Cross-posted at Montclair SocioBlog.

You’re not going to persuade a conservative by appealing to liberal moral principles.  Tell a Tea Party type that industrial waste harms the environment and should be regulated, you won’t get very far.  But if you appeal to conservative moral principles, the story goes, you might have more luck.

I’ve been skeptical about Jonathan Haidt’s conservative moral principles — group loyalty, purity, and authority — mostly because they are used to justify practices I find wrong or immoral.  Things like anti-gay legislation, torture, assassination, terrorism, etc.

But a recent experimental study by UC Berkeley’s Robb Willer shows that the right kind of persuasion can make conservatives a bit more leftist on the environment.  In his study, participants read a pro-environmental message that was based either on “Harm/Care” (liberal logic) or on “Purity/Sanctity”(conservative logic) along with photos that matched the appeal.

• Harm/Care: A destroyed forest of tree stumps, a barren coral reef, and cracked land suffering from drought.
• Purity/Sanctity: A cloud of pollution looming over a city, a person drinking contaminated water, and a forest covered in garbage.

There was also a Neutral condition: “an apolitical message on the history of neckties.” (Willer has a fine sense of humor.)

Participants were then asked questions to determine their support for pro-environmental legislation.

For people who identified themselves as liberal, the type of material they saw — Harm, Purity, or Necktie — made no difference in their environmental position.  Conservatives, as expected, were generally cooler to environmental legislation, but only in the Neutral and Harm conditions.  Once they were shown the Purity materials, conservatives were as pro-environment as the liberals.

Other aspects of the conservative mind-set seem to go along with this emphasis on purity:  simplicity rather than complexity and a lower tolerance of ambiguity.  It’s a view that sees the need for clearly marked and rigidly enforced boundaries — the boundaries of the nation, the boundaries of the individual, the boundaries of cognitive categories.

Ultimately, the findings suggest that common ground between liberals and conservatives may not be as impossible to find as it may seem.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

In 2009, 470,000 15-year-olds in 65 developed nations took a science test.  Boys in the U.S. outperformed girls by 14 points: 509 to 495.  How does the U.S. compare to other countries?

The figure below — from the New York Times — features Western and Northern Europe and the Americas (in turquoise), Asia and the Pacific Islands (in pink), and the Middle East and Eastern and Southern Europe (in yellow).  The line down the middle separates societies in which boys scored higher than girls (left) and vice versa (right).

Notice that the countries in which boys outscore girls are overwhelmingly Western and Northern Europe and the Americas.

This data tells a similar story to the data on gender and math aptitude.  Boys used to outperform girls in math in the U.S., but no longer.  And if you look transnationally, cultural variation swamps gender differences.  Analyses have shown that boys outperforming girls in math is strongly correlated with the degree of inequality in any given society.

One lesson to take is this: any given society is just one data point and can’t be counted on to tell the whole story.

Via The Global Sociology Blog.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A new example prompts us to re-post this fun one from 2010.

We’ve posted in the past about the way in which “male” is often taken to be the default or neutral category, with “female” a notable, marked, non-default one. For instance, the Body Worlds exhibit, “regular” t-shirts are men’s, Best Buy assumes customers are male, stick figures on signs are generally male, and default avatars tend to be male.

We’ve collected several more examples of the tendency to present men as the norm, while women are a marked, non-default category. @LydNicholas tweeted us this example of a LEGO product advertised on their website.  Notice that the blue version is a LEGO Time-Teach Minifigure Watch and Clock, while the pink version specifies that it’s for girls:

Jessica J. noticed that Wal-Mart Target helpfully lets you know where to find both neutral, plain old deodorant and women’s deodorant:

Jane G. sent us this photo of t-ball sets, one for girls and the other with no sex specified:

Aline, in Brazil, found these two wall painting kits.  One is just a painting kit and the other is specifically “for women” (“para mulheres”).  The latter, she said, claims to be a special offer, but is actually about $2 U.S. dollars more.

Eric Stoller pointed out that ESPN differentiates between college basketball and “women’s” basketball:

Lindsay H. pointed out that when you go to the U.S. Post Office’s website to forward your mail, it offers you the chance to subscribe to magazines. Those aimed at women (Cosmopolitan, First for Women, etc.) are in the category “Women,” while equivalent magazines for men (Esquire, Maxim) are not in a category titled “Men” but, rather, “Lifestyle”:

And Jane V.S. noticed that REI has various types of marked, “non-standard” sleeping bags, including those for tall people and women:

Renée Y. sent along another example, bike helmets:

 Jessica B. spotted this pair of sibling outfits, coming in “Awesome Girl” and “Awesome Kid”:

E.W. searched Google for men’s specific road bikes and Google asked, “Don’t you mean women’s specific road bikes”?  Because there are road bikes for people and road bikes for women.

Ann C. sent a screenshot of bubblebox, a site for children’s games.  Notice that along the top there are seven options.  The last is “girls,” suggesting that all the rest are for boys.

So, there you have it.  In this world, all too often, there are people and there are women and girls.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

CollegeHumor posted a set of fake Puritan-themed Valentine’s Day cards.  They’re a humorous way of reminding us that our intensive focus on romantic love as a driving force for sex and marriage is, in fact, quite new.

When the Puritans landed on the rocky east coast of America in the 1600s, they brought with them the belief that sex should be restricted to intercourse in marriage, hence the sentiment on the left. All non-marital and non-reproductive sexual activities were forbidden, including pre- and extra-marital sex, homosexual sex, masturbation, and oral or anal sex (even if married).   Violations of the rules were punished by fines, whipping, public shaming (yes, with “scarlet letters”), ostracism, or even death.

Alongside religion, there were practical reasons why the Puritans were so darn puritanical.  Colonizing the U.S. was a dangerous job; lots of people were dying from exposure, starvation, illness, and war.  Babies replenished the labor supply, motivating the Puritans to channel the sex drive towards the one sexual activity that made babies: intercourse. Accordingly, having intercourse with your spouse wasn’t only allowed, it was essential; women could divorce men who had proven impotent.  

The Puritans also married primarily to form practical partnerships for bearing children and mutual survival, hence the sentiment in the card on the right.

The idea that love should be the basis for marriage didn’t take hold until the Victorian era, when industrialization was changing the value of children.  Useful on the farm, children were suddenly became a burden in expensive and overcrowded lodgings.  This gave couples a new reason to limit the number of children they had and, because industrial production had made condoms increasingly cheap and effective, they could.  Marital fertility rates dropped precipitously between 1800 and 1900: from 6+ children/woman to 3 1/2 in the U.S., England, and Wales.

In this context, a Puritan sexual ethic that restricted sex to efforts to make babies just didn’t make sense. People needed a new logic to guide sexual activity: the answer was love. Over the course of the 1800s, Victorians slowly abandoned the Puritan idea that sex was only for reproduction, embracing instead the now familiar idea that sex could be an expression of love and a source of pleasure, an idea that still resonates strongly today.

That’s at least part of the story anyway.

Sources:

Bremer, Francis J., and Tom Webster.  2006. Puritans and Puritanism in Europe and America: A Comprehensive Encyclopedia. SantaBarbara: ABC-CLIO, Inc.

D’Emilio, John & Estelle Freedman. 1997. Intimate Matters: A History of Sexuality in America. Chicago: University of Chicago Press.

Freedman, Estelle. 1982. Sexuality in Nineteenth Century America: Behavior, Ideology, and Politics. Reviews in American History 10, 4: 196-215.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The current political discourse is so focused on a single form of government revenue, that the word taxes has become essentially synonymous with just one tax in particular; the federal income tax.  In fact, unless there is a foreign policy crisis, the federal income tax usually dominates most political discussion given how the federal budget (or increasingly the federal debt) relates to almost anything and everything the federal government does (or does not do in more and more instances).

For example, during the closing months of 2012 we watched how a fight over a sunset of the Bush Tax Cuts almost shoved the United States over a fiscal cliff.  Just prior to this near crisis, the most discussed difference between 2012 presidential candidates was their disagreement about a 4 point increase in the highest federal income bracket.  Also, Mitt Romney will likely be remembered mostly for his disparagement and disregard of “The 47% of United States Citizens who pay no federal income tax.”

However, limiting discussion about government funding and spending to just the federal income tax and ignoring the other types of payments we make to the treasury is not without consequence, especially given how the federal income tax is actually a very unique kind of tax.  Unlike excise taxes, payroll deductions, sales taxes and most property taxes that are regressive or require the poor to pay a larger proportion of their resources than the wealthy; the federal income tax is one of the few progressive taxes in the United States because at least on paper (I say that because these marginal rates often do not equate the larger effective rates given that the wealthy are afforded more loopholes, deductions, and lower rates on investment income), the rich pay larger marginal rates than the middle-class and poor.   Thus, with our political discussion largely limited to the federal income tax, it should come as no surprise conservatives are so easily able to frame “The State,” especially the federal government, as a perverse Robin Hood who steals from the rich (the makers as they are being called now) to give to the poor (the takers).

The non-profit, non-partisan Institution on Taxation and Economic Policy recently released its research on the taxes families in the United States paid in 2010.  These findings reveal when the focus is taken off the federal income tax and the entire tax system is examined, cumulative household taxes in nearly every state are regressive because the less money a family makes, the larger proportion they pay to the different levels of government.  As the graph below shows, the cumulative tax system is regressive because sales, excise and property taxes offset progressive income taxes at both the state, and federal levels.

The tax system as a whole is largely regressive because the higher one’s class standing, the lower the proportion of total taxes they pay.  While the report provides great details in the variations across each state, the graph below shows that on average, the lowest 20% of earners pays an overall tax rate that is more than twice of what the top 1% of earners pay.

While many citizens perceive the U.S. tax code as inherently unfair because the wealthy have higher marginal rates on their federal income tax (the only one anyone ever seems to talk about); an examination of the entire system reveals the opposite as cumulatively, the poor pay a larger proportion of their income to local, state, and the federal governments.

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Jason Eastman is an Assistant Professor of Sociology at Coastal Carolina University who researches how culture and identity influence social inequalities.

For 100 years Valentine’s Day was not only associated with sweet sentiments, but was an occasion to send a cruel and biting message to someone you didn’t like.  These cards — called “vinegar valentines” — were popular from 1840 to 1940 in both America and the U.K.

Annebella Pollen, an art and design historian who talks about the valentine’s at Collector’s Weekly, explains that there was a valentine for many types of people and occasions:

 You could send them to your neighbors, friends, or enemies. You could send them to your schoolteacher, your boss, or people whose advances you wanted to dismiss. You could send them to people you thought were too ugly or fat, who drank too much, or people acting above their station. There was a card for pretty much every social ailment.

Pollen insists that people did send them to one another, albeit anonymously, and they were not meant to be jokes. Instead, they were meant to say: “Your behavior is unacceptable.”  For much of the 1800s there was no such thing as a pre-paid stamp, so the person who got the mail paid for it, so often they were forced to buy their own insults, a twist of the knife from the sender.

Many, many more vinegar valentine’s at Collector’s Weekly, where I also stole this great title.  Via BoingBoing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted in 2010. Re-posted in honor of the holiday.

In the U.S., Valentine’s Day is pretty much for women. While women do give Valentine’s gifts to male partners, the emphasis among adults is on men giving items to women: flowers, candy, cards, taking them out to dinner, and so on. In many cases women aren’t expected to reciprocate, or can give a less expensive/significant present, and I doubt many give flowers or chocolate in heart-shaped boxes.

In Japan, however, the roles are reversed: women give chocolates to men, as well as often buying gifts and providing meals. It apparently isn’t entirely clear how this tradition emerged.

There are two types of chocolates that women give men. Giri-choco, or “obligation chocolate,” is relatively cheap and is what you give to coworkers and the like. Honmei-choco is higher-quality chocolate reserved for men a woman is close to–partners or perhaps a family member. Some women choose to make their own honmei.

Men aren’t off the hook, however. A month later, on March 14th, is White Day, a day when men give candy and other gifts to women. According to wikipedia, these gifts are supposed to be more expensive than what the men received on Valentine’s Day.

A lot of websites say that White Day was invented by a marshmallow company in the ’60s as a way to increase sales, but I can’t find any reliable source for this explanation.

It’s a good example of the social construction of holidays and food. In the U.S., chocolate is highly feminized–we think of it as a food that women particularly like, and ads about chocolate, especially fancy chocolates, are usually aimed at women (or men buying for them). Valentine’s Day and big heart-shaped boxes with large bows on them are likewise feminized. Valentine’s Day is, primarily, a day when men are expected to show their affection for women through the purchase of these things (and, as a side note, the chocolate that comes in those heart-shaped boxes is often pretty unappealing). Insofar as women reciprocate with gifts for men, they’re unlikely to come in a similar heart-shaped box. When I brought up this possibility to my students, they said that would be really unusual and the male recipient would probably feel strange about it.

In Japan, clearly chocolates for Valentine’s Day (even expensive, fancy chocolate), heart-shaped boxes, and big bows are considered appropriate gifts for men. It makes it clear how our association of chocolate with women is culturally specific.

Of course, the fact that on White Day men are supposed to give women more expensive gifts than they received indicates that, while Valentine’s Day specifically is for men, the expectation is that overall, the balance of gift-giving requires men to show more affection-via-spending, similar to U.S. expectations surrounding the holiday.

Other posts: the social construction of chocolate and marketing chocolate to men.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Consumption:

• Do You Know that Valentine’s Day is Coming? Do you? DO YOU!?
• The Sweet Smell of Environmental Degradation
• Measuring Love with $$$
• Love for Sale with Dogboy and Mr. Dan

Heteronormativity

• Have a Very Straight Valentine’s Day

Cross-Cultures

• Valentine’s Day in Japan

Race/Ethnicity

• Vintage Valentine’s Day Cards Punning on American Indians
• More Vintage Cards with Racial Caricatures (pictured)

Gender

• The Feminization of Love
• Violent Metaphors in Vintage Valentine’s Day Cards
• Do Men Want Flowers?
• The Heterosexual Gift Giving Imperative
• Men are Loved and Women are Property
• Valentine’s Day as Sex-For-Gift Exchange
• The Sexes are “Opposite”
• Steak and a BlowJob Day (for men)
• Pretty Girls Get Lots of Stuff

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.