Tag Archives: food/agriculture

From Pale To Pumped With Racial Stereotypes

Flashback Friday.

If whiteness is the neutral category — meaning that people of color are commonly understood to be raced while white people are not — then to be non-white is to be different in some way. The “bad” difference is the deviant (for example, the “welfare queen,” the “thug”), while the “good” difference is the exotic, the interesting, the hip, the cool… the hot or spicy.  Whiteness, in contrast, is boring, bland, or “vanilla.”

This two-page advertisement for Crystal Light beautifully illustrates these cultural ideas.  Notice the way the ad goes from black-and-white to color, from a white model to a model of color (but not too dark-skinned), from straight to curly (but not too curly) hair, from a rather plain dress to one that looks vaguely ethnic, and from awkward standing to dancing (of course).  In the ad, whiteness is, quite literally, bland and being of color is framed as more flavorful.

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Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Is Sugar a Diet Aid? The Answer Depends on the Decade

Last week NPR reported that scientists now trace some of the rise of American obesity to the fear of fat.  Beginning in the 1970s, nutritionists began warning Americans to consume less fat.  This initiated the “low fat” and “fat free” crazes that still linger.

Yet, it now seems that people who followed the advice of nutritionists at the time — to eat less cheese, milk, and meat and more pasta, potatoes, and rice — were likely to get fatter, not skinnier.  The closer a person stuck to the dietary guidelines, the more weight they would gain and, the more weight they gained, the more others would pressure them to stick to the dietary guidelines.  The phrase “cruel irony” only begins to capture it.

The ad below, from 1959, is a peek into another era.  Just a few years before the fear of fat began, the sugar industry was plausibly suggesting that eating more sugar was the best way to stay slim.  This was industry association propaganda, but no doubt the potato and pasta industries contributed to the story in the ’70s just as the meat and dairy industries are in on it today.

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The revision of our nutritional guidelines reminds us to be skeptical of the conventional wisdom.  Moreover, it should inspire us all to check our tendency to judge others.  We don’t have perfect knowledge that allows us perfect control over our bodies.  Scientists are doing the best they can — and hopefully not taking too much funding from for-profit food industries — and individuals are restricted by whatever knowledge and resources they have.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

New! in Pointlessly Gendered Products

It’s been a while since we treated our audience to a post featuring a collection of pointlessly gendered products.  Time to correct our lapse in diligence!  Here are some favorite examples we’ve added to our Pinterest board lately.

THE FOOD CATEGORY.

Pointlessly gendered endives:

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Pointlessly gendered bread:

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Pointlessly gendered eggs:

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Pointlessly gendered sausages: 1 (5)

Thanks @appledaughter,  Lars F., @mamatastic, @day_jess, @jongudmundand, and @blessedharlot!

KID STUFF.

Pointlessly gendered tooth fairies:

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Pointlessly gendered alphabets:1 (2)

Pointlessly gendered child harnesses:

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Thanks Sarah M., @day_jess, and @qaoileann!

GROWN-UP STUFF.

Pointlessly gendered socks:

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Pointlessly gendered wrist support:1 (4)

Pointlessly gendered job ads:1 (5)

Bonus! Pointlessly gendered pet shampoo:

2 (2)Thanks Jen T., Lisa S., @nayohmei, and @doubleemmartin!

That’s all for now!  Check out the entire collection on Pinterest.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

“Shed Your Weight Problem”

Our recent post collecting examples of creative resistance to sexually objectifying advertising was a big hit, which makes me think y’all are going to love this one.  The National Eating Disorder Information Center paid to put up a creative ad/trash can.  It reads “Shed your weight problem here” and encourages passers-by to dispose of their fashion magazines.

2 3Another great example of how organizations can creatively push back against the harmful messages spread by corporations for profit.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Jewish Christmas — The Chinese Connection

My friend Andy Markovits passed along to me a very funny YouTube video that has been making the rounds. It touches on an intriguing aspect of American social history — the curious affinity of Jews for Chinese food. Ever since Eastern European Jewish immigrants began arriving here in large numbers about a century ago, they showed a special inclination to go to Chinese restaurants whenever they went out to eat non-Jewish food.

There was always something a little odd about this, since many of them normally avoided non-kosher food, and Chinese food is anything but kosher — certainly no more kosher than, say, Italian or Irish or generic-American food. (In recent years some Chinese restaurants have adapted by going kosher, but such cases used to be vanishingly rare.) Perhaps the sauces that smothered and disguised the food, which also tended to be finely chopped up, made a certain degree of denial easier? (Through most of the 20th century, the kind of Chinese food that American Jews were eating was usually some version of gloppy American-Cantonese.) And perhaps the special attractiveness of Chinese restaurants had something to do with the fact that Chinese — unlike a number of other ethnic groups in the U.S. — had no history of, or reputation for, anti-semitism? One can only speculate.

Here are some informed socio-historical speculations by two Jewish sociologists, Gaye Tuchman and Harry Levine, in “‘Safe Treyf’: New York Jews and Chinese Food” (for those of you who come from the dominant culture, “treyf” or “treif” means non-kosher):

Three themes predominate. First, Chinese food is unkosher and therefore non-Jewish. But because of the specific ways that Chinese food is prepared and served, immigrant Jews and their children found Chinese food to be more attractive and less threatening than other non-Jewish or treyf food. Chinese food was what we term “safe treyf.” Chinese restaurant food used some ingredients that were familiar to Eastern European Jews. Chinese cuisine also does not mix milk and meat; indeed it doesn’t use dairy products at all. In addition, anti-Semitism, anti-Chinese racism, and the low position of the Chinese in American society also (perhaps paradoxically) made Jews feel safe and comfortable in Chinese restaurants.

Second, Jews construed Chinese restaurant food as cosmopolitan. For Jews in New York, eating in Chinese restaurants signified that one was not a provincial or parochial Eastern European Jew, not a “greenhorn” or hick. In New York City, immigrant Jews, and especially their children and grand-children, regarded Chinese food as sophisticated and urbane.

Third, by the second and third generation, Jews identified eating this kind of non-Jewish food — Chinese restaurant food — as something that modern American Jews, and especially New York Jews, did together. “Eating Chinese” became a New York Jewish custom, a part of daily life and self-identity for millions of New York Jews.

Whatever the reasons, this connection between American Jews and Chinese food has long been a solidly established social fact. (I don’t know whether this has also been true for Jews in Montreal and Toronto, or whether there are any parallels outside North America.) And I am told by people who know about such things (not just professionally, but from relevant sociological research) that this connection has long been a self-conscious part of Chinese-restaurant lore as well. If someone wanted to start a Chinese restaurant, the best bet was to have a Chinese community nearby — but, failing that, everyone knew that the second-best situation was to open the restaurant near a supply of Jewish customers.

As part of this pattern of ethnic symbiosis, one special Christmas custom (we might almost call it a tradition) that emerged among American Jews was to go out to a Chinese restaurant for Christmas. Again, the explanation is no doubt complex. Since most Chinese didn’t celebrate Christmas as a religious or family holiday, Chinese restaurants were likely to be open when other restaurants were closed. I would also guess that it’s easy to get a reservation at your favorite Chinese restaurant when the goyim are mostly having Christmas dinner at home. And the movie theaters are often emptier, too — so why not go to the movies while you’re at it?

For a celebration of this Jewish Christmas tradition, click HERE.  For a nice video on the subject from the Forward, see Jews and Chinese Food: A Christmas Story.

Jeff Weintraub is a social and political theorist, cultural and political sociologist, and democratic socialist who has been teaching most recently at the University of Pennsylvania and Bryn Mawr College. (Also an Affiliated Professor with the University of Haifa in Israel and an opponent of academic blacklists.)  This post originally appeared at his blog, Commentaries and Controversies.

1/3 of People Say Commercialism is the Worst Part of Christmas

In Pew Research Center data collected earlier this month, only 4% of respondents said that the thing they liked best about Christmas was the gift exchange. Only 1% said they most liked shopping or good deals and only 2% said it was the food.  Instead, the majority (69%) said it was the family and friend time that they most appreciated, followed by religious reflection (11%), and general happiness and joy (7%).  My pet suspicion, that people really like it for the vacation, came in at only 3%.

What do they like the least?  Commercialism and materialism top the list (33%), the expense comes in second (22%), and shopping comes in third (10%).

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There may be some response bias here — that’s when people say what they think the researcher wants to hear instead of the truth — but, if the data are good, it reveals why marketers have to try so damn hard every season to convince us that the gifts, decorations, and food are what make the holiday special.  What would happen to spending if we all decided to do Christmas the way we wanted instead of the way it is in toy and jewelry commercials?  There are lots of monied forces that don’t want us to find out.

1All images from a Google search for “Christmas marketing.”

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Red Bull’s Historically Stupid Thanksgiving Fantasy

Still from a 2013 Red Bull commercial:

Red Bull TV Commercial

The winter of 1620 was a devastating one for the colonists who had just arrived from England in New Plymouth.  They suffered from scurvy, exposure to the elements, and terrible living conditions.  Almost half (45 out of 102) died; only four of the remaining were women.

They made contact with the Wampanoag tribe in March.  The tribe taught them how to grow corn and donated food to the colony.  Thank to their help, the pilgrims were able to celebrate a harvest, or thanksgiving, that fall.  It was attended by the 53 remaining pilgrims and 90 indigenous Americans.

That’s why this Red Bull commercial is so annoying.  In the final 12 seconds, you see four pilgrims and two Indians, three women and three men. So, by pure numbers, reversed and heavily female.  The turkey is served by a pilgrim, sending the message that the pilgrims were feeding the Indians and not vice versa.  It’s a woman, of course, but likely most of the food preparation would have done by men, since they were 77% of the colonist population.

But, it nicely lines up with how we apparently think the world should be today: multicultural but majority white, with women cooking, and everyone paired up in same-race, heterosexual monogamy.

It’s the little things, you know.

Thanks to Jeff S. for the tip!

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Poet Clint Smith on Food Deserts and Urban Warriors

Screenshot_1In this powerful spoken word, poet Clint Smith, who is also a teacher in Washington D.C., tells the stories of some of his students. It puts names and details to the struggles of young people trying to thrive in an urban environment that is all too often indifferent to their survival.

Via Upworthy.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.