Emma M.H. sent in a new example of marketers attempting to masculinize beauty/hygiene products to make them more acceptable to men. The ad for Dove’s Men + Care Canadian body wash line, refers to men’s skin as “man hide,” similar to tough, totally manly cowhide, and thus in need of a good moisturizing now and again, just like your work gloves:

For other examples of making it safe for men to use body care products, see our posts on Brut’s slapping game, a post with several examples, and Allie Brosch’s awesome satire of this type of marketing (as well as all the links at the bottom of that post).