For a few years I’ve worn a t-shirt with “contexts.org” on the front, and I have received a few questions about it over the years, though always from folks who appear to be middle-aged, middle-class whites. Today two “unusual suspects” asked me about the t-shirt: a white teenage guy who took my order at a sandwich shop, and a thirty-something African American man sporting dreadlocks and multiple tattoos. After I explained that Contexts is a sociology magazine for a mass audience the African American guy exclaimed, “I love sociology! I will check out contexts.org when I get home.” Awesome!