Greenwashing refers to efforts to present products or practices as environmentally friendly while making only minimal efforts to really reduce negative environmental impacts.
I saw a great example of this last weekend at a shopping center here in Vegas. As I was walking by a pond and water fountain, I noticed this sign:
It has several elements of classic greenwashing. The organization “cares about the environment and the community” — a vague, general claim that commits them to nothing specific. And their supposedly eco-friendly behavior is dubious and hard to evaluate. With Lake Mead (Vegas’s main drinking water source) depleted from a decade of drought, certainly any efforts to reduce demands on it are welcome.
But that seems like a rather superficial definition of what it means to care about the environment. The imported water comes from somewhere — an aquifer? another water shed? thousands of bottles of Perrier? — and it seems it would require energy to get it from there to here. The focus on not using a local water source sidesteps the larger question of whether it is environmentally responsible to build ponds and fountains (and grass-based lawns, for that matter) in the desert, regardless of where the water originates.Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Our Water Feature Using Imported Water Is Green Because We Said It's Green. - News, Reviews, Videos | Jubbling.com — February 6, 2013
[...] beatings/morale sign message was laughable. The environmentally clueless sign… unfortunate. [Sociological Images via Boing Boing] Share and Enjoy: Filed Under: Extreme Consumption, Going Out, Jubbling WTF, [...]
Rishi — February 6, 2013
Pretty much all of the water in Las Vegas is imported.
Greenwashing Water Use in Vegas » Sociological Images | digitalnews2000 — February 7, 2013
[...] on thesocietypages.org Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in [...]
“we use imported water…” : jfleck at inkstain — February 8, 2013
[...] Nora Reed, via Sociological Images, a particularly odd way of viewing water sustainability in Las Vegas, Nev.: Courtesy Sociological [...]
jooe — February 10, 2013
the format of this blog is really confusing - why is there all that stuff between the aritcle and the comments ? at least put it at the bottom of hte page..
in any event, how about a contest or something for greenfakery ?
my fave: at our local supemarket, in boston, plastic wrapped bundles of firewood from lativia !!
so, fireplace/stove = poor combustion = smog, plus transport costs of heavy wood from Latvia to boston...almost a trifecta
jooe — February 10, 2013
"showing 2 comment" needs a "s" to indicate plurality
Las Vegas Mall Touts “Imported Water” in Pond « Ozzie Zehner — February 11, 2013
[...] photograph by Gwen Sharp, a professor of sociology at Nevada State College, shows how much this shopping [...]
Luke — August 31, 2021
Vegas is in an unsustainable water pattern of bottled water service due to drought conditions. The https://essay-reviewer.com/paperell-com-review/ have their focus on many people in this place.
Rizwan Khan — September 10, 2021
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