Dan Dickerman sent in two great videos that juxtapose nicely. The first is an advertisement for Chrysler, featuring Eminem, that focuses on how Detroit is the “Motor City,” a place that knows cars, now and always. To contrast is a Daily Show interview with Paul Clemens about his book covering the disassembling of car plants in Detroit and the moving of car and car part production from American to elsewhere and out of the hands of American companies into the hands of companies owned by citizens of other countries. Together, they show the often vast discrepancy between the simple public brand and the complex corporate reality of many car companies.
The commercial:
Clemens on The Daily Show:
Comments 5
Charlotte — February 20, 2011
I agree that these ads make an interesting juxtaposition.
However, this was my first viewing of the Chrysler commercial. I was puzzled by the message of Eminem being received by the choir, almost as a Messiah? What am I, as the viewer, supposed to get from that?
Rickey — February 20, 2011
"What am I, as the viewer, supposed to get from that?"
Buy a Chrysler.
Charlotte — February 21, 2011
I'd love to hear the person/team who conceived this advert talk about the narrative flow they were trying to set up.
T — February 21, 2011
It's an interesting juxtaposition, but I would argue that what is *finally* going on in Detroit and what is going on the "Rust Belt" in general is something positive...