At the Los Angeles Times, found via Scatterplot.

There are other things interesting about this graph too.  (1)  The overall increase in the percentage of the U.S. population who attends and graduates college… and thus changing ideas about who “needs” a college degree.  (2) The fact that the gender difference wasn’t extreme in the late 1800s at all and increased in the early 1900s. (This is in contrast to most students understanding of history, in my experience, as a linear story of progress from backwards to enllightened.)  (3)  The spike in college enrollment and graduation after WWII (GI Bill… but how does that explain the stats on women?).  (4)  The weird dip in 1950s (I don’t know what that’s all about).  And, (5) the period of near parity in the 1960s.  (In the comments, Penny points out that I mis-read the graph in haste.  I apologize.)   (3) The weird dip for people born in the 1950s and coming of age in the 1970s (I don’t know what that’s all about).  And, (4) the period of near parity for people born in the 1960s and coming of age in the 1980s. 

See the accompanying article at the New York Times.

In case you thought this was a new phenomenon:

Found here thanks to Jason S.

Fellow blogger, Brett, specializes in counseling adolescent boys.  He says, no matter what they come in for–skipping school, fighting, arson–they always get around to asking, “How do you know when a girl likes you?”

Occasionally we here at Sociological Images like to put up something we really like. To that end, I submit to you this public service announcement for science careers in the European Union (made by a German ad agency):

I like that it’s actually creative, instead of relying on the good ol’ objectifcation, nudity, violence, sex, or all of the above. I also like that the people in the commercial just look like people. Proof that you don’t need people in the 99.9th percentile of beauty and thinness/beefiness to make a good ad. What do you like about it?

Watch how this 60 Minutes clip from August 2006 manages to completely confuse three very different things: sex identity (believing you are biologically female or male), gendered behavior (conforming to cultural rules about girls/women and boys/men are supposed to do and like), and sexual orientation (which sex you are attracted to sexually). For examples, you know your boy is going to grow up wanting to have sex with men because he likes to “help out in the kitchen” or thinks he’s a girl. These are all very different things. It also includes some wretched study design.

Part I

[youtube]https://www.youtube.com/watch?v=IoZoRbP-0WM[/youtube]

Part II

[youtube]https://www.youtube.com/watch?v=WTLAof9oXCI[/youtube]

By the way, funny story: When my nephew was about 2 years old he loved brooms and vacuums. My parents told me that it was because he liked “tools.”

Thanks to Joseph DeM. for the tip!

I borrowed this image years ago from Myra M. F. Thanks Myra!

NEW! More satirical pro-gay marriage messages (found here and here):

Keeley c. sent in this comic strip:

Keeley writes:

I think this strip is an amazing commentary on the fluidity of gender and especially gender identity, and how unrelated it can be to one’s outward biology.  I also love how it’s unclear whether the speaker’s ability to shift from man to woman is their own perception of themselves or the way they believe others perceive them when they don’t conform to the norm of thier biological gender. There’s a lot of layers piled into the very simple text.

Thanks!

While whiteness is the neutral category (for example, see here and see here for the same phenomenon related to gender) and most, but not all, advertising is aimed at white people first, we all know that people of color DO appear in advertising, even when it’s obvious that the intended audience is mostly white. In this series, I’m going to offer some examples of how people of color are used in ads and some of the conditions under which they are included.

In this first post of the series, I offer you examples of ads that include people of color in order to associate the collectively-held meaning of the racial minority group (i.e., stereotypical traits, the social construction of the group) with the product.

This first one is my favorite (thanks to my student Kelly for submitting it).  The product is Dole Fruit Gel Bowls.  The text is: “There’s a feeling you get from the refreshing taste of real fruit.  Lighten up with Reduced Sugar flavors.  Life Is Sweet.”  So how do they convince us that “Fruit Gel” is “real fruit”?  By putting a “native” appearing woman with a “natural” hairstyle in a white cotton frock with flowers around her neck.

In this ad (thanks to my student, Jennifer, for submitting it) Verizon Broadband is telling us that we can download music fast.  What kind of music?  The kind associated with black folks, of course.  The text along the top reads: “Jazz. Rock. Trip Hop. Uptempo or down.”

Compare that version of the ad with this one (thanks to my student, Laura).  In this ad, the person is now an Asian woman and the type of music mentioned is “Classical. Soul. Hip Hop.”

This ad for IBM products features a middle aged Asian man, a type of person associated with high technology.

NEW:  This ad uses an Asian man to invoke the idea of a good worker.

These two ads for Kool cigarettes (thanks to my student, Eugene, for the first one, and this blog for the second) use Black men doing stereotypically Black things (playing the trumpet and djing) in order to try to transfer some of the cool associated with Black men to Kool cigarettes.  (Alternatively, these ads may be targeted directly at a Black audience.)

This one too:

Finally, this ad for the Ipod ipod-type thing (submitted by my student, Cheng) uses a young Asian man dancing.  We all know that white men can’t dance.

NEW!  In this ad, rhythm is represented by a black woman:

If anyone has more examples, I’d love to see them!

Next up: using people of color to signify, literally, color, or even spice or flavor.