gender

My friend Larry, of The Daily Mirror, found some awesome old ads for Bull Durham tobacco. Here’s the original, with both a map of North America on his side and a scrotum that is partially obscured by still clearly present:

Here’s the version that ran from 1919-1924. Notice the difference?

No more shocking reproductive organs! Also, he doesn’t have a map of North America on his side any more. As Larry says, clearly a subversive plot to try to symbolically emasculate the U.S., probably so the socialists could take over.

I do wonder what was going on during that particular time period that would make marketers at Bull Durham believe that a less anatomically correct version was necessary. Any thoughts (other than it being a subversive plot)?

More recently we saw men’s nipples airbrushed out of a Wrestle Mania billboard. On the other hand, testicles were added to a statue of Civil War General John H. Morgan sitting in his favorite horse, Bess…who, as you might have surmised, wasn’t a male horse and did not have testicles. But, you know, testicles made her look more appropriate for a military figure to ride.

We often present a single example of a cultural pattern.  If you’re a member of the relevant culture, that single example might ring true.  That is, you might recognize it as one manifestation of something you see “out there” all the time.

But it’s still just one example and it’s not very convincing to someone who is skeptical that the cultural pattern exists, especially if it’s subtle.

But one advantage of this blog is that it’s cumulative.  We can put up single manifestations of a cultural pattern and, even if it’s not very convincing at the time, the other evidence on the blog (and the evidence yet to come) may sway some skeptics.

In that spirit, I offer you this screen shot of the front page of the Gap website (borrowed from stuff white people do).

Notice that there is only one black woman included and she is wearing the “curvy” jean.  This could be random, but I am going to suggest that it’s not.  For more examples of black women’s butts and thighs being fetishized in U.S. culture (that may or may not convince you that this is a pattern) see here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I found these ads for Matchbox via Copyranter.  In them, war toys are sold by situating small boys in realistic, not at all playful, conditions.   The blurring of the lines between pretend and real war is really interesting.  Whereas pretend war could be fun, real war is certainly not so.  And, oddly, the facial expressions and postures of the children in the ads do not suggest that they are having fun at all.  The ads seem to reveal, more than most, how play is also socialization.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Miz Belle sent us a set of photos from the September issue (#106) of Numéro, a fashion magazine. The fashion spread, titled “Best Friends” (I found at least one post online saying the two models are, in fact, good friends) features a White woman in at least enough clothing to cover her lady bits posed next to a Black woman whose breasts are on display as she is either entirely or partially naked.

These aren’t even vaguely safe for work.

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Adam W., at Zoophobia, wrote a post calling out the Gotmilk.com website.  The website features six characters.  Here’s the front page:

Clicking on each character takes you to a page where you can play a game related to a benefit of drinking milk.  As Adam explains, through the characters the website reproduces the idea that “men do things with their bodies and women have things done to theirs; men produce things, women have things produced for them.”  He explains:

Slav, Igor and Sergie work their muscles to solve a puzzle.

Mr. Osseous works the assembly line saving a valuable product, and Chuck assembles cartons for shipment.

On the other hand, Miss Dowdy needs to be *given* a makeover by blasting from a cannon into a pool of milk filled by the truck driver and Mother Hen needs your help because she is “tense and irritable” from her PMS.

Also, Mr. Wyde A. Wake wants to be sleepy:

In sum:

While the male animals are productive laborers, the female animals are either ditsy blonds or cruel old hens not worthy of the same honor, but still customers who need milk.

That is, men produce and consume the milk, while women only consume it.  Which is, of course, where the real craziness comes in.  Adam again:

While the male animals perform all the labor in the games, the literal labor of female cows giving birth in order to begin lactating as well as the exploitation of their bodies’ labor in producing all of the milk is completely absent. It is as Joan Dunayer writes in Animal Equality: within the dairy industry, “Milking is done to her rather than by her.”

Thus the game doesn’t just erase female labor in an ideological sense (as a reproduction of gendered stereotypes), it also erases the literal labor of female animals, without with there would be no milk to get.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I saw this footage of flatworm reproduction years ago on PBS and I was so excited when Robin H. sent it in!

Flatworms are hermaphroditic.  All flatworms can inseminate and be inseminated.  These flatworms also have two penises each. Flatworms are sexual.  That is, they reproduce sexually by finding a partner with which to trade genetic material.  (Asexual creatures do not trade genetic material, they reproduce by making copies of themselves.)

A flatworm reveals its two penises (in white):

What is interesting about this clip sociologically (in case you’re not already intrigued enough) is how the narrator describes what the flatworms are doing.

Let’s first suppose that it makes little sense to attribute human emotions and motivations to flatworms.  Let’s also suppose that narrations of animal behavior are often going to tell us a lot about how we think and only a little, if anything, about what’s going on with the  social lives of invertebrates.

As you watch the clip below, notice that they explain the behavior not descriptively, but metaphorically.  Flatworm mating behavior is like war and wars have winners and losers:

[youtube]http://www.youtube.com/watch?v=5fx-YgcP8Gg[/youtube]

So the narrator explains that flatworm “sex is more like war than love.”  Worms are “swordsmen” who are “penis fencing.” (Mix metaphors much?)  They carry “double daggers” (penises).  And “the first one to make a successful jab, delivers its sperm.”

Notice how the narrator genders the hermaphroditic flatworms.  Because they have penises they are “swordsmen.”  Apparently their equally functional capacity to be inseminated is eclipsed by their dangerous daggers!

And notice, too, how they describe the flatworm who becomes inseminated as the “loser.”  The “losing flatworm,” the narrator explains, “bears the burden of motherhood, committing valuable resources to having offspring.”

Wow.

Sperm on the “loser”:

Now it may be true that being the “mother” involves the use of resources. [Note: And this is a nod to the evolutionary logic involved.]  But even so, we would never call the females of non-hermaphroditic sexual species “losers” would we?  I mean, they both get to pass on their genetic material, and doesn’t that make them both winners from an evolutionary perspective?

No doubt it seems reasonable to call the functional female of the pair a loser in a sexist world in which childbearing is defined as a disability (according to the Americans with Disabilities Act) and childraising is defined as non-productive (it garners no wages or benefits and cannot be put on a resume).  Gosh, being non-hermaphroditic, human females are losers by default.  They don’t even get to play the game.

So sexism is one way to explain the wildly offensive characterization of the inseminated flatworm as a “loser.”  But it also may just be that, in choosing a war/sports metaphor to describe flatworm behavior, they inevitably had to characterize one or the other as a loser.  This is a great example of the folly of metaphor.  Metaphors can be used to make something unfamiliar make sense by comparing it to something familiar, but it also runs the risk of forcing the thing being explained to mirror the thing you use to explain it with.

It’s simply sloppy.  And, all too often, it results in projecting ugly realities with which we are all too familiar onto those things we don’t really understand.

For another example of the projection of socially constructed human relations onto the body, see our post on sperm, eggs, and fertilization.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This ad from 2000 (found here) is an opportunity to differentiate between types of objectification, in its most literal sense.  Instead of making a product into the shape of a woman (see here and here), the woman is made into the product.

See also this post on where there’s a similar example in which a woman’s curves are meant to reflect the curves of a kitchen counter, this one in which a woman is made into a glass of beer, and, to a slightly lesser extent, this ad in which a white and black woman are used to represent a boring and tasty beverage respectively.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Ever since it occurred to me a few years ago, I’ve been deeply disturbed the two meanings that the word “fuck” has in U.S. culture.  We use the word when we want to hurt someone really, really bad; and we use it to describe what may be the most physically intimate thing two people can do together.  The fact that the word has that double meaning, I think, speaks volumes about our fucked up relationship with sex.

Illustrating this, Caroline H. pointed me to a June 2009 Playboy slideshow of politically conservative women that readers want to “hate fuck.”  After protests, Playboy took the slideshow down, but RedState captured screen shots. You can see them all here. I post a selection below.

The first slide:

Megyn Kelly:

Amanda Carpenter:

Elisabeth Hasselbeck:

Dana Perino:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.