Cross-posted at Native Appropriations.

Florida State has been the “Seminoles” since 1947, and have had a “relationship” with the Seminole Tribe of Florida for many years, but it was solidified more recently. In 2005, the NCAA passed a resolution, calling Native American Mascots “hostile and abusive,” and prohibiting schools with these mascots from hosting post-season events. The Seminole Tribe of Florida then officially gave their permission to use Osceola as the mascot, letting FSU get a waiver from the NCAA rule.

Disclaimer, and a big one — I am not Seminole, and I don’t want to speak for the tribe. I am offering my interpretation and perspective, but it’s just mine. I am going to be up front and say that I don’t agree with the choice to give the university permission to mock Native culture (see the billboard and video I posted earlier), and I don’t find a “stoic” dude in a wig and redface throwing a flaming spear“honoring” (see photo above), and I definitely don’t think that the “war chant” is respectful in any way. In fact I find it quite “hostile and abusive.”

I do want to put the decision of the tribe into context, however. From what I understand, prior to the formalized relationship with the tribe in the 1970′s, the image of the university was not Osceola (who is a real person, in case you didn’t know. Though the image is the profile of a white faculty member), but a stereotypical mis-mash named “Sammy Seminole” who was accompanied by “Chief Fullabull,” both of whom wore cartoonish and stereotypical outfits and clowned around at games. Trying to be more “sensitive” they changed “Fullabull” to “Chief Wampumstompum.” I’m not kidding. Osceola and Renegade (the horse) were introduced in the late 70′s.

So, by entering into a relationship with the university, the mascot now represents an actual Seminole figure, and wears (close to) traditional Seminole regalia, made by tribal members. In addition to control and “collaboration” over how the image is used and portrayed, I’ve heard the tribe gets a cut of the merchandising profits, which I’m sure is no small amount of money. The president of the university also established full scholarships for Seminole students (though only 8 Seminole students have graduated in the history of the school), a Seminole color guard brings in the flag at commencement, and the tribe was recently honored at homecoming. The Seminole of FL are also one of the most successful gaming tribes in the US, and my personal opinion is that keeping the state happy on the FSU front can only be good for relations around gaming contracts.

In summary, while the mascot is far from being respectful in my opinion, at least the tribe is gaining both economic and social benefits from engaging in this relationship. At least, at the games, as the student section is tomahawk chopping and yelling “scalp ‘em”, they can look down at the field and see a real Seminole every once and awhile to counter the image of Osceola. But is it perfect? Of course not. In a lot of ways it is similar to Derrick Bell’s theory of Interest Convergence — the idea that whites will only consent to racial progress when it benefits them directly — but turned around. The tribe is consenting to this, because they benefit directly. The interests of the two parties converge.

But the hard thing about FSU is that it always gives fodder to the mascot defenders. “But the Seminole approve of Florida State!  They don’t care!” Hopefully I’ve made a bit of a case as to why they’ve consented to have their image used, but I also want to point out that just because one faction of a marginalized group believes one thing, it doesn’t mean that everyone feels that way. Can you imagine if we expected all white folks to feel the same about a controversial issue… like gun control, for example? Not gonna happen. I also think that it ties back into the dilemma I’ve brought up again and again — is it better to be completely invisible as Native people, or be misrepresented? In the case of the Seminole tribe of Florida, they took the step to at least try and gain some control and power over how their people and community are represented.

For more, check out this awesome resource pulled together by Rob Schmidt of Blue Corn Comics/Newspaper Rock — offers more history, counter-arguments, quotes from news articles and Native scholars, and more: Why FSU’s Seminoles aren’t ok.

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Adrienne Keene is a Cherokee doctoral candidate at the Harvard University Graduate School of Education, where she studies access to higher education for Native students.  She blogs about cultural appropriation at Native Appropriations.  You can follow her on Twitter and Facebook.

Greenwashing refers to efforts to present products or practices as environmentally friendly while making only minimal efforts to really reduce negative environmental impacts.

I saw a great example of this last weekend at a shopping center here in Vegas. As I was walking by a pond and water fountain, I noticed this sign:

It has several elements of classic greenwashing. The organization “cares about the environment and the community” — a vague, general claim that commits them to nothing specific. And their supposedly eco-friendly behavior is dubious and hard to evaluate. With Lake Mead (Vegas’s main drinking water source) depleted from a decade of drought, certainly any efforts to reduce demands on it are welcome.

But that seems like a rather superficial definition of what it means to care about the environment. The imported water comes from somewhere — an aquifer? another water shed? thousands of bottles of Perrier? — and it seems it would require energy to get it from there to here. The focus on not using a local water source sidesteps the larger question of whether it is environmentally responsible to build ponds and fountains (and grass-based lawns, for that matter) in the desert, regardless of where the water originates.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Cross-posted at The Huffington Post.

Why do women wear high heels?  Because men did.

Men were the first sex to don the shoe. They were adopted by the European aristocracy of the 1600s as a signal of status.  The logic was: only someone who didn’t have to work could possibly go around in such impractical footwear.  (Interestingly, this was the same logic that encouraged footbinding in China.)

Women started wearing heels as a way of trying to appropriate masculine power.  In the BBC article on the topic, Elizabeth Semmelhack, who curates a shoe museum, explains:

In the 1630s you had women cutting their hair, adding epaulettes to their outfits…

They would smoke pipes, they would wear hats that were very masculine. And this is why women adopted the heel — it was in an effort to masculinise their outfits.

The lower classes also began to wear high heels, as fashions typically filter down from elite.

How did the elite respond to imitation from “lesser” people: women and workers?  First, the heels worn by the elite became increasingly high in order to maintain upper class distinction.  And, second, heels were differentiated into two types: fat and skinny. Fat heels were for men, skinny for women.

This is a beautiful illustration of Pierre Bourdieu’s theory of class distinction.  Bourdieu argued that aesthetic choices function as markers of class difference.  Accordingly, the elite will take action to present themselves differently than non-elites, choosing different clothing, food, decor, etc.  Expensive prices help keep certain things the province of elites, allowing them to signify their power; but imitation is inevitable.  Once something no longer effectively differentiates the rich from the rest, the rich will drop it.  This, I argue elsewhere, is why some people care about counterfeit purses (because it’s not about the quality, it’s about the distinction).

Eventually men quit wearing heels because their association with women tainted their power as a status symbol for men.  (This, by the way, is exactly what happened with cheerleading, originally exclusively for men).  With the Enlightenment, which emphasized rationality (i.e., practical footwear), everyone quit wearing high heels.

What brought heels back for women? Pornography.  Mid-nineteenth century pornographers began posing female nudes in high heels, and the rest is history.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

I’m generally skeptical about claims that names in the media have a big impact on parents’ choices of what to name the baby (see this earlier post on “Twilight” names).  But Hilary Parker points out some examples where celebrity influence is unmistakable.  Like Farrah.

“Charlie’s Angels” came to TV in 1976, and the angel prima inter pares was Farrah Fawcett.  This poster was seemingly everywhere (and in 1976, that barely noticeable nipple was a big deal):

But as with most names that rise quickly, Farrah went quickly out of style.  If you see a Farrah on a dating site listing her age as 29, she’s lying by six or seven years.

Hilary is different.  The name grew gradually in popularity, probably flowing down through the social class system.  There was no sudden burst of popularity caused by the outside force of a celebrity name (see Gabriel Rossman’s post on endogenous and exogenous influences).  Then in 1992, Hilary seemed to have been totally banned from the obstetrics ward.

Surely, the effect came not from word of mouth but from a prominent Hilary (or in this case, the rarer spelling Hillary), the one who said she wasn’t going to stay home and bake cookies.

Maybe now that Hillary is getting a favorable press — good reviews for her stint as Secretary of State — the name might return to its 1980s popularity.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

In honor of yesterday’s game, we’re re-posting two of our favorite football-related posts. This one and one about how much of a three-hour televised NFL games actually involves the game itself.
MontClair SocioBlog’s Jay Livingston posted the wickedly creative football play embedded below.  The play, pulled off by Driscoll Middle School’s football team (Corpus Christi, TX), is a wonderful example of the importance of a shared understanding of context.  Watch the clip:

Understanding the context of interaction heavily influences what you say and do and how you interpret others’ speech and actions. The behavior that you exhibit on a first date, for example, is very different than the behavior you exhibit in your professor’s office hours, or at Thanksgiving, or at a sports bar with your buddies. The situation shapes whether or not you can get away with bragging, farting, or being withdrawn, drunk, or loquacious.  And it shapes what we expect from others too.  In other words, we often think we know who we are, but who we are actually changes quite dramatically from situation to situation.

In this case, the offense did something entirely unexpected given the understanding of the context.  He isn’t supposed to just get up and walk through the defensive line.  And, so, when he did, the defense took several seconds to figure out what to do.  It’d be like your Grandma getting drunk at Thanksgiving (maybe) or your partner farting on the first date; such behaviors are confounding because it involves deviating from the script determined by the situation.  In Livingston’s words:

In this middle-school football play, the quarterback and center do something unusual for someone in those roles. They don’t violate the official rulebook, but their behavior is outside the norms of the game everyone knows. What’s going on? The defense looks around to the others for their cue as to what to do. They see the offensive line motionless in their stances, and they see their own teammates too looking uncertain rather than trying to make a tackle. So nobody defines the play as having started. But it has. Only when the quarterback, having walked past eight definitionless players, starts running do they arrive at an accurate definition, and by then, it’s too late. Touchdown.

See also our post about virtuoso violinist Joshua Bell in the subway.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In honor of yesterday’s game, we’re re-posting two of our favorite football-related posts. This one and one about a young team that confused its opponent by deviating from the football script without breaking the rules.

In “Televised Sport and the (Anti)Sociological Imagination,” Dan C. Hilliard discusses the rigid segmentation of televised sports programs, a schedule that in some cases requires “television timeouts”–that is, timeouts in the game due primarily to the need to break up the broadcast for commercials. Televised sports programs and advertising have become increasingly intertwined, such that they’re often nearly indistinguishable, what with the frequent mention of sponsors’ products by sports commentators.

In this video from the Wall Street Journal, a journalist talks about the results of a study he completed in which he timed every element of a large number of televised football (as in American football, not soccer) games. The results? In a typical 3-hour broadcast, barely over 10 minutes shows action on the field. What makes up the rest? Well, advertising, of course, but even aside from that, most of the game coverage is made up of replays, players standing around or huddling before plays, shots of coaches or the crowd, and about 3 seconds of cheerleaders:

A breakdown of game coverage:

Here’s a breakdown of the amount of time spent on each element for a bunch of specific games.

Of course, in some cases these breaks in the action are an integral part of the game. But as things such as television timeouts show, games may also be intentionally slowed down to be sure the game fills the allotted time slot… and provides plenty of time for all the advertising they sold during it.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

An expanded version of this post is cross-posted at Montclair SocioBlog.

Six years ago, I wrote that the Pittsburgh Steelers had become “America’s Team,” a title once claimed, perhaps legitimately, by the Dallas Cowboys.

Now Ben Blatt at The Harvard College Sports Analysis Collective concludes that it’s still the Cowboys:

…based on their huge fan base and ability to remain the most popular team coast-to-coast, I think the Dallas Cowboys have earned the right to use the nickname  ‘America’s Team’.

To get data, Blatt posed as an advertiser and euchred Facebook into giving him some data from 155 million Facebook users, about half of the US population.  Blatt counted the “likes” for each NFL team:

It’s Superbowls X, XIII, and XXX all over again – Steelers vs. Cowboys.  And the Cowboys have a slight edge.  But does that make them “America’s Team”? It should be easy to get more likes when you play to a metro area like Dallas that has twice as many people as Pittsburgh.  If the question is about “America’s Team,” we’re not interested in local support.  Just the opposite: if you want to know who America’s team is, you should find out how many fans it has outside its local area.

Unfortunately, Blatt doesn’t provide that information. So for a rough estimate, I took the number of Facebook likes and subtracted the metro area population.  Most teams came out on the negative side. The Patriots, for example, had 2.5 million likes. but they are in a media market of over 4 million people.  The Cowboys too wound up in the red  3.7 million likes in a metro area of 5.4 million people.

Likes outnumbered population for only five teams.  The clear winner was the Steelers.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

The Ethical Adman’s Tom Meggison sent along a new ad campaign by Molson.  The campaign coins the word “guyet,” a supposedly masculine alternative to “diet.”

If dieting is working out in order to be thin, then guyeting is “working out to justify eating the foods you love… Bacon, nachos, and burgers.”

There’s a very simple thing going on here: things associated with women are NOT-FOR-MEN, so anything that rings feminine must be covered in bacon, dipped in beer batter, and fried masculinized. See, for lots of examples, our Pinterest page on the phenomenon with almost 100 examples.

Importantly, this isn’t just about maintaining a strong distinction between men and women, it’s about maintaining gender inequality.  We disparage and demean femininity, which is why men want to avoid it.  Listen to the tone of voice that the narrator uses when saying the word “diet” at 21 seconds:

Dieting is stupid ’cause girls and everything associated with girls is stupid.  Guyeting is awesome ’cause guys are awesome.

The reverse doesn’t apply. Women who do things men like to do — drink whiskey, play sports, become surgeons, have dogs, etc — somehow rise in our esteem.  Men’s worth, in contrast, is harmed by their association with femininity.  This is a layer of gender inequality above and beyond sexism, the privileging of men over women; it’s androcentrism, the privileging of the masculine over the feminine.  Since women are required to do femininity, it means being required to do trivial, demeaned, and disparaged things.  Meanwhile, men have to come up with stupid excuses for participating in basic healthy activities like going for a jog.

More posts on androcentrism: “woman” as an insult, being a girl is degrading, making it manly: how to sell a car, good god don’t let men have long hair, don’t forget to hug like a dude, saving men from their (feminine) selves, men must eschew femininity, not impressed with Buzz Lightyear commercial, dinosaurs can’t be for girls, and sissy men are so uncool.

UPDATE: Comments closed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.