Archive: Dec 2013

Since 1958, the North American Aerospace Defense Command (NORAD) has entertained kids with an annual Christmas-themed Santa-tracking program.  Kids keep an eye on where in the world Santa is delivering his gifts and everyone thinks it’s jolly.

Well, not this year.  Earlier this month we learned that Santa will be joined by two military fighter jets.  Some objected to the new twist on the tradition, arguing that it militarized Santa, essentially brainwashing kids into romanticizing the ugly necessity of defense and the aggression of war.

Is it pro-U.S. military propaganda?

If it is, it’s nothing new.  Ben Ostrowsky sent us this World War II-era propaganda poster. It was part of a series produced by the labor union and corporation-led War Production Board in 1942.  The aim was to engage as many civilians and companies in weapon production as they could.  “Santa Claus has gone to War!” it exclaims.  Maybe he needs those fighter jets along for the ride after all.

P.S. In case anyone is still debating: this proves not only that Santa Claus is white, but that he’s an American too.  Team America!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In Pew Research Center data collected earlier this month, only 4% of respondents said that the thing they liked best about Christmas was the gift exchange. Only 1% said they most liked shopping or good deals and only 2% said it was the food.  Instead, the majority (69%) said it was the family and friend time that they most appreciated, followed by religious reflection (11%), and general happiness and joy (7%).  My pet suspicion, that people really like it for the vacation, came in at only 3%.

What do they like the least?  Commercialism and materialism top the list (33%), the expense comes in second (22%), and shopping comes in third (10%).

There may be some response bias here — that’s when people say what they think the researcher wants to hear instead of the truth — but, if the data are good, it reveals why marketers have to try so damn hard every season to convince us that the gifts, decorations, and food are what make the holiday special.  What would happen to spending if we all decided to do Christmas the way we wanted instead of the way it is in toy and jewelry commercials?  There are lots of monied forces that don’t want us to find out.

All images from a Google search for “Christmas marketing.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Princeton sociology professor Viviana Zelizer wrote a wonderful succinct editorial for the New York Times about the idea of giving money as a gift.  Money, she explains, is used in the most impersonal of transactions (even antagonistic ones, as someone who recently paid a parking ticket recalls), so giving money to loved ones can be seen as crass, tasteless, or thoughtless.

Zelizer explains that cultural elites have been worrying about this since the early 1900s.  The solution: “camouflage money inside a traditional gift.”  Offering some examples, Zelizer writes:

In the December 1909 Ladies’ Home Journal, for instance, the writer Lou Eleanor Colby said she had found a way to “disguise the money so that it would not seem just like a commercial transaction.” She explained how she had incorporated $10 for her mother into artwork. She inserted dollar bills into two posters; one showed five sad bills not knowing where to go, and the other depicted the happy ending: “five little dollars speeding joyfully” toward her mother’s purse.

Housewives hid gold coins in cookies and boxes of candies; dollar bills could decorate belt-buckles or picture frames. Women boasted when the recipient failed to realize that the actual present was money. Men also disguised the money they gave to their wives as gifts, to distinguish it from their allowances. If you give her a check, The Ladies’ Home Journal advised, “put it in an embroidered purse, or a leather sewing basket or a jewel box which will be a little gift in itself.” The better the disguise, the more successful the gift.

Today these tokens are probably familiar to many of you.  One site suggests making the money into a gift basket. Another suggests that you give the gift of (money) origami.

Soon, Zelizer explains, companies figured out how to cash in on this cashing out, inventing the idea of decorated money orders and telegrams:

…in 1910, American Express began advertising money orders as an “acceptable Christmas gift.” Western Union improved on the idea by creating distinctive telegrams for sending money for special occasions, while greeting card companies started selling decorative money holders for birthdays and holidays.

Thus the “money holder” card and the “gift card” was born.

While it may seem obvious to many of us now that gift certificates and money holders exist, Zelizer shows that these objects have a cultural history, devised to solve a particular problem that emerged with the spread of a wage-based economy.

Via Kieran at OrgTheory; photo by Chris Palmer flickr creative commons. Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This Duck Dynasty thing seems to have everyone’s undies in a culture war bunch with lots of hand wringing about free speech (find out why this is ridiculous here), the persecution of Christians, and the racism, sexism, and homophobia of poor, rural, Southern whites.

There is, however, an underlying class story here that is going unsaid.

Phil Robertson is under fire for making heterosexist comments and trivializing racism in the south in GQ.  While I wholeheartedly and vociferously disagree with Robertson, I am also uncomfortable with how he is made to embody the “redneck.”  He represents the rural, poor, white redneck from the south that is racist, sexist, and homophobic.

This isn’t just who he is; we’re getting a narrative told by the producers of Duck Dynasty and editors at GQ—extremely privileged people in key positions of power making decisions about what images are proliferated in the mainstream media.  When we watch the show or read the interview, we are not viewing the everyday lives of Phil Robertson or the other characters.  We are getting a carefully crafted representation of the rural, white, Southern, manly man, regardless of whether or not the man, Phil Robertson, is a bigot (which, it seems, he is).

The stars of Duck Dynasty eight years ago (left) and today (right):

This representation has traction with the American viewing audience.  Duck Dynasty is the most popular show on A&E.  Folks love their Duck Dynasty.

There are probably many reasons why the show is so popular.  Might I suggest that one could be that the “redneck” as stereotyped culture-war icon is pleasurable because he simultaneously makes us feel superior, while saying what many of us kinda think but don’t dare say?

Jackson Katz talks about how suburban white boys love violent and misogynistic Gangsta Rap in particular (not all rap music is sexist and violent, but the most popular among white audiences tends to be this kind). Katz suggests that “slumming” in the music of urban, African American men allows white men to feel their privilege as white and as men.  They can symbolically exercise and express sexism and a sense of masculine power when other forms of sexism are no longer tolerated.  Meanwhile, everybody points to the rapper as the problem; no one questions the white kid with purchasing power.

Might some of the audience of Duck Dynasty be “slumming” with the bigot to feel their difference and superiority while also getting their own bigot on?  The popularity of the show clearly has something to do with the characters’ religiosity and rural life, but I’m guessing it also has something to do with the “redneck” spectacle, allowing others to see their own “backwoods” attitudes reinforced (I’m talking about racism, sexism, and homophobia, not Christianity).

He is a representation of a particular masculinity that makes him compelling to some and abhorrent to others, which also makes him the perfect pawn in the culture wars.  Meanwhile, we are all distracted from social structure and those who benefit from media representations of the rural, white, southern bigot. 

Sociologists Pierrette Hondagneu-Sotelo and Michael Messner suggest that pointing the finger at the racist and homophobic attitudes of rural, poor whites — or the sexist and homophobic beliefs of brown and black men, like in criticism of rap and hip hop — draws our attention away from structures of inequality that systematically serve the interests of wealthy, white, straight, and urban men who ultimately are the main benefactors.  As long as we keep our concerns on the ideological bigotry expressed by one type of loser in the system, no one notices the corporate or government policies and practices that are the real problem.

While all eyes are on the poor, rural, white, Southern bigot, we fail to see the owners of media corporations sitting comfortably in their mansions making decisions about which hilarious down-trodden stereotype to trot out next.  Sexist, homophobic, and racist ideology gets a voice, while those who really benefit laugh all the way to the bank.

Mimi Schippers, PhD is an Associate Professor of Sociology at Tulane University.  She is working on a book on the radical gender potential of polyamory.  Her first book was Rockin’ Out of the Box: Gender Maneuvering in Alternative Hard Rock.  You can follow her at Marx in Drag.

Cross-posted at The Huffington Post and Marx in Drag.  Photos from the Internet Movie Database and Today.

‘Tis the season to remind us that men and women are different and one of women’s jobs is to pander to a hypothetical heterosexual male gaze.  The University of Akron’s Will LeSuer photographed the Christmas-themed costumes for sale at a local store, noting the not-so-implicit gendered expectations.

Surprise, the main theme of the women’s costumes was cute and flirty:

The men’s themes are, let’s see, comfortable and… superhero?

And, yes, it starts when they’re kids.

Here’s a fun compare-and-contrast for maximum icky feeling.  The sexualization of girls and the infantilization of women, in one holiday-themed shot (“child” costume on left, “adult” on right):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last year a drug store chain in Canada, Shoppers Drug Mart, started playing Christmas music more than a month before the holiday.  Customers complained, perhaps, Tom Megginson suggested, because it is customary in Canada to wait until after  Remembrance Day on November 11 (a holiday honoring those who’ve died in wars) to start celebrating Christmas.

In response to complaints, Shoppers pulled the Christmas music and announced their decision on Facebook:

How might people interpret this decision?   Here’s a sampling of one type of response, collected by Megginson:

Notice that not wanting to hear Christmas in early November is conflated with not celebrating Christmas and that is conflated with a whole host of identities: not being a “real” Canadian and being non-Christian, non-white, an immigrant, and of a different “culture.”

For these commenters, the so-called War on Christmas is about much more than a competition between religious and secular forces, it’s also about the centrality of whiteness and a defense of “true” Canadianness against an influx of foreign cultures.  It is worth considering whether, in general, this debate is really code for racism and anti-immigrant sentiment more generally.

Photo by Petr Kratochvil. Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Posted last year, but I love it, so here it is again!

In this fun four minute history of Santa Claus, CGP Gray explains how the character evolved, the role of Coca Cola, his conquest of the globe (i.e., Santa’s cultural imperialism), and the ongoing debates about where, exactly, he lives.

Also from CGP Gray:

• A Case Against the Penny
• What the Bleep is the United Kingdom?!
• The Economics of Royalty
• The Social Construction of the Continents
• A History and Account of Daylight Savings
• The Mathematics of Electoral Politics
• An Overview of the Electoral College

Via Blame It On The Voices.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Highlights!

• White Privilege and the Snow White Santa
• Mariah Carey’s “All I Want for Christmas is You”: 1994 versus 2011 (pictured)
• Guns for Christmas
• International Comparison of Christmas Spending

Christmas Across Cultures

• Befana, the Christmas Witch
• Christmas Cultures
• Santa’s Evil Side Kick
• Black Pete (NSFW; trigger warning for images of blackface)
• Protestantizing Christmas Gift Giving: The ChristKind
• Politics and the Rockefeller Center Christmas Tree
• The Pagan Roots of Christianity
• Snegurochka: Santa’s Granddaughter
• Global Christmas
• Culture and Coordinating Human Action

The Economics of Christmas

• International Comparison of Christmas Spending
• Christmas has an Economy
• The Christmas Tree Industry

Racializing Christmas

• White Privilege and the Snow White Santa
• New York Times Gift Guide for People of Color
• Black Pete (NSFW; trigger warning for images of blackface)
• Holiday in the Hood
• The Hazards of Historical Amnesia

Christmas and Gender

• Mariah Carey’s “All I Want for Christmas is You”: 1994 versus 2011
• 12 “Mums” Makes the Workload Light
• Christmas is Women’s Work
• Tis the Season for Reinforcing Gender Differences
• Holidays: A Time for Men to Buy Themselves Stuff
• Christmas at the White House: A Role for the First Lady

Gift Guides and the Social Construction of Gender

• Gender, Technology, and Toys ‘R Us
• Gender in Toy Catalogs
• Body Messages in Christmas-Themed Ads
• Gift Giving with Gender Stereotypes
• More Gender Gift Giving and Advertising
• Another Gendered Gift Guide
• And more Gendered Gift Guides
• And more Gendered Gift Guides!
• Or, you could just buy her a clothesline

Sexifiying Christmas

• Sexy Women as Toys
• O-O-Oh Santa!

Christmas Marketing

• Support the Troops. Shop Walmart?
• Fun with the 2009 Target Catalog
• Guns for Christmas
• A Shorty History of Santa Claus
• 1930s Ad Touting Razor Technology
• Gap Thinks Girls are Vapid

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.