We’ve posted before about the use of women’s bodies to sell real estate. But this Australian commercial for luxury housing, sent in by Nigel M., takes it to a whole new level. As Nigel said, “Even if I told you, you still wouldn’t believe me.” Let’s just say it includes a “lingerie model tied to a chair,” hot lesbians making out for male pleasure, and the phrase “speaking of broads.”
It’s a real gem:
Some of you may have heard about the anti-Muslim protest outside a charity event in Orange County on February 13th. A local chapter of the Islamic Circle of North America (ICNA) Relief, a Muslim charity organization that raises money for women’s shelters, food pantries, disaster relief, and other humanitarian work, sponsored a fundraiser at the Yorba Linda Community Center.
Chrissy Y. sent in a video of the protest. It includes chants of “Go back home!”, “USA!”, and “terrorist!” amid loud boos as individuals walked into the center. At around 3:10 a woman accuses a man of beating his wife and being a child molester. Between the conflation of Muslim with being inherently un-American, the conflation of all Muslims with terrorists, and the reliance on the stereotype of Muslim men as brutal oppressors of victimized women, it is an ugly, ugly example of anti-Muslim sentiment:
Josh Leo brought our attention to something he started thinking about recently: the use of the word “hobo” among kids. This started when he saw a video of kids reacting to the Ted Williams, the man who became famous after a video of him panhandling at an intersection and displaying his “golden voice” went viral. Josh was struck with the way the kids talk about individuals who become homeless and, in particular, the repeated use of “hobo” to describe him (they discuss Williams in the first 2 minutes):
Since one girl attributed her use of “hobo” to the TV show iCarly, Josh did a little searching and discovered that the show’s official website contains a set of photos of the cast dressed up for a Hobo Party, complete with captions that make fun of or trivialize poverty and homelessness, including this first one that refers to the store “C.J. Penniless”:
A quick google search turns up lots of images of and suggestions for throwing hobo parties (including a video of a “Hobo House Party,” in which four people in costume dance in a cardboard box). Now, my guess is a lot of people would argue that references to hobos today aren’t really about homelessness now, since it’s a term often associated with the Great Depression. Indeed, a lot of the hobo party sites I found referred to the Depression or suggested 1930s-type clothing. But the video of the kids’ reactions certainly shows that they don’t just see it as a term for people in the past; they clearly connect it to homeless people today.
This trivialization of homelessness and poverty isn’t just on kids’ shows, though. It reminded me of a segment The Daily Show did recently about a news affiliate in Indianapolis that decided to see if any local homeless individuals could be the city’s own “golden-voice” (the segment starts at about 1:30 in):
Such a news story could humanize homeless individuals, of course. Instead, the news segment treats the two women as sources of entertainment whose value comes only from the possibility that they might surprise us by having a “hidden talent.” The idea that it would be shocking to find a homeless person with an amazing gift presumes that people who have skills or talents don’t become homeless, while also presenting the solution as very individualistic: if you’re the next Ted Williams, you can have a house and a job too!
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Cross-posted at Adios Barbie.
Today I had the pleasure of reading a 1978 essay by Susan Sontag titled The Double Standard of Aging. I was struck by how plainly and convincingly she described the role of attractiveness in men’s and women’s lives:
[For women, o]nly one standard of female beauty is sanctioned: the girl.
The great advantage men have is that our culture allows two standards of male beauty: the boy and the man. The beauty of a boy resembles the beauty of a girl. In both sexes it is a fragile kind of beauty and flourishes naturally only in the early part of the life-cycle. Happily, men are able to accept themselves under another standard of good looks — heavier, rougher, more thickly built. A man does not grieve when he loses the smooth, unlined, hairless skin of a boy. For he has only exchanged one form of attractiveness for another: the darker skin of a man’s face, roughened by daily shaving, showing the marks of emotion and the normal lines of age.
There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat. No wonder that no boy minds becoming a man, while even the passage from girlhood to early womanhood is experienced by many women as their downfall, for all women are trained to continue wanting to look like girls.
These words reminded me of an idea for a post submitted by Tom Hudson. Tom was searching for faces to help him draw and was struck by the differences in the results for “woman face” and “man face”:
The wide variety of men’s faces, compared to the overwhelming homogeneity of the women’s faces, nicely illustrates Sontag’s point. Women’s faces are important and valorized for only one thing: girlish beauty. Men’s faces, on the other hand, are notable for being interesting, weird, wizened, humorous, and more.
On another note, the invisible but near total dominance of whiteness is worth acknowledging.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Nicole sent in this Australian commercial for P&O Cruises. Nicole was struck by the obvious racial divide, in which the privileged customers are all White, while non-Whites serve them, either literally (and with a smile!) or as a form of cultural entertainment:
It’s another example of a common tourism marketing theme, in which supposedly “traditional” and/or “native” cultures are provided as cultural experiences to “modern” tourists. This commercial just stands out because of the particularly stark division of the world into those who are entertained and attended to, and those who do the attending.
A while back Kale let us know that the New York Public Library had made their images collection available online.The collection has images on a huge array of topics, from fashion to the military to slavery to insects to a whole category for stilts, and including political cartoons, illustrations from publications, photographs, and so on.
Kale found the collection particularly interesting as a way to look at historical racism and rhetoric about race relations in publications aimed at White readers. This 1875 cartoon, titled “A Privilege?”, presents segregation as actually protecting African Americans from the scourge of alcohol:
Text:
A PRIVILEGE?
Wife, “I wish you were not allowed in here.”
It’s a fascinating example of the use of institutionalized racial inequalities that hurt African Americans to, instead, garner sympathy for White women and children and present African Americans as, really, better off.
Another, published in Life in 1899, implies African American men are burdens on their families, making their wives take on the role of providing for everyone:
Text:
Parson Featherly: De Lawd hab took yo’ husban’ an’ lef’ yo’ wid six chilluns; but ‘membah, Sistah, dat dar’s some good in all de Lawd does.
“I does, Parson. I realizes dat dar’s one less for me to perwide foh.”
This 1860 cartoon from Harper’s Weekly shows an African American woman (presumably a slave) in the South using the “Bobolitionists” — that is, abolitionists, who wanted to outlaw slavery — as a threat, a type of monster that will come steal him if he’s not good:
Text:
“Now den Julius! If yer ain’t a good litte nigger, mudder’l call de big old Bobolitionist and let um run away wid yer.”
I’m sure it must have been very comforting to some readers to think of slaves viewing abolitionists as threats rather than potential allies.
Other cartoons mock African Americans’ physical attributes, marking them as laughable or even grotesque:
Text:
“Would de gemman in front oblige by removing de hat?”
“Would de same gemman oblige by puttin’ de hat on agin?”
(Details.)
Text:
“Now we’ll see ef dat sawed off Peterson man kin escape de issue dis time.”
(Details.)
There are also examples that criticized U.S. race relations, such as this 1848 cartoon from Punch [Note: a reader thinks this might be about France, which banned slavery in 1848, but the NYPL has it listed as relevant to U.S. slavery, so there may be so lost context here]:
Enjoy!
[Note: A commenter has expressed concern that I ended this post with “Enjoy!” I apologize for my insensitivity. I meant it in terms of “Enjoy browsing this fascinating archive,” of which racist imagery is only a small part, not, I hope it would be clear, “Enjoy looking at racist cartoons!” I wasn’t thinking about how it might appear immediately after those set of images, and I should have been more careful.]
Lee D.T. sent in an Australian ad for Fernwood Fitness. It’s a great example of the sexualization of women of color, specifically (compared to white women). Notice that the white women in the ad simply exercise, but the ambiguously-raced woman with darker hair and skin gyrates, pumps, and poses.
See also a history of the hypersexualization and exploitation of black women by white people, the hot Latina, the fetishization of black women’s butts as symbolic of their (supposed) hypersexuality, the only thing important about black people is their butts, and the frequent exposure of black women’s bodies.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Chloe L. sent along an analysis of a post-Thanksgiving advertisement she received in the mail:
The ad, Chloe points out, manages to cover quite a bit of ground. The tag line at the very top (“Keep feeding yourself with shoes, not food!”) tells women to forgo eating in favor of figurative consumption. This resonates with the cultural expectation that women’s primary purpose is to be, as Chloe puts it, “aesthetically pleasing for others.” She is also presented as a sexualized object. Chloe again:
Though we cannot see more than legs, we know that it is a woman by her feminine high-heeled booties and shaved legs… [she] is presumably naked with her bra hanging on the door knob.
The image, then, harmonizes nicely with the copy; both suggest that women should make strong efforts to shape and display their bodies in ways that conform to cultural expectations.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
