We’ve featured posts before on how chocolate is often marketed by linking it to sexual pleasure or presenting it as a substitute for love and romance, especially for women. And we’ve written about ejaculation imagery in ads.

John from Facile Gestures and YetAnotherGirl sent us an Australian commercial for Zokoko chocolates that dispenses with any subtlety when connecting their product to sex and ejaculation. It’s…something:

From Copyranter, via Gawker.

Back in December, Carly S. sent in an ESPN video about NFL player Bart Scott, nicknamed the “Mad Backer.” The video illustrates a number of noteworthy themes:

• The glorification of violence, with Scott reveling in the chance to dish it out.
• Equating being able to play through pain caused by this violence as proof of masculinity — particularly disturbing given concerns about the long-term effects the physical punishment players take has on their health.
• Through the “Mad Backer” persona and the presence of a straight jacket and stretcher, Scott associates mental illness with violence and danger as a way to prove his own superiority on the field. Not only is he “mad,” he depicts himself as a villain who enjoys brutality.

See for yourself:

Last year I posted about a new ad campaign for Pretzel Crisps. The ads’ use of the phrase “you can never be too thin” inspired one man to alter one ad posted in NYC, including taping up images of news stories about individuals who have died of eating disorders. After the story got some attention, Snack Factory, the company that makes Pretzel Crisps, eventually apologized and said they were taking the ads down.

A victory, right? Except it seems like Snack Factory didn’t quite get the message. They replaced that ad with one that said “tastes as good as skinny feels.”

Dmitriy T.M. let us know that they then also released this ad, which similarly seemed to miss (or not care about) what the concerns were about the original:

So…they reinforced the message about thinness, and throw in an extra insult on top of it. Classy.

Via Jezebel.

Mimi S.-L. sent in a Brut ad that is a particularly non-subtle example of the policing of masculinity and denigration of things associated with women:

The text:

If you’re thinking it might not be so bad to go curtain shopping instead of shooting hoops, you may need a quick masculinity check. Hurry over to facebook.com/BRUT to clear your head before it’s too late. If you’re trying to get the guys together for a game of badminton, then it is too late.

I had no idea badminton was so feminized that playing it is a sign a man is truly beyond repair. Learn something every day.

For more on this ad campaign, see our earlier post on Brut’s “Slap Me” game on their website, white allows you to slap men who don’t meet masculine norms (their Facebook page lets you slap everyone from a hippie to a Star Trek fan to guys meant to represent Kelsey Grammar and Tiger Woods.

Nate Silver, at Five Thirty Eight, has a new post up about the increasing support for same-sex marriage in the U.S. In the past few months, four polls Silver deems credible have found, for the first time, more than half of Americans supporting legalizing same-sex marriage. Here’s a graph Silver created showing the results of polls on the topic over time (an update of his earlier graph):

Of course, as Silver points out, results of public opinion polls don’t necessarily translate into immediate changes in politicians’ positions. Support for same-sex marriage is surely unevenly distributed, meaning some politicians will still find opposition to it to be a winning electoral strategy in their districts. Or they may count on the fact that many voters may support same-sex marriage but not view a candidate’s position on this issue as a deal-breaker. And, of course, sometimes politicians take a position and stick to it regardless of opinion polls.

That said, as with public opinion about gays and lesbians serving in the military, the trend line is clear, and it seems likely that fewer politicians will see opposition to same-sex marriage as a sure-fire winning strategy, as many have in the past.

Katrin sent us another in the long line of fashion shoots that exoticize the cultures and residents of non-Western countries. The article, titled “Indian Summer,” appeared in the British version of Vogue in September 2007, along with the tagline, “Eclectic, colourful, crazy…The modern gipsy’s style is every bit as exotic as her travels.” So the model is being presented as “exotic” herself (she’s a “gipsy,” after all), but her exoticism is proven by her travels to places that are themselves marked as exotic and extremely different from the UK.

It includes several elements common to these types of photo shoots, including a model who is clearly differentiated from the local population not just in terms of fashion, but by skin tone, as well as the use of locals as props surrounding or in the background of the blond model.

While a video Vogue posted about the photo shoot clearly shows cars, motorcycles, and paved roads, the photos tend to erase signs of modernity, focusing instead on items that present India as somehow stuck in pre-modern times, such as images with animals:

Also see Lisa’s post on the Anthropologie catalog set in India.

Cassie C. sent us a vintage ad that illustrates the way that beauty standards can change dramatically over time. The ad, for products called Fat-ten-u and Corpula, promises to help you get fat, a clearly desirable state:

Available at the Library of Congress.

Of course, it’s also worth noting that the woman in the photo likely wouldn’t be considered fat by current standards, partially because of a small waist that probably resulted from corseting.

Side note: The link Cassie sent us, at Whole Health Source, has two black and white ads as well, but I haven’t been able to verify them as authentic or find any info on where they were found or originally appeared, and I’ve found some questions about their authenticity.

We’ve posted a number of posts about cultural appropriation in fashion, particularly when it comes to Native Americans. Kristyn G. sent in a link to a story at the Huffington Post about a recent fashion show in Moscow that brings up questions about cultural appropriation of another group. The show, from St. Bessarion, included female models in hats, sidecurls, and some articles of clothing inspired by things worn by Orthodox Jews, combined with distinctly non-Orthodox items.

It’s not the first time Orthodox-inspired clothing has appeared on the runway. For instance, in 1993 Jean Paul Gaultier put together a men’s line he called Chosen People, which the New York Times says it was the first Judaism-inspired clothing line from a well-known designer. According to an article I found at Racked, “the collection ruffled quite a few feathers in the religious community, many of whom felt that Gaultier had misappropriated elements of religion in a disrespectful, frivolous manner.” It was quite the production:

Thoughts?

UPDATE: Just a quick note, since I see some confusion in the comments — the designer who recently made some horrid anti-Semitic remarks was John Galliano, not Jean Paul Gaultier.