gender

In 1970, the day after National Guard troops killed four unarmed protesters at Kent State University, students at Southern Illinois University went to the local McDonald’s and demanded that the flag be lowered to half staff.  The franchise owner complied.

Ray Kroc, the founder of McDonald’s got wind of this and told the franchise owner to raise the flag back up to full staff. When he conplied, the students threatened to burn the place down.

The whipsawed franchise owner phoned McDonald’s CEO Fred Turner asking what to do. If Turner’s response isn’t part of the canon of management courses, it ought to be:  “The next delivery truck that arrives, have him back in to the flag pole and knock it down.”

Lands’ End now finds itself in a similar position but with no flagpole and no trucks.

You may have noticed that the most Lands’ End catalogue looks different from the other 273 they’ve sent you this year. Lots of people in a tableau rather than close ups of one model in merch. And palm trees. Palm trees? From Wisconsin? The paper too is less slick, with more of a matte finish. But what has landed Lands’ End in hot water is the four-page interview with Gloria Steinem wearing Lands’ End gear. (The text in the upper right begins, “Introducing the Legend Series, our ode to individuals who have made a difference . . . .”)

The message of these earlier moves seemed to be that the companies were willing to stake out a position they felt strongly about, even if it meant alienating some customers. Lands’ End, it appears, may have a different mindset.

Is it Lands’ End, or is it the issue? After the Charleston Church Massacre of June 2015, retreating from the Confederate flag became the majority view even in the South.

The trend on gay marriage has also made acceptance a safe bet:

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

On February 14th, 1920, suffragist Carrie Chapman Catt founded the League of Women Voters. The League would go forward where the suffrage movement left off, thanks to the passage of the 19th amendment granting the right to vote to women.

Before that day, suffragists had used Valentine’s Day as an opportunity to spread their message. This 1915 valentine suggests that there will be no love on Valentine’s Day until women get the right to vote:

This 1916 valentine suggests that women love men who stand up for their right to vote:

And this one from 1918 suggests that if men really loved women, they’d give them suffrage.

Happy early Valentine’s/League of Women Voters’ Day!

Via Ms. Magazine; images borrowed from the League of Women Voters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Our Pointlessly Gendered Products Pinterest board is funny, no doubt. When people make male and female versions of things like eggs, dog shampoo, and pickles, you can’t help but laugh. But, of course, not it’s not just funny. Here are five reasons why.

1. Pointlessly gendered products affirm the gender binary.

Generally speaking, men and women today live extraordinarily similar lives. We grow up together, go to the same schools, and have the same jobs. Outside of dating — for some of us — and making babies, gender really isn’t that important in our real, actual, daily lives.

These products are a backlash against this idea, reminding us constantly that gender is important, that it really, really matters if you’re male and female when, in fact, that’s rarely the case.

But if there were no gender difference, there couldn’t be gender inequality; one group can’t be widely believed to be superior to the other unless there’s an Other. Hence, #1 is important for #3.

Affirming the gender binary also makes everyone who doesn’t fit into it invisible or problematic. This is, essentially, all of us. Obviously it’s a big problem for people who don’t identify as male or female or for those whose bodies don’t conform to their identity, but it’s a problem for the rest of us, too. Almost every single one of us takes significant steps every day to try to fit into this binary: what we eat, whether and how we exercise, what we wear, what we put on our faces, how we move and talk. All these things are gendered and when we do them in gendered ways we are forcing ourselves to conform to the binary.

2. Pointlessly gendered products reinforce stereotypes.

Pointlessly gendering products isn’t just about splitting us into two groups, it’s also about telling us what it means to be in one of those boxes. Each of these products is an opportunity to remind us.

3. Pointlessly gendered products tell us explicitly that women should be subordinate to or dependent on men.

All too often, gender stereotypes are not just about difference, they’re about inequality. The products below don’t just affirm a gender binary and fill it with nonsense, they tell us in no uncertain terms that women and men are expected to play unequal roles in our society.

Girls are nurses, men are doctors:

Girls are princesses, men are kings:

4. Pointlessly gendered products cost women money.

Sometimes the masculine and feminine version of a product are not priced the same. When that happens, the one for women is usually the more expensive one. If women aren’t paying attention — or if it matters to them to have the “right” product — they end up shelling out more money.  Studies by the state of California, the University of Central Florida, and Consumer Reports all find that women pay more. In California, women spent the equivalent of $2,044 more a year (the study was done in 1996, so I used an inflation calculator).

This isn’t just something to get mad about. This is real money. It’s feeding your kids, tuition at a community college, or a really nice vacation. When women are charged more it harms our ability to support ourselves or lowers our quality of life.

5. Pointlessly gendered products are stupid. There are better ways to deliver what people really need.

One of the most common excuses for such products is that men and women are different, but most of the time they’re using gender as a measure of some other variable. In practice, it would be smarter and more efficient to just use the variable itself.

For example, many pointlessly gendered products advertise that the one for women is smaller and, thus, a better fit for women. The packaging on these ear buds, sent in by LaRonda M., makes this argument.

Maybe some women would appreciate smaller earbuds, but it would still be much more straightforward to make ear buds in different sizes and let the user decide which one they wanted to use.

Products like these make smaller men and larger women invisible. They also potentially make them feel bad or constrain their choices. When the imperative for women is to be small and dainty, how do women who don’t use smaller earbuds feel?  Or, maybe the small guy who wants to learn how to play guitar never will because men’s guitars don’t fit him and he won’t be caught dead playing this:

In sum, pointlessly gendered products aren’t just a gag. They’re a ubiquitous and aggressive ideological force, shaping how we think, what we do, and how much money we have. Let’s keep laughing, but let’s not forget that it’s serious business, too.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Following the recent mass shooting in Charleston, South Carolina on June 17th, 2015 – a racially motivated act of domestic terrorism – President Barack Obama delivered a sobering address to the American people. With a heavy heart, President Obama spoke the day following the attack, stating:

At some point we as a country will have to reckon with the fact that this type of mass violence does not happen in other advanced countries. And it is in our power to do something about it. I say that recognizing that politics in this town foreclose a lot of those avenues right now. But it would be wrong for us not to acknowledge.

President Obama was primarily referring to gun control in the portion of his speech addressing the cause of attacks like this. Not all mass shootings are racially motivated, and not all qualify as “terrorist” attacks — though Charleston certainly qualifies.  And the mass shooting that occurred a just a month later in Chattanooga, Tennessee by a Kuwati-born American citizen was quickly labeled an act of domestic terrorism. But, President Obama makes an important point here: mass shootings are a distinctly American problem. This type of rampage violence happens more in the United States than anywhere else. And gun control is a significant part of the problem. But, gun control is only a partial explanation for mass shootings in the United States.

Mass shootings are also almost universally committed by men.  So, this is not just an American problem; it’s a problem related to American masculinity and to the ways American men use guns.  But asking whether “guns” or “masculinity” is more of the problem misses the central point that separating the two might not be as simple as it sounds.  And, as Mark Follman, Gavin Aronsen, and Deanna Pan note in the Mother Jones Guide to Mass Shootings in America, the problem is getting worse.

We recently wrote a chapter summarizing the research on masculinity and mass shootings for Mindy Stombler and Amanda Jungels’ forthcoming volume, Focus on Social Problems: A Contemporary Reader (Oxford University Press). And we subsequently learned of a new dataset on mass shootings in the U.S. produced by the Stanford Geospatial Center. Their Mass Shootings in America database defines a “mass shooting” as an incident during which an active shooter shoots three or more people in a single episode. Some databases define mass shootings as involving 4 shootings in a single episode. And part of this reveals that the number is, in some ways, arbitrary. What is significant is that we can definitively say that mass shootings in the U.S. are on the rise, however they are defined. The Mother Jones database has shown that mass shootings have become more frequent over the past three decades.  And, using the Stanford database, we can see the tend by relying on data that stretches back a bit further.

Additionally, we know that the number of victims of mass shootings is also at an historic high:

We also produced a time-lapse map of mass shootings in the United States illustrating both where and when mass shootings have occurred using the Stanford Geospatial Center’s database to illustrate this trend over time:

Our map charts mass shootings with 3 or more victims over roughly 5 decades, since 1966. The dataset takes us through the Charleston and Chattanooga shootings, which brought 2015 to 42 mass shootings . The dataset is composed of 216 separate incidents only 5 of which were committed by lone woman shooters. Below we produced an interactive map depicting all of the mass shootings in the dataset with brief descriptions of the shootings.

In our chapter in Stombler and Jungels’ forthcoming book, we cull existing research to answer two questions about mass shootings: (1) Why is it men who commit mass shootings? and (2) Why do American men commit mass shootings so much more than men anywhere else?  Based on sociological research, we argue that there are two separate explanations – a social psychological explanation and a cultural explanation (see the book for much more detail on each).

A Social Psychological Explanation

Research shows that when an identity someone cares about is called into question, they are likely to react by over-demonstrating qualities associated with that identity.  As this relates to gender, some sociologists call this “masculinity threat.”  And while mass shootings are not common, research suggests that mass shooters experience masculinity threats from their peers and, sometimes, simply from an inability to live up to societal expectations associated with masculinity (like holding down a steady job, being able to obtain sexual access to women’s bodies, etc.) – some certainly more toxic than others.

The research on this topic is primarily experimental.  Men who are brought into labs and have their masculinity experimentally “threatened” react in patterned ways: they are more supportive of violence, less likely to identify sexual coercion, more likely to support statements about the inherent superiority of males, and more.

This research provides important evidence of what men perceive as masculine in the first place (resources they rely on in a crisis) and a new kind evidence regarding the relationship of masculinity and violence.  The research does not suggest that men are somehow inherently more violent than women.  Rather, it suggests that men are likely to turn to violence when they perceive themselves to be otherwise unable to stake a claim to a masculine gender identity.

A Cultural Explanation

But certainly boys and men experience all manner of gender identity threat in other societies.  Why are American boys and men more likely to react with such extreme displays?  To answer this question, we need an explanation that articulates the role that American culture plays in influencing boys and young men to turn to this kind of violence at rates higher than anywhere else in the world.  This means we need to turn our attention away from the individual characteristics of the shooters themselves and to more carefully investigate the sociocultural contexts in which violent masculinities are produced and valorized.

Men have historically benefited from a great deal of privilege – white, educated, middle and upper class, able-bodied, heterosexual men in particular.  Social movements of all kinds have slowly chipped away at some of these privileges.  So, while inequality is alive and well, men have also seen a gradual erosion of privileges that flowed more seamlessly to previous generations of men (white, heterosexual, class-privileged men in particular).  Michael Kimmel suggests that these changes have produced a uniquely American gendered sentiment that he calls “aggrieved entitlement.”  Of course, being pissed off about an inability to cash in on privileges previous generations of men received without question doesn’t always lead to mass shootings.  But, from this cultural perspective, mass shootings can be understood as an extremely violent example of a more general issue regarding changes in relations between men and women and historical transformations in gender, race, and class inequality.

Mass shootings are a pressing issue in the United States.  And gun control is an important part of this problem.  But, when we focus only on the guns, we sometimes gloss over an important fact: mass shootings are also enactments of masculinity.  And they will continue to occur when this fact is combined with a sense among some men that male privilege is a birthright – and one that many feel unjustly denied.

Cross-posted at Feminist Reflections and Inequality by (Interior) Design.

Tristan Bridges and Tara Leigh Tober are sociologists at the University of California, Santa Barbara.   You can follow them on at @tristanbphd and @tobertara.

February’s edition of Contexts had a fascinating article by Amin Ghaziani titled Lesbian Geographies. Most of us are familiar with the idea of a “gayborhood,” a neighborhood enclave that attracts gay men. It turns out that lesbians have enclaves, too, but they’re not always the same ones.

Here’s the frequency of same-sex female couples (top) and same-sex male couples (bottom) in U.S. counties. Census data tracks same-sex couples but not individuals, so the conclusions here are based on couples.

What are the differences between where same-sex female and same-sex male couples live?

First, Same-sex female couples are more likely than their male counterparts to live in rural areas. Ghaziani thinks that “cultural cues regarding masculinity and femininity play a part.” As one interviewee told sociologist Emily Kazyak:

If you’re a flaming gay queen, they’re like, “Oh, you’re a freak, I’m scared of you.” But if you’re a really butch woman and you’re working at a factory, I think [living in the midwest is] a little easier.

If being “butch” is normative for people living in rural environments, lesbians who perform masculinity might fit in better than gay men who don’t.

Second, non-heterosexual women are about three times as likely as non-heterosexual men to be raising a child under 18. Whatever a person’s sexual orientation, parents are more likely to be looking for good schools, safe neighborhoods, and non-postage stamp-sized apartments.

Finally, there’s evidence that gay men price lesbians out. Gay men are notorious for gentrifying neighborhoods, but data shows that lesbians usually get there first. When non-heterosexual men arrive, they accelerate the gentrification, often making it less possible for non-heterosexual women to afford to stay. Thanks to the gender pay gap, times two, women living with women don’t generally make as much money as men living with men.

Or, they might leave because they don’t want to be around so many men. Ghaziani writes:

Gay men are still men, after all, and they are not exempt from the sexism that saturates our society. In reflecting on her experiences in the gay village of Manchester, England, one lesbian described gay men as “quite intimidating. They’re not very welcoming towards women.”

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Compared to the less powerful, more powerful people feel more entitled to be treated fairly, are quicker to identify an instance in which they are mistreated, and more likely to take action in response.

These are the findings of a new study by social psychologist Takuya Sawaoka and colleagues. They defined power as “disproportionate control over other people’s individuals’ outcomes.” I imagine someone who is a boss, perhaps, or a police officer, professor in a classroom, or patriarch of a family, or even just people who are wealthy and can pretty much pay people to do anything they want.

The scholars review the literature showing that people with power are entitled to a disproportionate share of resources and more likely to cheat, steal, and lie. They hypothesize that this “individual variability in entitlement shapes people’s reactions to injustices that they experience” and designed a series of studies to test it.

In the first study, participants were primed to feel either powerful or powerless by being asked to write about and reflect on a situation in which they felt they had power over someone else or, alternatively, someone had power over them. They were then instructed to play a game with a confederate (unknown to them) who had ten tokens that they could divide up however they pleased. Participants who had been primed to feel low power expected to get less than half the tokens, but participants who had been primed to feel powerful expected a fair outcome.

They then tested individuals’ sensitivity to unfairness. They showed people primed to feel powerful and powerless distributions of tokens that looked liked this, but with varying amounts, and asked them to indicate whether the distribution was fair or unfair.

Their measure of sensitivity was how quickly the person identified the distribution as unfair. Their findings showed that, when they were the victim of unfairness (see the second pair of columns from the left), people feeling powerful were quicker to identify it as unfair (a lower bar = faster) than were people feeling powerless.

But, when they benefited from unfairness (see the pair of columns on the far right), people feeling powerful were slower to identify it as unfair than when they were the victims and slower than people who felt powerless.

They had similar findings when people primed to feel powerful didn’t directly benefit, but simply observed other people being treated unfairly. And, they tested whether their findings extended to interpersonal justice, too, by asking how people responded to being socially excluded. They found the same pattern.

Finally, they found that, when being treated unfairly, participants primed to feel powerful were quicker to take action than those primed to feel powerless. The two columns on the left below show that high power people quickly left a hypothetical employer for a different one if they were treated unfairly.

So, to conclude, people who are primed to feel powerful feel entitled to fair treatment — both economically and socially — and are quick to recognize and correct it when they are treated unfairly, but they are significantly less likely to notice or care when the less powerful are injustice’s victims.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Robin Thicke’s song, “Blurred Lines,” achieved international recognition in 2013. But the lyrics were also heavily criticized as promoting sexual violence by celebrating “blurred lines” around sexual consent. Indeed, the song and video prompted an online photo essay in which women and men are depicted holding up signs with words they heard from their own rapists — some of which were almost direct quotes from Thicke’s song. The song received a great deal of negative and positive press all at the same time.

It’s not a new argument to suggest that many elements of what feminist scholars refer to as “rape culture” are embedded in seemingly pleasurable elements of pop culture, like songs, movies, and television shows. And Robin Thicke’s song served as an example to many of how we not only tolerate rape culture, but celebrate it and render it “sexy.”

Recently, Rebecca Traister discussed just how much rape culture even informs what we think of as “good sex” in her piece “The Game is Rigged.” In it, Traister challenges the notion that all consensual sex is good and shows just how messy the debate about what qualifies as “consensual” really is. In many ways, our national discussion around sexual assault and consent is taking up themes raised by feminists in the 1980s about what actually qualifies as consent in a society in which violence against women is considered sexy.

Compared with “Blurred Lines,” Justin Bieber’s newly released hit single, “What Do You Mean?” has been subject to less critique, though it reproduces the notion that women do not actually know what they want and that they are notoriously bad and communicating their desires (sexual and otherwise). In the song, Bieber asks the woman with whom he’s interacting:

What do you mean?
Ohh ohh ohh
When you nod your head yes
But you wanna say no
What do you mean?

The lack of clear consent isn’t just present in the song; it is what provides the sexual tension. It’s part of what is intended to make the song “sexy.”

Sexualizing women’s sexual indecision is an important part of the way rape culture works. It is one way that conversations about consent often over-simplify a process that is and should be much more complex. The song itself presents Bieber nagging the woman to whom he’s singing to make a decision about their relationship. But there are many elements suggesting that the decision she’s being asked to make is more immediate as well — not only about the larger relationship, but about a sexual interaction in the near future. Throughout the song, the click of a stopwatch can be heard as a beat against which Bieber presses the woman to make a decision while berating her for the mixed signals she has been sending him.

Bieber is presented as the “good guy” throughout the song by attempting to really decipher what the woman actually means. Indeed, this is another element of rape culture: the way in which we are encouraged to see average, everyday guys as “not-rapists,” because rapists are the bad guys who attack women from bushes (at worst) or simply get them drunk at a party (at best).

The controversy over the ad in Bloomingdale’s 2015 holiday catalog urging readers to “spike your best friend’s eggnog when they’re not looking” shows that this kind of rape culture is also casually promoted in popular culture as well.  But, the larger discourse that Bieber’s song plays a role in promoting is the notion that women do not know what they mean or want. Bieber plays the role of someone simultaneously pressuring her for sexual advance (“Said we’re running out of time”), helping her work through her feelings (“What do you mean?”), and demanding results (“Better make up your mind”). And, like the Bloomingdale’s advertisement, this is not sexy.

Indeed, the music video takes this a step further. Bieber is shown at the beginning paying John Leguizamo on a street corner and asking him to make sure “she doesn’t get hurt.” We later find out that John was paid to orchestrate a kidnapping of both Justin and the woman. Both are taken by men in masks, driven to a warehouse in the trunk of a car, and tied up. Justin is able to free them, but they are still in a room with their kidnappers.

They back up to a door that leads outside the building and see that they are one of the top floors. Justin turns to the woman, holds out his hand and asks, “Do you trust me?” She takes his hand and they both jump out of the building. They jump and fall to the ground, landing on a parachute pillow only to discover that the whole thing was a trick. The kidnapping was actually an orchestrated ruse to bring her to a party that they entered by leaping from the building away from the men who’d taken them. The men in masks all reveal themselves to be smiling beneath. She smiles at Justin, recognizing that it was all a trick, grabs his face, kisses him and they dance the night away in the underground club.

Even though the song is about feeling like a woman really can’t make up her mind about Justin, their relationship, and sexual intimacy, the woman in the video is not depicted this way at all. She appears sexually interested in Justin from the moment the two meet in the video and not bothered by his questions and demands at all. Though it is worth mentioning that he is terrorizing her in the name of romance, indeed the terror itself is a sign of how much he loves her — also a part of rape culture. This visual display alongside the lyrics works in ways that obscure the content of the lyrics, content that works against much of what we are shown visually.

Part of what makes rape culture so insidious is that violence against women is rendered pleasurable and even desirable. Thicke and Bieber’s songs are catchy, fun, and beg to be danced to. The women in Thicke’s video also appear to be having fun strutting around nude while the men sing. The woman in Bieber’s video is being kidnapped and terrified for sport, sure, but it’s because he wants to show his love for her. She’s shown realizing and appreciating this at the conclusion of the video.

Rape culture hides the ways that sexual violence is enacted upon women’s bodies every day. It obscures the ways that men work to minimize women’s control over their own bodies. It conceals the ways that sexual violence stems not just from dangerous, deviant others, but the normal everydayness of heterosexual interactions. And all of this works to make sexualized power arrangements more challenging to identify as problematic, which is precisely what makes confronting rape culture so challenging.

Originally posted at Feminist Reflections and Inequality by (Interior) Design.

Tristan Bridges is a sociologist at the College at Brockport (SUNY) and CJ Pascoe is a sociologist at the University of Oregon. Pascoe is the author of Dude, You’re a Fag:  Masculinity and Sexuality in High School, and together they are the editors of Exploring Masculinities: Identity, Inequality, Continuity and Change.

Television evangelist Pat Robertson once described feminism as “a socialist, anti-family, political movement that encourages women to leave their husbands, kill their children, practice witchcraft, destroy capitalism, and become lesbians.” His comment is frequently used as a particularly extreme version of the feminist stereotype, but how far are his sentiments from those of the general public?

A more systematic investigation into what people think about feminists found that many people think that feminists are ugly, uptight, angry, aggressive, harsh, strident, demanding, dogmatic, man-hating lesbians… or think other people think they are. Only 26 percent of people say that feminist is a positive term.

This suggests that actual feminists have lost control over their own reputation. It would be counterproductive, after all, for feminists to portray themselves as unlikeable. Negative stereotypes about feminists, instead, are likely spread by anti-feminists.

Anti-suffrage campaign material is one example. The images below — from the collection of Catherine Palczewski — tell a story about who the feminist women fighting for suffrage are and what they want. It’s all pre-1920s, but the stereotypes and fears are similar.

Feminists are ugly:

Feminists are manly:

Feminists neglect their natural role as a mother/are uncaring toward children:

They’re angry:

They want to emasculate men and take their role:

They’re mean to their husbands, if they can get married at all:

They don’t want equality with men, they want to dominate them:

Next time you hear that feminists are ugly or hate men — or any number of stereotypes about women who seek equality — remember that this is exactly what anti-feminists have wanted you to think for the last 200 years.

Thanks to Jay Livingston for the tip! Postcards from: Palczewski, Catherine H. Postcard Archive. University of Northern Iowa. Cedar Falls, IA.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.