Here’s an Axe ad, sent in by Krystal-Lynn M., the idea being that if you use Axe, women will perform oral sex on you in the bathtub:


NEW: p.j. sent us this ad for Lynx, another name that Axe is marketed under in some countries:

NEW! (Mar. ’10): Katrin sent in this video about the LynxJet marketing campaign, which plays on the idea of the sexy airline stewardess who is sexually available and eager to please her male partner:


Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.