Jay Livingston over at Montclair Socioblog reports on a report by the Pew Center. First this image:

Jay writes:

When Reagan asked this question in the 1980 presidential debates, most people, according to Gallup felt that yes, they were better off – 52% vs. 25% who felt they were worse off. That’s puzzling, considering the apparent success of Reagan’s question – he won the election handily.

The interesting result from the Gallup numbers is that when Reagan left office – after the “Reagan recovery” cherished by anti-tax, anti-regulation conservatives – the numbers were identical. If you look at actual changes in median family income, you see a slight decline in the Carter years and an increase in the Reagan years. But these changes aren’t reflected in how people felt, at least not as measured by Gallup.

This year’s numbers show optimism at its lowest ebb since Gallup started asking the question in 1964. “Better off” still tops “worse off,” but by only 41% to 31%. Even more surprising to me was the proportion of these self-identified middle-class Americans who rate their quality of life as low (five or less on a ten-point scale).

This five dollar bill ended up in someone’s pocket in Staten Island.  It reads: “Lets (sic) keep the white house white.”

Point:  Okay, so this means some guy is a real racist a-hole, no doubt. 

Counterpoint: Um, yeah, but this pin was sold at the Texas Republican Convention last week:

Sigh.

Via Jezebel.

Ben O. sent us this image of an H&M ad on the back of a no fare bus.  He writes:

Spotted in Atlanta’s “Atlantic Station” development: a shuttle bus called the “Free Ride” juxtaposed with an advertisement for their newest retail tenant, H&M… The result: a half-naked woman in bed, with the words FREE RIDE superimposed above her. (As a friend commented, the “Top $12.90” being advertised could be interpreted as a sexual service as well.)

Thanks for thinkin’ of us, Ben!

Myra M. F. sent us these four breast cancer awareness ads to compare and contrast (find them here).  They are all super pink-ified (because men don’t get breast cancer… oh wait, they do), but the first two use stereotypical femininity and the latter two challenge them.

(1)  Ah the lovely young middle-aged woman (I stand corrected), the ruffley white blouse, the slight head tilt, and the fashionable breast cancer scarf.  You too can look oh so good while you fight breast cancer!  Go Ford!

(2)  “Expose the Truth.”  Those awesome knockers on that gorgeous anonymous babe could someday be victims of breast cancer.  And we can’t have that!  Support breast cancer research!

Consider how different these next two are:

Here we see a woman who accepts some conventional definitions of femininity (make-up, pearls, earrings and, of course, pink), but rejects the idea that women should be ashamed to lose markers of femininity (“We can live without our hair.  We can live without our breasts.”) and instead looks bravely towards a cure (“We cannot live without our hope for a cure.”)  Plus, this image is about action (a race) instead of fashion (a scarf), suggesting that it is also a rejection of the idea that to be feminine is to be passive or powerless.

And this image actually mocks the symbolic ribbon and, I will add, bracelet activism (how feminine are ribbons and bracelets?), in favor of appropriating a masculine symbol (heavy machinery) by turning it pink and putting it to work against breast cancer.  The text at the bottom says: “Stop breast cancer!  It’s in our power!” 

Four ads, all with the same message, all mobilizing femininity, but in two very different ways. 

Thanks again to Myra!

In this series, I offer a typology reflecting the ways in which people of color are used in advertising aimed primarily at whites (see the first and the second in the series).  In this, the third edition, I suggest that sometimes people of color are included because the idea of “diversity” triggers the related ideas of “cool,” “hip,” “urban,” and “youth,” which also invoke “modernity” and the idea of being “global,” “cosmopolitan,” even “progressive” politics.

In this ad, a mix of races are used.  Notice that the ad also happens to include, in the bottom image, photography, what looks like a dark beer, and espresso (all “upper class” “sophisticated” interests) and, in the top image, we see that the woman who appears Asian is an art dealer.

In this next ad, again, we see a mix of races enjoying what looks like a train ride (how European!) with hard liquor.  The text:

The shortest distance between two places isn’t nearly as interesting.

I think it is no accident that “interesting” and racial difference are both present in this ad.

In this next ad we see a racially ambiguous male and a black woman.  Notice the clothes that they are wearing (casually sophisticated) and the delicate nature of their coffee cups.  This is leisure, not some working-class Joe with a cup o’ joe.  Text:

3658 miles from the coffee fields of the Columbian Andes.  But still the perfect climate for Colombian Coffee.

The idea of travel, of course, invokes a certain degree of cosmopolitan-ness and wealth.  And the “perfect” climate refers not just to weather, but to the kind of company Colombian Coffee drinkers keep.

This ad for H&M is a bit different.  Instead of invoking sophistication and cosmopolitan-ness, I think it invokes who and what is “hip” and “cool” and “diversity” is used as a signifier. The text:

H&M is Europe’s leading fashion retailer [Europe again], with over 850 stores worldwide [a reference to being “global”].  Offering high-fashion [i.e., “sophisticated?”] and quality for men, women and children at great prices.

These last two ads, instead of using people of color to emphasize being “hip” or “sophisticated,” use them to signal “youth” and what being young represents.  Young people are on the forefront of “cool,” of course, and also, in some sense, define “progressive” in that they herald a more “diverse” and “tolerant” future (hello, Obama). 

Next up: Including people of color so as to trigger the idea of human diversity.

Don’t miss the others in the series:

(1) Including people of color so as to associate the product with the racial stereotype. 
(2) Including people of color to invoke (literally) the idea of “color” or “flavor.”

I took this photo on Father’s day. The images were on the window of a Sephora store (basically, a make-up store) in Pasadena, CA. The text says:

father’s day is June 15.
who’s your daddy?

I’m sure it’s supposed to mean “Who’s your babydaddy?”  But still… do we really need to go there?

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

In a 1987 article titled “Sex and Death in the Rational World of Defense Intellectuals,” Carol Cohn discussed the way in which “defense intellectuals” (the scientists and strategists behind war) used language that was rife with sexual metaphors, sexual imagery, and the promise of sexual domination. Here are some of the words and phrases she heard these men (mostly) use to refer to military weapons:

“penetration aids”

“vertical erector launchers”

“thrust-to-weight ratios”

“soft lay downs”

“deep penetration”

“protracted versus spasm attacks”

“releasing… megatonnage in one orgasmic whump”

India’s first explosion of a nuclear bomb described as “losing her virginity” and then the United States asked whether they should “throw her away.”

An explanation of why the MX missile is to be placed in new silos: “because they’re in the nicest hole—you’re not going to take the nicest missile you have and put it in a crummy hole”

One journalist described a nuclear blast like this:

“Then, just when it appeared as though the thing had settled down into a state of permanence, there came shooting out of the top a giant mushroom that increased the size of the pillar to a total of 45,000 feet. The mushroom top was even more alive than the pillar, seething and boiling in a white fury of creamy foam, sizzling upward and then descending earthward, a thousand geysers rolled into one. It kept struggling in an elemental fury, like a creature in the act of breaking the bonds that held it down.”

With this in mind, consider the costume worn by Miss Atomic Bomb (1957). Yes that is a mushroom cloud or, dare I say, an “orgasmic whump” spreading out all over her. A full-size cardboard cut-out Miss Atomic Bomb, that is Lee Merlin, welcomed Gwen and I to the Atomic Testing Museum in Las Vegas. Here she is in all her glory:

I want to give a shout-out to Vivek who mentioned Merlin in response to our previous post on the Atomic Testing Museum.

Reference: Cohn, Carol. 1987. Sex and Death in the Rational World of Defense Intellectuals. Signs 12, 4: 687-718.

Alongside an article in the New York Times today was this graph comparing the percentage of positive statements made about Obama versus Clinton by the media over the course of the primary race.  The article discusses whether players in the U.S. media think their coverage was sexist.  Lots of people do not think so.  It has some really interesting quotes from people in front of and behind the camera.

Click here to see a montage of sexist statements about Hillary Clinton by media pundits.