Super Bowl LI returned to using Roman numerals after a one-year hiatus. It marked the fourth year of the end of my 20-year tradition of taking notes about Super Bowl commercials. Today, however, I’m continuing another long practice: checking out the USA Today Super Bowl Ad Meter. I was happy to see that two of the ads with strong sociological themes did extremely well, landing in the top five most popular commercials: Audi’s “Daughter” at #3, and Budweiser’s “Born the Hard Way” at #4. “Born the Hard Way” commented on current U.S. immigration debates, as did 84 Lumber’s “The Journey Begins” (29th of 66 commercials rated.). “The Journey Begins” is generating lots of interest to see the completion of the journey started in the ad. Hopefully good discussions will ensue after folks watch the entire 84 Lumber commercial.