The thing that stands out to me about that last ad is that the woman in the photo, presumably supposed to represent someone who "herds skinny women" is not fat.

So the poem is valorizing big butts, but the picture emphasizes that we should only be thinking well of big-butts-on-skinny-girls, not big-butts-on-fat-girls.

okay let me point out that applebottom jeans are geared towards black women. This advertisement will appear in black magazines, not vogue or elle. This is a celebration of the black standard of beauty. ..Onto the other ad. It doesn't mention skinny white women at all. It said skinny women. To imply the ad is racist against white women is stretching and just trying to claim some sort of reverse racism. There are skinny women of all ethnic groups. And when the comidian Monique popularized the joke, I hate skinny b****, she wasn't referring to white women. She actually pointed to skinny black women in her largely black audience. Also, i can't articulate how frustrated with this post's anger towards the embracing of the black/latin standard of beauty. Women of color have to idolize the bodies of white women all the time. White women are the standard of beauty in this country. I look at movies, magazines, and ads that feature a standard of beauty I will never be able to conform to. I'll never have long hair, or a thin frame, or a light complexion. But yet when features that don't fit america's white norm are seen as sexy, the author has a problem because white women can't fit this standard of beauty. Welcome to my world, but fortunately for u, you don't to visit my world often. This is not black people's fault, its your own white culture's fault. Don't be mad at black people because we find the applebottom girl sexy. Or hanes developed the underwear ad for Essence magazine.

This is "exoticization of the Other" when produced by the other, to be consumed by the other. Applebottom is a black brand and the underwear ad was designed for black magazines. The black booty is embraced in MSM media only because black people embrace it. Because when looking at black beauty, sometimes, only sometimes, they have to look at who and what black people find sexy. And in case u haven't noticed the MSM wants some of those black dollars too, hence the underwear ad. Just like Dove wants some of those 'fat girl' dollars.

When the people who don't fit the "normal" stereotype you criticized in previous posts go and celebrate parts of their body that are not celebrated but treated as not normal, you go and brand it as fetishization. How terrible for us "not normal" people to be proud of our bodies.

i think itsa true
and proof of this is Nicki minaj

Wow, this post is a fail on so many levels. Leeha hits it out of the park on how much white feminists don't get it and presume to speak about black women and their issues as if they were universally the same. Additionally, it's incredibly sad when academics apply words incorrectly. A fetish is the sexualization of something that is not inherently sexual - not sexual in nature, not commonly/normal found to be sexually appealing in people. A woman's behind, especially a WOC's - particularly a black woman's backside, is undoubtedly something that men find sexually appealing, that arouses them. Whatever advertisers do, they can't sexualize something that people already find sexy.

White people have long lusted for the ample black woman butt and her dark skin vcancer proof skin