media

In 1990 I was still an American Culture major in college, but I was getting ready to jump ship for sociology. That’s when Madonna’s “Justify My Love” video was banned by MTV, which was a thing people used to use to watch videos. And network TV used to be a major source of exposure.

I was watching when Madonna went on Nightline for an interview.  The correspondent intoned:

…nudity, suggestions of bisexuality, sadomasochism, multiple partners. Finally, MTV decided Madonna has gone to far.

They showed the video, preceded by a dire parental warning (it was 11:30 p.m., and there was no way to watch it at any other time).  In the interview, Forrest Sawyer eventually realize he was being played:

Sawyer: This was a win-win for you. If they put the video on, you would get that kind of play. And if they didn’t you would still make some money. It was all, in a sense, a kind of publicity stunt. … But in the end you’re going to wind up making even more money than you would have.

Madonna: Yeah. So, lucky me.

The flap over Miley Cyrus completely baffles me. This is a business model (as artistic as any other commercial product), and it hasn’t changed much, just skinnier, with more nudity and (even) less feminism. I don’t understand why this is any more or less controversial than any other woman dancing naked. Everyone does realize that there is literally an infinite amount of free hardcore porn available to every child in America, right? There is no “banning” a video. (Wrecking Ball is pushing 250 million views on YouTube.)

No one is censoring Miley Cyrus — is there some message I’m missing? When she talked to Matt Lauer he asked, “Are you surprised by the attention you’re getting right now?” And she said, “Not really. I mean, it’s kind of what I want.”

I think the conversation has slid backward. In Lisa Wade’s excellent comment, she draws on a 1988 article, “Bargaining With Patriarchy,” which concluded:

Women strategize within a set of concrete constraints, which I identify as patriarchal bargains. Different forms of patriarchy present women with distinct “rules of the game” and call for different strategies to maximize security and optimize life options with varying potential for active or passive resistance in the face of oppression.

I think it applies perfectly to Miley Cyrus, if you replace “security” and “life options” with “celebrity” and “future island-buying potential.” Lisa is 1,000-times more plugged in to kids these days than I am, and the strategies-within-constraints model is well placed. But that article is from 1988, and it applies just as well to Madonna. So where’s the progress here?

Interviewed by Yahoo!, Gloria Steinem said, “I wish we didn’t have to be nude to be noticed … But given the game as it exists, women make decisions.” That is literally something she could have said in 1990.

The person people are arguing about has (so far) a lot less to say even than Madonna did. When Madonna was censored by MTV, Camile Paglia called her “the true feminist.”

She exposes the puritanism and suffocating ideology of American feminism, which is stuck in an adolescent whining mode. Madonna has taught young women to be fully female and sexual while still exercising total control over their lives. She shows girls how to be attractive, sensual, energetic, ambitious, aggressive and funny — all at the same time.

When Miley Cyrus caused a scandal on TV, Paglia could only muster, “the real scandal was how atrocious Cyrus’ performance was in artistic terms.”

Madonna was a bonafide challenge to feminists, for the reasons Paglia said, but also because of the religious subversiveness and homoerotic stuff. Madonna went on, staking her claim to the “choice” strand of feminism:

I may be dressing like the typical bimbo, whatever, but I’m in charge. You know. I’m in charge of my fantasies. I put myself in these situations with men, you know, and… people don’t think of me as a person who’s not in charge of my career or my life, okay. And isn’t that what feminism is all about, you know, equality for men and women? And aren’t I in charge of my life, doing the things I want to do? Making my own decisions?

And she embraced some other feminist themes. When Madonna was asked on Nightline, “Where do you draw the line?” she answered, “I draw the line with violence, and humiliation and degradation.”

I’m not saying there hasn’t been any progress since 1990. It’s more complicated than that. On matters of economic and politics gender has pretty well stalled. The porn industry has made a lot of progress. Reported rape has become less common, along with other forms of violence.

But — and please correct me if I’m wrong — I don’t see the progress in this conversation about whether it’s feminist or anti-feminist for a women to use sex or nudity to sell her pop music. As Lisa Wade says, “Because that’s what the system rewards. That’s not freedom, that’s a strategy.” So I would skip that debate and ask whether the multi-millionaire in question is adding anything critical to her product, or using her sex-plated platform for some good end.  Madonna might have. So far Miley Cyrus isn’t.

Cross-posted at Family Inequality and Pacific Standard.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

Some sociologists went to the US Open final and posted about it on Facebook.  Here’s what they saw. Notice the size of the court.

I saw the match too. When I got home from work, I turned on CBS.  Here’s what I saw.

On my 40″ flat-screen Samsung, I could see the match as though I were in the box seats, nothing between me and the court. I could see the grimace on a player’s face, the sweat stains on his shirt. I sat on an upholstered chair. And it cost me nothing.

How much was a plastic seat in the top rows of Arthur Ashe Stadium? I don’t know. My grounds pass on Day 3 was $66.  Seats for the finals were $95. I have sat up there near the top. The players are colorful miniatures moving around on the green rectangles. The distant perspective allows – forces – you to see the whole court, so you are aware of placement strategies and patterns of movement you might otherwise not have noticed. But tennis isn’t football; strategy, especially in singles, is fairly obvious and not complicated.

From way up there, the players are so far away.  It’s as though you were looking at your TV through the wrong end of a telescope. You see the game differently, and you hear it differently. A player hits a solid backcourt shot, and for a noticeable half-second or so, you hear silence. Only when the ball is clearing the net do you hear the impact of the stroke.

Why go out to Flushing Meadow? It’s ridiculous to think about this in the narrow economic framework of money and tennis narrowly defined.  My $0 view of the match was far better than that of my FB friends in their expensive seats high above the court.  Close that micro-economics book and open Durkheim.  Think about the match as ritual. It’s not just about Nadal and Djokovic whacking a fuzzy yellow ball back and forth for a couple of hours. A ritual includes everyone. If you’re there, you are part of that group. You are one with the with the people in the stadium and with the charismatic figures in center court

That’s why, if something is a ritual, being there is so important. Showing up is more than just 80%. It’s everything. If you’re there, you are part of our group. You go to Thanksgiving dinner at Aunt Diane’s house not because the food is good.  You might get better food and more enjoyment at home with take-out Chinese and a TV.  You go because your presence defines you as a member of the group. Not going is tantamount to saying that you are just not part of this family.

The Final is not just any match. It is the ritual that anoints our king, hence the trophies and pageantry and ritualistic incantations (speeches) after the match.  I would guess that most of the people there yesterday would choose even a so-so final over a close, well-played match on an outside court in Round 3.  Because this match is so important, it generates more mana. And that energy is created by the crowd.   Of course, the crowd’s perception is that it is the players who are creating that special feeling, and it helps if the match on the court is close and well-played. But the same match – every shot exactly the same – played in an early round in a nearly empty stadium would not create that same feeling for the handful of spectators who showed up.

What makes the ticket worth all the money then is not the quality of the play. It is the symbolic meaning of the ritual and the strong feeling you get from being part of that ritual. You were there, with Nadal and Djokovic.  That ritual exists in sacred time, linked to other great finals matches.  So maybe you save your ticket stub or your program as your link to that sacred past.

I saw the same match, and I had a better view. But I’m not going to save my cable TV bill.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

All In with Chris Hays does a great job mocking the “What’s wrong with Black culture?” question.  He and his “guest,” Gawker’s Cord Jefferson, straight-face skewer news programs that take every instance of African American law breaking as an opportunity to castigate the group writ large.  It’s great satire:

Via Todd Krohn at The Power Elite.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

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The Smurfs, originating as they did in mid-century Europe, exhibit the quaint sexism in which boys or men are generic people – with their unique qualities and abilities – while girls and women are primarily identified by their femininity. The sequel doesn’t upend the premise of Smurfette.

In the original graphic novels, Smurfette (or La Schtroumpfette in French) was the creation of the evil Gargamel, who made her to sow chaos among the all-male Smurf society. His recipe for femininity included coquetry, crocodile tears, lies, gluttony, pride, envy, sentimentality, and cunning.

In the Smurfs 2, there are a lot of Smurfs. And they all have names based on their unique qualities. According to the cast list, the male ones are Papa, Grouchy, Clumsy, Vanity, Narrator, Brainy, Handy, Gutsy, Hefty, Panicky, Farmer, Greedy, Party Planner, Jokey, Smooth, Baker, Passive-Aggressive, Clueless, Social, and Crazy. And the female one is Smurfette–because being female is enough for her. There is no boy Smurf whose identifying quality is his gender, of course, because that would seem hopelessly limited and boring as a character.

Here are the Smurf characters McDonald’s is using for their Happy Meals:

When you buy a Happy Meal at McDonald’s, the cashier asks if it’s for a boy or a girl. In my experience, which is admittedly limited to my daughters, girls get Smurfette. I guess boys get any of the others.

The Way It’s Never Been

Identifying male characters by their non-gender qualities and females by their femininity is just one part of the broader pattern of gender differentiation, or what you might call gendering.

There are two common misconceptions about gendering children. One is that it has always been this way – with boys and girls so different naturally that all products and parenting practices have always differentiated them. This is easily disproved in the history of clothing, which shows that American parents mostly dressed their boys and girls the same a century ago. In fact, boys and girls were often indistinguishable, as evident in this 1905 Ladies’ Home Journal contest in which readers were asked to guess the sex of the babies (no one got them all right):

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The other common perception is that our culture is actually eliminating gender distinctions, as feminism tears down the natural differences that make gender work. In the anti-feminist dystopian mind, this amounts to feminizing boys and men. This perspective gained momentum during the three decades after 1960, when women entered previously male-dominated occupations in large numbers (a movement that has largely stalled).

However, despite some barrier-crossing, we do more to gender-differentiate now than we did during the heyday of the 1970s unisex fashion craze (the subject of Jo Paoletti’s forthcoming book, Sex and Unisex). On her Tumblr, Paoletti has a great collection of unisex advertising, such as this 1975 Garanimals clothing ad, which would be unthinkable for a major clothier today:

And these clothing catalog images from 1972 (left) and 1974 (right):

Today, the genders are not so easily interchangeable. Quick check: Google image search for “girls clothes” (left) vs. “boys clothes” (right):

Today, a blockbuster children’s movie can invoke 50-year-old gender stereotypes with little fear of a powerful feminist backlash. In fact, even the words “sexism” and “sexist,” which rose to prominence in the 1970s and peaked in the 1990s, have once again become less common than, say, the word “bacon”:

And the gender differentiation of childhood is perhaps stronger than it has ever been. Not all differences are bad, of course. But what Katha Pollitt called “the Smurfette principle” — in which “boys are the norm, girls the variation” — is not a difference between equals.

Cross-posted at The Atlantic and Family Inequality. 

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

Here and there the media becomes interested in the sexualization of little girls and, when they do, I often get a call from a reporter or two.  I’ve yet to see any of them pick up on what I think is the really interesting story.  They want to talk about child models, little girls in beauty pageants, and the transitional tween years for Disney star prodigies, but I always want to add into the mix the infantilization of adult women.

The sexualization of girls and the infantilization of adult women are two sides of the same coin.  They both tell us that we should find youth, inexperience, and naivete sexy in women, but not in men.  This reinforces a power and status difference between men and women, where vulnerability, weakness, and dependency and their opposites are gendered traits: desirable in one sex but not the other.

Now, thanks to @BonneZ, I know that this has something interesting to do with Mickey Mouse.

The original Mouse, Stephen Jay Gould has observed, was a kind of nasty character.  But, as he has evolved into the “cute and inoffensive host to a magic kingdom,” he has appeared increasingly childlike. This six figures below indicate Mickey’s evolution over time:

Childlike features, Gould argues, inspire a need to nurture: “When we see a living creature with babyish features,” he writes, “we feel an automatic surge of disarming tenderness.”   Allison Guy observes that we see a similar trend in recent toy makeovers — larger eyes, bigger heads, fatter stumpier limbs — but we see this primarily in toys aimed at infants and girls, not boys:

Guy interprets this trend as the “result of a cultural imperative for women to embody both the cute and the sexual.”  So, women don “cute” clothes with colorful patterns associated with children and wear “flippy skirts” and “baby doll” t-shirts. They wear eyeliner to give the illusion of the large eyes of childhood, foundation to hide the marks of aging on the face, and pink on their cheeks to mimic the blush of youth.  They are taught these imperatives from an early age.

What does it mean that feminine beauty is conflated with youthfulness, but masculine beauty is not — that we want women to be both cute and sexual?  It means that we feel comfortable with women who seem helpless and require taking care of, perhaps we even encourage or demand these traits from women.  Perhaps these childlike characteristics are most comforting in women who are, in fact, the least needy; I submit that we are more accepting of powerful women when they perform girlish beauty.  When they don’t, they are often perceived as threatening or unlikable.

So, yes, the sexualization of girls is interesting — and no doubt it’s no good for girls and likely contributes to older men’s sexual interest in young women — but it’s not just about sexualizing kids early.  It’s about infantilizing adult women, too, as a way to remind women of their prescribed social position relative to men.

Cross-posted at Jezebel and Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

There’s a gem of an observation in Arlie Hochschild’s classic book, The Managed Heart.  She observes that, at the same time that airlines try to ensure that planes take off with every last seat occupied, advertising for air travel typically does not depict fully booked flights.  Frequent passengers covet the flight with an empty seat to their left or right, so marketers make sure that ads and commercials suggest that they might get lucky.

Here’s how American Airlines depicts the experience of flying (from a Google Image search of “cabin” on aa.com):

What a great example of not-quite-truth in advertising.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A single event can take on great symbolic importance and change people’s perceptions of reality, especially when the media devote nearly constant attention to that event.  The big media story of the killing of Trayvon Martin and the trial of George Zimmerman probably does not change the objective economic, social, and political circumstances of Blacks and Whites in the U.S.  But it changed people’s perceptions of race relations.

A recent NBC/WSJ poll shows that between November of 2011 and July 2013, both Whites and Blacks became more pessimistic about race relations.

The change was predictable, given the obsessive media coverage of the case and the dominant reactions to it.  On one side, the story was that White people were shooting innocent Black people and getting away with it.  The opposing story was that even harmless looking Blacks might unleash potentially fatal assaults on Whites who are merely trying to protect their communities.  In both versions, members of one race are out to kill members of the other — not a happy picture of relations between the races.

My guess is that Zimmerman/Martin effect will have a short life, perhaps more so for Whites than Blacks. In a few months, some will ascend from the depths of pessimism. Consider that after the verdict in Florida there were no major riots, no burning of neighborhoods to leave permanent scars — just rallies that were for the most part peaceful outcries of anger and anguish.  I also, however, doubt that we will see the optimism of 2009 for a long while, especially if the employment remains at its current dismal levels.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Leontine G. sent in a troubling example of the framing of children’s deviance, and their own complicity in this framing. She included two links: one to a Today show story about a 7-year-old boy who took his family’s car on a joyride and got caught by police, and one to a CNN story about a 7-year-old boy who took his family’s car on a joyride and got caught by police.  Different 7-year-olds.  One white, one black.

The white boy, Preston, is interviewed with his family on the set of the Today show.  Knowing his kid is safe, his Dad describes the event as “funny” and tells the audience that if this could happen to a “cotton candy all-American kid like Preston,” then “it could happen to anybody.”

When the host, Meredith Vieira, asks Preston why hid from the police, he says, “cause I wanted to,” and she says, “I don’t blame you actually.”  With Preston not too forthcoming, his Mom steps in to say that he told her that “he just wanted to know what it felt like to drive a car.”  When Vieira asks him why he fled from the police, he replies with a shrug.  Vieira fills in the answer, “You wanted to get home?”

Vieira then comments on how they all then went to church.  The punishment?  Grounded for four days without TV or video games.  Vieira asks the child, “Do you think that’s fair?”  He says yes.  And she continues, “Do you now understand what you did?”  He nods and agrees.  “And that maybe it wasn’t the smartest thing?”  He nods and agrees.  “You gonna get behind the wheel of a car again?”  He says no.  Then she teases him about trying out model toy cars.

They conclude that this incident just goes to show that “Any little kid, you never know what can happen…” and closes “I’ll be seeing you at church buddy boy!”

The video:

All in all, exactly what you’d expect from the Today show: a heartwarming, human interest story with a happy ending. The child is framed as a fundamentally good kid who was curious and perhaps a bit impetuous. When he has no answers for Vieira’s questions, she slots in innocent ones.  And the mild punishment is seen as incidental to the more important idea that he learned something.

This story contrasts dramatically to the CNN story about Latarian Milton, a black 7-year-old who took his family’s car on a joy ride.  I’ll put the video first, but be forewarned, it’s disturbing not only because of the different frame placed on the boys actions, but because of the boy’s embracing of the spoiled identity (apology for the commercial):

With an absolutely polar introduction of “Not your typical 7-year-old,” this story is filmed on the street. Whereas the Today show screened the chase footage in real time, this one is sped up, making it seem even more extreme.

The interviewer, off-camera, asks Latarian why he took the car. He replied: “I wanted to do it ’cause it’s fun, it’s fun to do bad things.” The interviewer asks further, “Did you know that you could perhaps kill somebody?” And he replies: “Yes, but I wanted to do hoodrat stuff with my friends.”

The interviewer asks him what punishment he should receive and Latarian offers a punishment very similar to Preston’s: “Just a little bit… no video games for a whole weekend.” In a longer version of this news story, now taken down, the camera focuses on a reporter who explains that the police plan to go forward with charges of grand theft against him.  While he’s “too young to go into any type of juvenile facility,” he says, “police say they do want to get him into the system, so that they can get him some type of help.”

The implication here, of course, is that this child is not innocent or impetuous like Preston, he’s a pre-criminal who needs “some type of help.” The sooner they get Latarian into “the (prison?) system,” the better. No cotton candy kid this one.

Unfortunately, Latarian says all the right things to make the narrative fit. He says he likes to do “bad” things, calls himself a “hoodrat,” and seems unremorseful, even defiant, for at least part of the interview (he looks a bit sheepish in the end when he finds out his grandmother is going to have to pay for the damage he did to other cars).

One way to interpret this is to say that Latarian IS a pre-criminal. That he DOES need to get into the system because he’s clearly a bad kid.  Someone inclined to believe that black people were, in fact, more prone to criminal behavior could watch these two videos and feel confirmed in their view.

But there is good evidence that people, beginning as children, internalize the stereotypes that others have of them.  As Ann Ferguson shows in her book, Bad Boys: Public Schools in the Making of Black Masculinity, black children, especially boys, are stereotyped as pre-criminals; not adorably naughty, like white boys, but dangerously bad from the beginning.  And studies with children have shown that they often internalize this idea, as in the famous doll experiment in which both black and white children were more likely than not to identify the black doll as bad (see this similar demonstration of white preference on CNN and a discussion of the original doll experiment at ABC).  So I think this terribly sad story of Latarian is showing us how children learn to think of themselves as deviant and bad from the society around them.  Latarian, remember, is seven, just like Preston.  They’re both children, but they are being treated very differently, as these programs illustrate, and it is already starting to sink in.

Originally posted in 2010. Re-posted in solidarity with the African American community; regardless of the truth of the Martin/Zimmerman confrontation, it’s hard not to interpret the finding of not-guilty as anything but a continuance of the criminal justice system’s failure to ensure justice for young Black men. Crossposted at Racialicious, the Huffington Post, and Love Isn’t Enough.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.