller, in the recent advertising for the movie Life as We Know It, and now Australian Ikea has opened Manland, a “day care” for men, a place where women can drop off their husbands while they shop. Thanks to Andri, a brand new student of mine, and readers YetAnotherGirl, Laura E., and LM for sending it in.

The idea that men are like babies is pretty damn obnoxious and should be offensive on the face of it (see especially the Jack in the Box commercial). But this is more insidiously problematic even than that.  It tells women that they can’t expect men to be grown ups.  And if men can’t be grown ups, they we certainly can’t expect them to do their share of the dishes or the hard work of raising families or, for that matter, be a true and equal emotional partner.

We see a similar pattern of insulting men in a way that undermines women  in the new “mediocre man” genre.  As I’ve written elsewhere, the mediocre man (think Judd Apatow movies and Hard Lemonade commercials):

…is a self-deprecating character who undermines idealized masculinity by being likeable despite being decidedly non-ideal…  The viewers are meant to identify with the mediocre men, who revel in each others’ company, happy to be dudes free from the clutches of the women in their lives, even if they aren’t sleeping with supermodels.  The mediocre man may be kind of a loser, indeed, but he can thank God he’s a man.

In both the man-as-child and the mediocre man tropes, then, the portrayals manage to simultaneously mock guys and support patriarchy. Pretty amazing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While America has taken great steps in recent decades toward gender equality, this progress seems lacking in politics. No elected legislative body in the U.S. has ever come close to being half female—the proportion we would expect if it were truly representative of the populace. R.W. Connell argues patriarchy is replicated and reinforced partially through our individual gender practices that cumulatively make social institutions operate.  In daily life, all men and women are socially pressured to embody the gender traits prescribed for their sex.

Kathleen Hall Jameson argues the ways we judge others’ masculine and feminine selves creates a double bind dilemma for women in leadership; a problem that is especially salient in politics, where winning is contingent upon candidates being both personally liked and thought of as competent leaders.  Men have no problem being respected both personally and as leaders because acting strong, confident, and in-charge is expected of both males and authority figures.  However, when women present themselves as leaders by acting dominant, they are likely to be judged as overly harsh, or even “bitchy.”  Yet when women act feminine, they are often judged as unfit for authority because they lack leadership qualities.  In electoral politics, it is very difficult for women to walk the tightrope between being a competent leader and also connecting with voters personally.

We can see the double-bind at work in Saturday Night Live’s now famous, or infamous, parodies of Hillary Clinton and Sarah Palin during the 2008 Presidential campaigns.  Tina Fey’s Grammy-winning depiction of Sarah Palin exaggerates femininity, often portraying the former Alaska governor as if she is competing in a beauty pageant.  Amy Poehler’s masculine portrayal of Hillary Clinton as overly-aggressive, combative, and filled with anger exemplifies the other side of the double bind dilemma.  One skit bringing these characters together to speak out against sexism in the campaign is especially revealing:

Fey presents Palin as accommodating, saying “I was so excited when I was told Senator Clinton and I would be addressing you tonight,” to which Poehler-as-Clinton uncooperatively says, “I was told I would be addressing you alone.” Similarly, a capitulating Palin says “Hillary and I don’t agree on everything,” to which Clinton combats “we don’t agree on anything.” Later in the skit, Poehler-as-Clinton takes firm policy stances while Fey-as-Palin gives ‘pageant’ answers. After Clinton speaks out against the Bush Doctrine, Fey as Palin claims “I don’t know what that is.” Clinton says “I believe diplomacy should be the cornerstone of any foreign policy;” Palin responds “and I can see Russia from my house.” In the SNL skit, Palin tells political pundits to quit using words “that diminish us like pretty, attractive, beautiful …” while Clinton interrupts, “harpy, shrew, boner-shrinker.” Throughout the skit Clinton becomes increasingly agitated and then rips apart the podium in anger. Poehler’s masculine portrayal becomes literal when she says “I invite the media to grow a pair, and if you can’t, I will lend you mine.”

The overly-effeminate portrayal of Palin reflects one side of the double-bind where many people judge feminine women as lacking the appropriate characteristics for leadership. On the other side of the double-bind, the unfeminine portrayal of Clinton illustrates how women who act powerful and confident are subject to character attacks. However, because leadership qualities are expected of men, male politicians are not subject to this critique when they act like leaders. For example, Poehler as Clinton describes her “road to the White House” as “I scratched, and I clawed,”—words with negative connotations which would never be used to describe competitive men with ambition.

While political comedy depicting our leaders as inept has been a mainstay of our electoral process since our country’s founding; we should be cognizant that parodies of female politicians often draw upon very real aspects of gender that make it difficult for women to achieve positions of leadership.

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Jason Eastman is an Assistant Professor of Sociology at Coastal Carolina University who researches how culture and identity influence social inequalities.

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Time for another collection of gendered kids’ stuff!

First, the blog-o-sphere is all over this one already and apparently JC Penney has already pulled the t-shirt, reading “I’m to pretty to do homework so my brother has to do it for me.”  Really? I like how Jezebel framed the issue with a big “NO”:

Thanks for Caroline Heldman, Tom Megginson, Mana T., Carmel L., Heidi S., Melissa B., Alli, and Ed A.-N. (on our Facebook page) for sending in that doozy.

Next, Jessica M. and Amanda G. each sent in a photo of gendered baby rattles, both in terms of the design (girls get a purse and diamond ring, boys get a hammer and saw) but also in the description — girls are “sweet,” boys are “busy”:

Don’t worry; once your daughter outgrows the diamond ring rattle, there are other products available to remind her that the most important thing in the world is to get a diamond ring, specifically in the form of an engagement ring. Liz saw this for sale in the toy section at Wal-Mart, which was a relief, because as she said, girls these days just “don’t have enough pressure to get hitched at age 8+”:

Hishaam S. noticed that Target had four tie-dye kits — camo, neon, primary, and girly:

Laura M. sent us an image Jenga Girl Talk Edition, originally posted by Elena Barbarich. The game (which comes in two versions, pastel blue and purple and “exclusive pink”) includes blocks with girl-specific questions to stimulate conversation, such as who you have a crush on and the truly brilliant “What is your favorite website?”

There are many versions of Jenga — Donkey Kong, the Nightmare before Christmas, Transformers, and so on — but there doesn’t appear to be a version specifically labeled for boys. [NOTE: Reader JF says there’s a board game called Girl Talk, so this is being cross-branded with it.]

Esther M.-E. noticed a recent Seventh Avenue catalog contains an example of the “masculinized things are for everyone, but feminized things are only for girls” cultural pattern. The catalog had two facing pages of bed sets, the one on the left called Air Guitar (featuring guitars on the sheets, in a blue room with a basketball on the floor) and the one on the right called Jungle Queen (in a pink room with a cat):

The description of the Air Guitar set, however, describes it as appropriation for boys or girls, while the Jungle Queen set doesn’t include the same language (and its very name specifically genders it):

Seventh Avenue, of course, is marketing in this manner — actively including girls in the product that might otherwise be defined as masculine while not doing the same for boys with the feminized product — because our cultural norms surrounding gender value the masculine over the feminine. Girls who like “boy” things are often seen as cool, sassy, even smart. Boys who like “girly” stuff, though, are not cool. Even if a boy asked for a pink animal-print bedroom set, his parents are less likely to support the choice than if a daughter chose a masculine-gendered item. Seventh Avenue is simply writing copy based on this larger cultural pattern, and in so doing, reinforcing it.

And now, something that just goes in the “wtf?” category, which I include here for no reason other than the pure surreality of its existence. J.O. was looking at the girls’ toys section at All Modern Baby, and among the Fashion and Beauty Fun there were several sets of rubber bands in various shapes, including…the Kama Sutra package, with four positions:

You won’t be surprised to learn they have been removed from the site, and I found a few other kid-related websites that had them listed as no longer available as well, though if you’re dying for a set, several non-child-oriented sites carry them. The perils of modern inventory management: you order a bunch of perfectly ordinary sets of silly bands, and among the space ship and animal shapes, no one catches that you’ve also posted a sex-themed version.

Tiffani W. at Peppermint Kiss sent in a great example of the social construction of gender and the devaluation of all things feminine, a comic on why men insist on peeing standing up was posted at The Oatmeal. The uptake:

Women sit down to pee.  Women are sissy bitches.  Therefore, sitting down to pee makes you a “sissy bitch.”  If that second sentence weren’t there, the joke wouldn’t make any sense.

Not only do people think that it is girly (yuck!) to sit down and pee, they also think that it is natural that men stand. However, this is learned behavior. While peeing is biological, where and how we pee are cultural and imbued with meaning.

Whether you sit or stand depends on where you are in the world. I have personally witnessed women standing to pee in Ghana, and they did not make the mess that I, without any practice, would make. Enough Ghanaian women stand to pee for this sign to make sense (link):

Ignoring the fact that some women in other areas of the world stand to pee, many westerners claim–because they assume we are more civilized–that men evolved to stand while women evolved to sit. They think it is natural.

However, it may really be natural to squat. There is speculation that many of the ancient toilets that we assume people sat on were actually squat toilets. We may have actually squatted throughout much of history. If you have ever spent time around small children, you know they instinctually squat before we teach them to sit or stand. Furthermore, the American Academy of Pediatrics recommends teaching a young boy to sit first. When you really, really, really want a young boy to just use the toilet instead of a diaper, the last thing you want to do is make it confusing by trying to teach him that sometimes you sit and sometimes you stand.

But many parents will go to a lot of trouble to teach gender even though it might cause them more trouble and a messy bathroom, hence the existence of tinkle targets and potty-training urinals like the one shown here, which promises to give your son a “real ‘stand up’ experience”:

On the other hand, in line with our greater comfort with women adopting masculine behaviors than men adopting feminine ones, a quick Google search yields a plethora of sites teaching women how to stand while peeing. And if you just can’t master it, well then there is a product for that.

So even something as seemingly “natural” as peeing varies culturally and illustrates our insistence in the U.S. on emphasizing gender difference and placing gender-segregated practices in a hierarchy that values masculine traits over feminine ones — even ones that are as mundane as how we pee.

Christina Barmon is a doctoral student at Georgia State University studying sociology and gerontology.

Emma M.H. sent in a new example of marketers attempting to masculinize beauty/hygiene products to make them more acceptable to men. The ad for Dove’s Men + Care Canadian body wash line, refers to men’s skin as “man hide,” similar to tough, totally manly cowhide, and thus in need of a good moisturizing now and again, just like your work gloves:

For other examples of making it safe for men to use body care products, see our posts on Brut’s slapping game, a post with several examples, and Allie Brosch’s awesome satire of this type of marketing (as well as all the links at the bottom of that post).