gender

Andrea G. in Switzerland snapped these pictures of an ad campaign for TerraSuisse natural agriculture. Their tagline translates as “TerraSuisse guarantees natural Swiss agriculture.” They might be useful for a discussion of doing gender (West and colleagues) or gender as performativity (Butler). As Andrea S. noted, it’s obvious instantly that the bird is supposed to be female and the chipmunk male by their pose alone.

Posed like a chick:

Posed like a dude:

They might, also, be a nice contrast to this one for which a gender is not immediately apparent (to me…but who knows in Switzerland):

Thanks Andrea!

You may have seen this Hillary Clinton nutcracker around, but did you know they are selling it at the super popular Urban Outfitters?

Analiese M. said that when she “ran across this item in Urban Outfitters online store… [she] emptied [her] shopping cart.” Awesome, Analiese!

NEW: A commenter on this post, Ana, says she found this on the Urban Outfitters store also:

Note: It also comes in George W. Bush, but not Barack Obama.

More sexism and racism in the 2008 elections: sexist anti-Hillary propaganda, comparing sexism and racism, and “How do we beat the bitch?”

Julie C. caught this assumptive KFC ad:

As Julie says: “Because, of course, only moms cook…” Thanks Julie C!

Also in women are responsible for cooking and cleaning: a commercial montage, Italian dye ad with a twist, women love to clean, homes of the future, what’s for dinner, honey?, liberation through quick meals, and my husband’s an ass.

I thought these two images were interesting because they are using sexualized images of men in a magazine called Metropolitan Home. It struck me at first because it’s pretty unusual to find sexualized male bodies used in ads targeting a general audience that might include straight men. Then I started thinking–maybe the fact that it’s in an interior design magazine means advertisers assume the readership is mostly female or, if male, gay, so there is little fear of offending straight men with these types of ads.

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I found this ad in Rolling Stone and thought it was an interesting take on class. The text at the top says:

This isn’t trust-fund luxury. This is start-up, do-it-yourself, this is gonna be the next big thing luxury. A new generation has arrived.

At the bottom it says:

Introducing the all-new Acura TSX. Forget silver-haired luxury. This is modern, i-VTEC, ELS Surround Sound luxury. Luxury that innovates, with features like the most advanced on-screen weather information and alerts. And luxury that thrills, with an aggressive new body style, a re-tuned engine, and a sport-minded suspension. The TSX with Technology Package. It’s luxury for a whole new generation. See it at acura.com.

So they’re playing on the idea of the self-made man–he creates the “next big thing,” he “innovates.” And he’s young and “modern.” And “aggressive.” All in contrast to those who inherit wealth, who are “silver-haired” and, presumably, not aggressive or brave enough for this car. This could be useful for a discussion of social class, in particular the old-money/new-money divide, as well as different ideas of masculinity.

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This satirical cartoon about Wonder Woman, found here, might be an interesting conversation-starter about power and sexuality, and how we’re always expressing our own sexuality within a set of social assumptions about gender, power, and so on.

Thanks, Krystal-Lynn M.!

NEW! Here is a Wonder Woman comic (found here) that depicts her using her sexuality as a weapon. Thanks to Potts for sending this one along!

Here’s an Axe ad, sent in by Krystal-Lynn M., the idea being that if you use Axe, women will perform oral sex on you in the bathtub:

NEW: p.j. sent us this ad for Lynx, another name that Axe is marketed under in some countries:

NEW! (Mar. ’10): Katrin sent in this video about the LynxJet marketing campaign, which plays on the idea of the sexy airline stewardess who is sexually available and eager to please her male partner:

[youtube]https://www.youtube.com/watch?v=8QjcUf5pG3k[/youtube]

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.