social construction

If you stop and think about it, alcohol is just the worst. Almost every one who drinks has experienced the pain of a mean morning hangover (at least once). Also, the experience of being drunk… why is that enjoyable? When drunk you slur your words, it’s hard to think straight, you’re liable to say or do something that will offend the people around you, and you can’t legally drive a car. Why does any of that sound like a good way to spend a Friday night?

To a sociologist, the reason people drink alcohol is that they have been socially taught to. That is, we like alcohol because we’ve been taught to overlook the negative side effects or we have redefined them as positive. If that’s confusing, don’t worry. Let’s talk about another drug people abuse (marijuana) and how the sociologist Howard Becker argues we socially construct getting high and being a stoner.

Becoming a Marijuana User

In 1953 Becker set out to answer what appears to be a simple question: how does a person become a marijuana user. After interviewing fifty marijuana users Becker (1953: 235) concluded that:

An individual will be able to use marihuana for pleasure only when he (1) learns to smoke it in a way that will produce real effects; (2) learns to recognize the effects and connect them with drug use; and (3) learns to enjoy the sensations he perceives. This proposition based on an analysis of fifty interviews with marihuana users, calls into question theories which ascribe behavior to antecedent predispositions and suggests the utility of explaining behavior in terms of the emergence of motives and dispositions in the course of experience.

The first point should be pretty obvious. You can’t get high if you don’t inhale when you smoke marijuana (like President Bill Clinton). So the first step to becoming a pot smoker is learning to properly smoke pot. Most often this takes place when an experienced smoker socializes (i.e. trains) a novice smoker in the mechanics of the task.

Becker’s second point might be harder to understand. Drugs inherently alter your physiology… that’s what makes them drugs. Being in a chemcially alterted state can be disorienting. But don’t believe me, watch this:

David, the little boy in the movie, had not been socialized to how anesthesia works. Similarly, when you ingest any drug you have to be taught to recognize the effects. So for marijuana maybe that would include heightened senses, food cravings, and possibly a sense of anxiety or paranoia. When you haven’t been socialized it’s easy to go into a panic or ignore the effects altogether.

For instance, around 2007 a police officer in Dearborn Heights Michigan stole marijuana from a drug arrest, baked it into brownies, and then consumed the brownies to get high for what he said was his very first time. He then called 911 because he thought he was dying. Becker would likely say that if he had been socialized and knew what effects he should expect, the police officer wouldn’t have likely freaked out and incriminated himself.

After you’ve learned to inhale properly, learned to recognize how the substance will alter you, then the last step to becoming a marijuana user is to redefine potentially negative experiences as positive. As we talked about above, smoking marijuana can lead to anxiety, paranoia, insatiable food cravings, hyper sensitivity, confusion, etc.

To see an example of this, we need look no further than the comment section under the video I just showed you.  What WeBeChillin420’s comment does is reframe a panic attack into a desirable thing. S/he seems to be nostalgic for his or her first time consuming freak out quantities of marijuana.

Becker and the scholars he inspired to research marijuana communities further point out that it’s common among smokers to say that “coughing gets you higher.” Actually, coughing after smoking is your body’s way of telling you that you inhaled something it didn’t like. It’s your body literally gasping for air. It seems just as likely that marijuana users could think of coughing as a bad thing or as a sign they inhaled too much. Instead smokers socially construct coughing as a positive and desirable thing.

All Drugs Are Socially Constructed

While Becker focused on marijuana, we can extend his ideas to every type of drug. For instance let’s look at caffeine. Coffee and Red Bull are said to be “acquired tastes.” Doesn’t this mean that you have to learn to like them? You have to learn to like to feel a slight jitteriness? What you can take from Becker’s research is that how we think about drugs, how we react to any drug or medicine we ingest, and how we feel about others who’ve used drugs are all social constructs.

Nathan Palmer, MA is a visiting lecturer at Georgia Southern University. He is a passionate educator, the founder of Sociology Source, and the editor of Sociology in Focus, where this post originally appeared.

Thanks to Holly Robin at The Robin Head for letting us know about a great comic on our obsession with a gender binary. Click over to read the whole thing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

The images below are all screen shots from the fantastic American Anthropological Association website on race.  They are designed to show how we take what is in reality a nuanced spectrum of skin color and turn it into racial categories.  In this first image, they show how we could, conceivably, separate human beings into short, medium, and tall based on height:

In this second image, they show how, by adding two additional figures, both taller than the tallest in the previous image, the way in which we designate people can easily change.

And this third image demonstrates how, when we actually consider all potential heights, where we draw the line between short and medium and medium and tall is arbitrary and, ultimately, not very useful.

Skin color is like height.  If we just look at three groups with very different skin colors, there appears to be a significant and categorical difference between those three groups of people.

But, if we consider a wide range of people, it becomes clear that skin color comes in a spectrum, not in categories (such as the five from which U.S. citizens are forced to choose on the census).

Much more on the social construction of race at our Pinterest board.

This post originally appeared in 2008.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.  

In his book by the same name, Michael Billig coined the term “banal nationalism” to draw attention to the ways in which nationalism was not only a quality of gun-toting, flag-waving “extremists,” but was quietly and rather invisibly reproduced by all of us in our daily lives.

That we live in a world of nations was not inevitable; that the United States, or Sweden or India, exist was not inevitable.  I was born in Southern California.  If I had been born at another time in history I would have been Mexican or Spanish or something else altogether.  The nation is a social construction.

The nation, then, must be reproduced. We must be reminded, constantly, that we are part of this thing called a “nation.”  Even more, that we belong to it and it belongs to us.  Banal nationalism is how the idea of the nation and our membership in it is reproduced daily.  It occurs not only with celebrations, parades, or patriotic war, but in “mundane,” “routine,” and “unnoticed” ways.

The American flag, for example, casually hanging around in yards and in front of buildings everywhere; references to the nation on our money; the way that the news is usually split into us and everyone else (e.g., US News and World Report); the naming of clubs and franchises, such as the National Football League, as specific to our country; and the performance of the pledge of allegiance in schools and sports arenas:

So, what?  What could possibly be the problem?

Sociologists have critiqued nationalism for being the source of an irrational commitment and loyalty to one’s nation, a commitment that makes one willing to both die and kill.  Billig argues that, while it appears harmless on the surface, “banal nationalism can be mobilized and turned into frenzied nationalism.”  The profound sense of national pride required for war, for example, depends on this sense of nationhood internalized over a lifetime.  So banal nationalism isn’t “nationalism-lite,” it’s the very foundation upon which more dangerous nationalisms are built.

You can download a more polished two-page version of this argument, forthcoming in Contexts magazine, here.  

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

“But what would you put on the door?!” said a facility manager at an airport, his concern echoed by an administrator at a university: “When people are looking for a restroom, they look for the ‘man or woman’ icon. It’s what we know to look for that means restroom.”

We can’t have gender neutral bathrooms, you see, because there’s no symbol for it… or is there?

This is the symbol used at the University of Colorado, Colorado Springs.  Sam Killermann, the social justice activist at which the above statements were aimed, doesn’t prefer it.  “Even if you’re familiar with gender identity and diversity,” he writes, “the literal interpretation of this image (a half “man” half “woman”) is a disconcerting representation of ‘gender neutral.’”

So, what is there to do?  Killermann has an innovative solution.  “I had this breakthrough moment,” he says, “where I was like, ‘If I was urgently in need of a toilet, what visual cue that a room contained a toilet could I use?'”

Tada!

“It’s really not that hard.”

Killermann wants us to replace all the man and woman signs on one-person, private public restrooms with this one — or with the British-inspired W.C., which he has decided stands for “who cares.” Print yours here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While there has been significant attention to recruiting women into STEM fields, what about the converse – recruiting men to female-dominated fields?  My recent article in Gender & Society analyzes the recruitment strategies of key health care players, examining themes of masculinity in text, speech, and images.

Some recruitment items, like this early poster from the Virginia Partnership for Nursing, asked viewers “Are you man enough to be a nurse?” Aspects of hegemonic masculinity — characteristics associated with being the culturally defined “ideal man” — are common themes in the poster, including sports, military service, risk-taking, and an emotionally-reserved demeanor:

Since the “Are You Man Enough?” campaign in the early 2000’s, nurse leaders have tried to make recruitment messages less ostensibly gendered. In discussing the American Assembly for Men in Nursing’s (AAMN) new campaign, Don Anderson notes:

Nursing recruitment efforts needed to evolve from asking men if they were masculine enough to be a nurse to something less gender specific

Despite the effort to “de-genderify” nursing (Anderson’s word), masculinity is still front and center. Though the slogan is different, materials continue to emphasize culturally idealized forms of masculinity. One of the AAMN’s newest posters, “Adrenaline Rush,” avoids the “man enough” rhetoric, but maintains the theme of a stoic, emotionally-detached masculinity through visual cues.  Most of the nurse’s face is covered – limiting emotional expression—while risk-taking is emphasized.

But not all recruitment materials employ a macho form of masculinity. Johnson & Johnson’s 30-second clip “Name Game” portrays a caring and emotionally competent nurse:

Key health care players, including an international organization (Johnson & Johnson), urban hospital systems, nursing programs, and organizations like the American Assembly for Men in Nursing (AAMN) have devoted resources to recruiting men into nursing. Analyzing their recruitment strategies reveals as much about contemporary tensions within masculinity as it does about the profession’s push for gender diversity.

Check out more of the recruitment materials and a more in-depth analysis in the article, “Recruiting Men, Constructing Manhood: How Health Care Organizations Mobilize Masculinities as Nursing Recruitment Strategy.”  For a free copy, contact me at cottingham@unc.edu.

Marci Cottingham is a postdoctoral fellow in the department of Social Medicine at the University of North Carolina – Chapel Hill. She received her Ph.D. in sociology from the University of Akron. Her research spans issues of gender, emotion, health, and healthcare. For more on her work, visit her site.

Cross-posted at Pacific Standard.

Flashback Friday.

In Hearts of Men, Barbara Ehrenreich talks about the launching of Playboy in 1953 and how it forever changed how we thought about single men.

At that time, a man who stayed single was suspected of homosexuality.  The idea of being an unmarried heterosexual adult of sound mind and body was totally foreign.  Hugh Hefner changed all of that by inventing a whole new kind of man, the playboy.  The playboy stayed single (so as to have lots of ladies), kept his money for himself and his indulgences (booze and ladies), and re-purposed the domestic sphere (enter the snazzy bachelor pad full of booze and ladies).

With this in mind, check out an attempt to attract advertising dollars from a 1969 issue (found at Vintage Ads).  It nicely demonstrates Playboy‘s marketing of a new kind of man, one who lives a free and adventurous life that is unburdened by a boring, dead-end job needed to support a wife and kids.

Text:

What sort of man reads Playboy? He’s an entertaining young guy happily living the good life. And loving every adventurous minute of it. One recipe for his upbeat life style? Fun friends and fine potables. Facts. PLAYBOY is read by one of out every three men under 50 who drink alcoholic beverages. Small wonder beverage advertisers invest more dollars in PLAYBOY issue per issue than they do in any other magazine. Need your spirit lifted? This must be the place.

Today, we commonly come across the idea that men are naturally averse to being tied down, but Hefner’s project reveals that this was an idea that was invented quite recently and promulgated for profit.

This post originally appeared in 2008.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I am so pleased to have stumbled across a short excerpt from a talk by Alan Watts, forwarded by a Twitter follower.  Watts makes a truly profound argument about what money really is.  I’ll summarize it here and you can watch the full three-and-a-half minute video below if you like.

Watts notes that we like to talk about “laws of nature,” or “observed regularities” in the world.  In order to observe these regularities, he points out, we have to invent something regular against which to compare nature. Clocks and rulers are these kinds of things.

All this is fine but, all too often, the clocks and the rulers come to seem more real than the nature that is being measured.  For example, he says, we might think that the sun is rising because it’s 6AM when, of course, the sun will rise independently of our measures.  It’s as if our clocks rule the universe instead of vice versa.

He uses these observations to make a comment about wealth and poverty. Money, he reminds us, isn’t real. It’s an invented measure.  A dollar is no different than a minute or an inch.  It is used to measure prosperity, but it doesn’t create prosperity any more than 6AM makes the sun rise or a ruler gives things inches.

When there is a crisis — an economic depression or a natural disaster, for example — we may want to fix it, but end up asking ourselves “Where’s the money going to come from?”  This is exactly the same mistake that we make, Watts argues, when we think that the sun rises because it’s 6AM.  He says:

They think money makes prosperity. It’s the other way around, it’s physical prosperity which has money as a way of measuring it.  But people think money has to come from somewhere… and it doesn’t. Money is something we have to invent, like inches.

So, you remember the Great Depression when there was a slump?  And what did we have a slump of?  Money.  There was no less wealth, no less energy, no less raw materials than there were before. But it’s like you came to work on building a house one day and they said, “Sorry, you can’t build this house today, no inches.”

“What do you mean no inches?”

“Just inches!  We don’t mean that… we’ve got inches of lumber, yes, we’ve got inches of metal, we’ve even got tape measures, but there’s a slump in inches as such.”

And people are that crazy!

This is backward thinking, he says.  It is allowing money to rule things when, in reality, it’s just a measure.

I encourage you to watch:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.