This commercial affirms the notion that only women can be expected to do housework because children and husbands are absolutely useless.


I find the wife’s acceptance of her husbands ass-ish behavior (still her “best friend”) particularly disheartening.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.