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Via Colorlines I discovered an Applied Research Center report titled The Color of Food.  The report found that Blacks, Latinos, and Asians were overrepresented in food service work:

The report also discovered a wage gap between White workers and non-White workers at every level of food production:

Race intersected with gender, such that women earned less than men of their same race for each group studied:

The authors go on to break down the data further by each part of the commodity food chain — production, processing, distribution and service — and by racial group.  For example, they show that the average wage of Latinos and Asians differs by ethnic background (always a good reminder that racial categories obscure variability):

Lots more at The Color of Food.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


The word “proletariat” “proletarian” refers to a member of the working class of a capitalist society, or the “proletariat.”  Combining the word with “precarious,” economist Guy Standing coined the term “precariat” to try to describe the reality of low wage workers in our modern, global economy.

In the ten-minute segment below, sent in by Jordan G., an interview with Standing is complimented by interviews with workers and activists in Britain.  He explains that new international labor markets have weakened the power of labor and strengthened that of employers.  The result is more jobs that are part time, with unpredictable hours, low wages, and few benefits.  This has been good for employers in that the risk inherent in capitalist enterprises has been transferred to the workers.  For example, if the hotel isn’t full, then the managers simply bring in fewer housekeepers.  This is hard on housekeepers, but easy on hotels.  Workers’ lives, then, are increasingly precarious, thus the term “precariat.”

Found at The Guardian via Global Sociology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

An infographic accompanying an article at the New York Times reveals how “advanced economies” compare on various measures of equality, well-being, educational attainment, and more.  To illustrate this, for each measure countries that rank well are coded tan, countries that rank poorly and very poorly are coded orange and red respectively, and countries that are in the middle are grey.  The countries are then ranked from best to worst overall, with Australia coming in #1 and the United States coming in last.  You might be surprised how some of these countries measure up.

Thanks to Dmitriy T.M. for the link.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

You know how sometimes you see something and you just cringe and wonder how, how, something made it into the public sphere? Paul Fidalgo, of Near Earth Object, took a photo of this display illustrating the career ladder at McDonald’s. The display provides a rather unintended commentary on race and corporate hierarchies in general:

I suppose I should be happy, as the sky appears to be the limit for White women like me on the Ladder of Whiteness.

I was doing some googling, looking for data on the racial diversity of McDonald’s employees, since the company has touted itself as a leader in providing career opportunities to women and underrepresented minorities. I’m always surprised how corporations that carefully guard their brand in other ways, and talk about diversity issues, often seem to drop the ball when it comes to thinking about the cultural politics of representations of race and ethnicity in their materials.

[UPDATE: A number of commenters argue that McDonald’s has a better record on promoting women and minorities than most corporations. I’m not trying to argue there that they don’t — I was trying to find some data on their employees because I’ve also heard they stand out, as far as corporate America goes. That’s why I found the display surprising, as opposed to perhaps predictable.]

So anyway, my online search led me to 365Black, the website McDonald’s set up to appeal to African Americans:

Ok…uh, sure. Just exactly like the baobab tree.

I’d seen 365Black before — readers have sent it in, and we just couldn’t think of much to say so we’ve never posted about it. But then my googling took me to MeEncanta, the McDonald’s page for the Latino community. They offer this sticker (i.e., instruct you to download the image and print it on sticky-backed paper) to show off your Latin pride:

Alrighty…

And finally I arrived at Myinspirasian, which targets Asian Americans. On the page about Asian Pacific American Heritage Month they include information about contributions by Asian Pacific Americans, such as this:

Multimedia creations inspired by Asian Pacific Americans are the latest rage among kids, teens and young adults of all ages. The multimedia creations offer a variety of the trendiest ways to receive news, information, entertainment and services using the worldwide web.

No specifics are given, so you’ll have to figure out what these mysterious “multimedia creations” are. Also, “they have become household names in a host of sporting activities,” though apparently not the type of household names where McDonald’s could actually name one. The entire section is similarly vapid, completely lacking in anything other than non-specific statements that Asian Pacific Americans have, like, done stuff, and things. It reminded me of some of the very superficial celebrations of Black History Month we’ve seen.

But if you want, you can take the Asian Phrases Challenge, where you can hear various phrases spoken in either Mandarin or Cantonese, Filipino/Taglish, Indian/Hinglish, or Korean:

I’m not sure what the “challenge” aspect is, since it doesn’t do anything but play the phrases.

I just…I don’t know. You decide to make webpages entirely devoted to a particular demographic and this is the best you can do? And do these types of marketing projects actually work?

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For more, see our previous post showing how people of color are subordinated visually in advertising materials.

Dolores R., Kelly, and Elyse all sent links to a new website, PlaySpent, designed to help people understand the challenges and trade-offs faced by low-income people with insecure employment.  The “game” begins when you’ve been unemployed, have only $1,000 left in your bank account, and need to get a low wage job.

I failed the typing test (seriously), so I got a job as a warehouse worker:

The site asked me if I wanted to pay for health insurance:

The site then asks me to find a place to live, balancing gas costs:

And it asks the player to choose between things your children need/want and your budget:

And then, of course, there’s groceries:

And the game goes on…

The site would be an excellent internet field trip for students in sociology classes or anyone who wants to better understand the many trade-offs that poor people are forced to make and the difficulty in making ends meet when you’re part of the working poor.

Says Kelly:

I thought this was an interesting tool to highlight the difficult choices that low-income families have to make.  It also points out how our society often disadvantages the lower class, such as how I was charged a fee for going below the minimum balance in my account, or by telling me how long it would take to pay off credit card debt only paying the minimum balance.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently came across the guideline that was used to calculate how much money was to be paid out to the victims of the attacks on September 11. This was a fund that was set up by the US government partly because of the scale and the unprecedented nature of the September 11th attacks and partly to diminish the amount of lawsuits that the airlines would receive.

According to the New York Times article it goes as follows:

1. Economic loss.
2. Set amounts for pain and suffering: $250,000, plus $100,000 for each surviving spouse and child.
3. Subtract any life insurance paid.

Along with the rubric, The Times also included a chart that showed the amount of payouts that took place as of 2007:

Putting a price on a life is already a difficult concept to parse through. So I am not taken back that the people in charge actually found a price for each of the victims (some compensation had to be made for those individuals who now found themselves without the sole or part-earner in the household).

What I am taken back by is the stratification of how the payouts were dispersed. Who is to say a person makes no income is worth less than a person who makes 4 million and up? Who is to say females are worth less than males? Who is to say that food workers are worth less than individuals who work in finance?

I get the aspect that a person who was a blue collar worker or someone of no income will get less of a payout than a white collar worker or someone who was making $4 million based on the first guideline “economic loss”. But even that argument doesn’t hold much weight as that the food worker might be the next JK Rowling or that person of no income could be the next Bill Gates. Why would it not account for ability not yet realized? We are a meritocratic republic aren’t we?!

Even in a national tragedy like the attacks on September 11 we can’t seem to follow through on the belief that we are a classless society. These payouts are, unfortunately, the reality of the extreme stratification that we hide when we, as a society, claim that we are classless.

AFTER THE JUMP: STEVE GRIMES RESPONDS TO THE COMMENTS THREAD…

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Jordan G. sent in a link to work by photographer Mark Laita.   Laita, after long working in advertising, decided that he was tired of producing images that were “nice”:

I felt the need to produce something that was raw and real, as life truly is, not just what we aspire to. The more shocking to our sense of what’s “right,” the better.

He decided to do so through contrast.   In his new photo series, he tries to get us to think by provocatively pairing portraits. They tell us stories about social class, consumption, social sacrifice, and standards of beauty.

Via BoingBoing and Turnstyle.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dan Dickerman sent in two great videos that juxtapose nicely. The first is an advertisement for Chrysler, featuring Eminem, that focuses on how Detroit is the “Motor City,” a place that knows cars, now and always. To contrast is a Daily Show interview with Paul Clemens about his book covering the disassembling of car plants in Detroit and the moving of car and car part production from American to elsewhere and out of the hands of American companies into the hands of companies owned by citizens of other countries. Together, they show the often vast discrepancy between the simple public brand and the complex corporate reality of many car companies.

The commercial:

Clemens on The Daily Show:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.